THE lines of the Federated Malay States, Straits Settlements, and Johore State Railways have a special interest of their own. They have played a major part in the opening up of a valuable part of the British Empire which, not long ago, was the stronghold of pirates and warrior tribes. The modern history of the country is, in itself, a romance, due to the enterprise of British pioneers and scientists. British Malaya is not “a white man’s country”, but because of the…

As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet,only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

Crystalize your content marketing strategy…

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post.

In my research, there was no current template available for a Chief Content Officer job description. Now there is!

Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief…

The invitation to write a proposal may be a milestone in the sales cycle—an opportunity to get one step closer to a client and a new project.

The best proposal, though, is one you don’t have to write. A competitive field reduces the odds of landing the business. So, if possible, sidestep the formal proposal process entirely.

The best proposal, though, is one you…