文化有根 創意是伴 Bridging Creativity
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Posted on January 21, 2023 at 8:00pm 0 Comments 9 Promotions
The Culture and Creative Sector Industries (CCSI) can play a significant role in helping us envision a beautiful climate-resilient future and in galvanising people towards shared goals of planetary balance. Artists and designers are ‘agents of change’, they are active in every industry sector worldwide, and they influence the environmental impact of the products we consume and the thinking and social norms globally.
At COP27 in Egypt, EIT Climate-KIC brought together actors from the…
ContinuePosted on January 1, 2023 at 8:30am 0 Comments 2 Promotions
特征五:線上線下渠道各美其美,充分挖掘城市空間可能性,拓展文創銷售渠道
問及文化文物單位文創產品購買渠道,老百姓最期待的是建立博物館/公園文創一站式銷售平臺,選擇比例高達81.3%。
除了博物館、公園等實體文創商店外,老百姓很期待在西單、王府井等商業街區,或者798等藝術園區也能夠購買帶有北京文化特色的文創產品。即使是機場、火車站等交通樞紐排名墊底,也有超過六成消費者願意消費。
值得注意的是天貓、京東等電商平臺的旗艦店的選擇比例並不像想像的高,比例為76.6%。由此可以判斷,文化文物單位文創的售賣首先是依靠消費者在實體景點獲得第一感受。…
ContinuePosted on December 20, 2022 at 3:30am 0 Comments 4 Promotions
導語
這個假期,博物館「預約」熱潮叠起。當走進博物館中的文創商店,哪些文創產品令你駐足停留,甚至有了想帶它回家的衝動?作為「體驗經濟」的文創產業,對博物館等文化場館而言影響幾何?「物美」or「價廉」在消費者面前何者更勝一籌?緊握博物館裏的「文創」商機,一份實證調研為您答疑解問。
以博物館、美術館、圖書館、公園等為代表的文化文物相關文創生態發展與文博文創消費者的需求緊密相連。2019年北京師範大學文化創新與傳播研究院歷時半年,通過線上問卷調研、現場攔訪調研,以及結合網上文博文創銷售大數據,完成了一組基於需求側的中國文博文創消費調研報告。…
ContinuePosted on December 18, 2022 at 1:30am 0 Comments 3 Promotions
相信小夥伴們都聽說過當下比較時興的「影響者」和「影響者營銷」概念。最近,小編在翻譯一份商業文件時,也碰到了這個詞。原文的句子如下:
Management of online marketing and influencers.
由於這份文件的內容有關成立一家合資公司,小編推測這裏是說要找一些網絡上影響力較大的人來協助公司進行營銷活動。那麽,「影響者」是否指「網絡紅人」呢?這些人是用什麽方式去影響別人呢?「影響者營銷」又該怎麽做?小編上網一查,感覺這個詞背後蘊含的意思還是挺多的,外國人對它也有著不同理解。今天,我們就來探討一下影響者到底是個啥。
首先,我們來看一下…
Continue愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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