A Humanistic Technology Perspective with Critical Awareness and Forward-Looking Cultural Practice

As generative artificial intelligence (AI) rapidly permeates creative production, academic research, and industrial practice, the question of how to balance efficiency, creativity, and humanistic values has become unavoidable for cultural–creative professionals and knowledge workers alike. As a…

[前言 A: Affects P: Percepts P: Powers] 2025，愛墾網創立16載；陳明發博士轉行文創研究與推廣第28年。雖然焦頭爛額沒啥獎項可領，但自告奮勇的事還幹得不少。實踐多了，面對自己原創的或經手發佈出去的5、6萬筆內容，多少有些心得。自信還有點前瞻的價值。現陸續整理出來，答謝這麼多年來默默支持著我們的國內外友好。有些事恐怕不是一代人能完成的，更不是一個人可能完成的。在泛政治的社會，更無異於緣木求魚。現留點檔案，有緣並有能力的人若及時看到，對鄉土轉型或有參考價值。（13.9.2024）

Gilles Deleuze's philosophy offers a rich and transformative framework that could indeed play a significant role in shaping a new…

From Marketing 4.0 to Marketing 5.0: Transforming Cultural and Creative Industries through Human-Centric Technology

Introduction

The evolution of marketing has always mirrored broader societal and technological transformations. The transition from Marketing 4.0 to Marketing 5.0 represents more than a technological upgrade; it signifies a fundamental shift in how organizations create value, engage audiences, and contribute to society. While…

Sabah is currently undergoing a significant phase of development as the state government positions the creative industry as one of the “new engines” of economic growth under the Sabah Maju Jaya (SMJ) Development Plan. This approach reflects the government's commitment to diversifying the state’s economic base, which has traditionally relied on sectors such as agriculture, forestry, fisheries, and tourism. In an era driven by knowledge, innovation, and digital technology, culture,…

[ICONADA RESEARCH TEAM ] Policy Proposal: Transforming Secondary Education in Malaysia for the AI Era ── A Pilot Project Centered on "AI Smart Navigation" and "Local Anchors"



1. Policy Background and the Urgency for Transformation

The rapid advancement of Generative Artificial Intelligence (AI) demands a fundamental paradigm shift in the national education system.…

15 Mar 2014



KUALA LUMPUR, MARCH 15, 2014 : The Multimedia Development Corporation (MDeC) today reiterated its commitment to drive the growth of the local creative multimedia industry by naming export as one of the catalyst of growth. For the past six years, companies under MSC Malaysia’s Creative Multimedia Cluster (CMC) have displayed an encouraging cumulative average growth rate (CAGR) between 9-10% with companies’…

From The Wild Robot to the Future of Humanity: Cultural and Creative Reflections on Artificial Intelligence and Humanistic Development

The 2024 animated film The Wild Robot resonated deeply with audiences not merely because of its stunning visual artistry and emotionally compelling narrative, but because it addresses one of the defining cultural anxieties of the twenty-first century: as artificial intelligence rapidly advances, will humanistic values be diminished? Will technology…

[ICONADA Research Team]Empowering Communities and Rural Chinese Independent Schools in Sabah Through Creative and Cultural Industries (CCI)-Based TVET Innovation

The educational and socioeconomic landscape of Sabah possesses its own unique dynamics. Unlike in Peninsular Malaysia, Chinese Independent High Schools (SMPC) in Sabah operate under a dual-stream system, which mandates students to sit for the Sijil Pelajaran Malaysia…

Creative industries can play a key role in the COVID-19 recovery



“Local creative industries can be the cornerstone of recovery for our communities and local economies from the impacts of COVID-19."





Councils across the country are backing the creative industries to help drive economic recovery…

Pitchaya Sirivunnabood, PhD

Capacity Building and Training Economist, Asian Development Bank Institute

Herlyn Gail A. Alegre

Capacity Building and Training Associate, Asian Development Bank Institute



(con't)

Although the creative economy has much potential, challenges remain, especially due to the lack of appropriate policies to support the industries. Insufficient financing and financial sustainability and a lack of…

The Sabah state government is aggressively positioning the creative industry and the "Blue Economy" as new engines of growth under the Sabah Maju Jaya (SMJ) development blueprint [sinchew.com.my 1]. Far from being a mere shift in economic policy, this initiative represents a profound reclamation of cultural identity and regional autonomy for Borneo.

