文化有根 創意是伴 Bridging Creativity
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Posted on February 18, 2024 at 11:51pm 0 Comments 6 Promotions
各大博物館逐步開始線上線下相結合的創意營銷。博物館借助互聯網提高文創產業和本館的傳播度和關注度,以相對輕松的方式講好文創故事,並通過線下展覽和演出與線上演播和推廣相結合的方式,開展文創產業的創意營銷。中國絲綢博物館從2019年開始,舉辦的「國絲漢服節」都規定了明確的主題,從「明之華章」到「宋之雅韻」再到「唐之雍容」,圍繞每年的主題,在線下開展專業導覽、專家講座、文物鑑賞、漢服之夜等一系列活動。同時利用微博、b站、抖音等平台,吸引漢服文化愛好者深入參與,激發年輕人對漢服文化的熱情。絲綢博物館利用這一活動,在宣傳傳統文化的同時,也推動相關文創產品的營銷推廣,比如漢服走秀活動,創造了許多「漢服爆款」,博物館也適時推出了本館的聯名漢服。
此外,除了博物館自身發力,網絡的力量也不可或缺。去年,三星堆出土新文物的消息引起眾多人關注。三星堆博物館把握這一熱點,趁著這股「東風」,推出了「青銅面具」雪糕。…
ContinuePosted on February 3, 2024 at 10:06am 0 Comments 5 Promotions
I loved myself. And with that, opportunities start to fall into my lap. And I thank God for all of them. (Winnie Harlow)
Our lives are not in the lap of the gods, but in the lap of our cooks. (Lin Yutang)
'Victory Lap,' even the title. It's the accumulation of trial and error; that's what I represent; trial and error. (Nipsey Hussle)
Whoever will be free must make himself free. Freedom is no fairy gift to fall into a man's lap. What is freedom? To have the will to be…
ContinuePosted on January 17, 2024 at 10:30pm 0 Comments 3 Promotions
4.0版
打破文物局限,深挖潛能
4.0版的博物館文創,不僅是對於博物館原有內容的開發,還盡力擴大其外延,實現自我價值的創造,是博物館文創跨界合作的又一次「升級更新」。
例如,北京故宮博物館出版社聯合真人密室逃脫游戲連鎖品牌「奧秘之家」,推出互動解謎書《謎宮·如意琳琅圖籍》《謎宮2·金榜題名》。書中將故宮文化與中國古典文化進行趣味結合,包含了較簡單的禮樂度量、時令節氣、棋譜書畫、五行八卦等知識,拓寬了博物館文化的外延。故宮出版社社長王亞民認為,是「與科技創新、多媒體進行融合」的跨界文創,「讓故宮的文化更好地走向社會、走向大眾、走向青少年的心中」。…
ContinuePosted on January 10, 2024 at 6:00am 0 Comments 8 Promotions
對於2.0版文創,博物館一方面嚴格把控文創產品的質量,一方面在文創產品價格上有意識地進行分層設置,以滿足不同群體的消費需求。同時,銷售渠道也從單一的館內櫃台,拓展到網絡營銷。
3.0版
樹立文物品牌,跨界聯合
當博物館文創升級到3.0版時,就進入到「大步」跨界階段。文創開始打破次元壁,玩轉流行文化,逐漸向「國潮」靠攏。隨著博物館跨界品牌授權合作的深入,各種各樣令人耳目一新的「博物館+」紛紛出現:+餐飲、+科技、+金融、+美妝、+旅游、+游戲………
Continue愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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