Khalak Khalayak has not received any gifts yet
Recently, a friend shared these terms with me, PGC and UGC and I stared at him blankly. Apparently, these terms are used regularly in the Chinese market, and it is time we start to understand what they mean. If anything, they provide a roadmap on how to plan your branding strategy.
First off in my research, I added an additional BGC to the mix, and these are acronyms to the following :-
BGC - Business Generated Content
PGC - Professionally Generated Content