Within this framework, Sabah’s nine Chinese Independent High Schools (SMPC)—including prominent institutions like Sabah…

Supporting Dimensions of Marketing 5.0

Data-Driven Marketing

Data serves as the foundation of Marketing 5.0. Through advanced analytics, organizations can gain deeper insights into audience behaviors, motivations, and cultural consumption patterns.

For cultural organizations, data-driven strategies support:

• Audience segmentation.
• Visitor journey analysis.
• Personalized communication.
• Impact…

Future Plans for the Organisation

PERZIM follows the ICOM mission, and is shifting their role to become a modern museum

corporation. They have implemented many changes and programs over the past decade, and

are among a number of museums in the region introducing different activities and programs…

[前言 A: Affects P: Percepts P: Powers] 2025，愛墾網創立16載；陳明發博士轉行文創研究與推廣第28年。雖然焦頭爛額沒啥獎項可領，但自告奮勇的事還幹得不少。實踐多了，面對自己原創的或經手發佈出去的5、6萬筆內容，多少有些心得。自信還有點前瞻的價值。現陸續整理出來，答謝這麼多年來默默支持著我們的國內外友好。有些事恐怕不是一代人能完成的，更不是一個人可能完成的。現留點檔案，有緣並有能力的人若及時看到，對鄉土轉型或有參考價值。（13.9.2024）

The mainstream philosophy of the global cultural and creative economy today is shaped by several key principles and trends that reflect broader economic, technological, and social changes.…

8. FINAL REMARKS ON THE DEVELOPMENT OF

MALAYSIA’S CREATIVE ECONOMY

The fundamental source of conflict in this new world will not be primarily ideological or

primarily economic. The great divisions among humankind and the dominating source

of conflict will be cultural. The clash of…

The twenty-first century celebrates creativity as a universal virtue. Governments promote creative economies, universities emphasize innovation and entrepreneurship, and organizations seek leaders capable of navigating complexity and disruption. Across policy documents, academic discourse, and corporate rhetoric, creativity is frequently presented as a transferable skill that can solve social, economic, and cultural challenges. Yet beneath this enthusiasm lies a significant contradiction:…

Briefly, SDG+C is not merely a framework for sustainable development; it is a mechanism for generating and strengthening cultural capital. Drawing on Pierre Bourdieu's concept, cultural capital encompasses the knowledge, values, skills, identities, and social recognition that empower individuals and communities to participate effectively in society. By integrating Culture (C) into the Sustainable Development Goals (SDGs), development moves beyond economic growth and environmental protection…

THE LITERATURE ON CREATIVE SECTORS

1.1 Introduction to the Creative Economy

We are now embarking on a new quest to position Kuala Lumpur as one of the creative hubs of the world, to be parallel with the mega cities of London, Milan, Los Angeles, Tokyo and even our next-door neighbours Bangkok and Singapore. As we enter the creative economy spotlight, we…

[ICONADA Research Team] Shared Foundations of Creativity, Leadership, and Research in the 21st Century

Across cultural and creative industries, contemporary leadership practices, and academic research, there exists a striking convergence of core capabilities. Although these fields differ in purpose and output—ranging from cultural production to organizational governance to knowledge generation—they are increasingly shaped by a…

全球文化與創意產業的市場價值約為 2.3 兆美元，年收入佔 全球 GDP 的 3.1%，並提供 6.2% 的全球就業機會。

全球價值 

文化與創意產業每年創造約 2.3 兆美元的全球收入。

 對 GDP 的貢獻 

這些產業貢獻了 全球國內生產總值（GDP） 的 3.1%。（經合組織預計2024年全球經濟增長2.9%）

根據 聯合國教科文組織（UNESCO）…