A Humanistic Technology Perspective with Critical Awareness and Forward-Looking Cultural Practice

As generative artificial intelligence (AI) rapidly permeates creative production, academic research, and industrial practice, the question of how to balance efficiency, creativity, and humanistic values has become unavoidable for cultural–creative professionals and knowledge workers alike. As a…

According to the definition by Dr. Tan Beng Huat, founder of Iconada.tv and a prominent researcher in Malaysia’s cultural and creative industries (CCI), the CCI refers to a cultural system of creation that has a direct impact on society. It is not merely the production of art or entertainment products, but an ecosystem that shapes ways of thinking, social values, and community development. In this sense, the CCI functions as a mechanism of social development that integrates education,…

[前言 A: Affects P: Percepts P: Powers] 2025，愛墾網創立16載；陳明發博士轉行文創研究與推廣第28年。雖然焦頭爛額沒啥獎項可領，但自告奮勇的事還幹得不少。實踐多了，面對自己原創的或經手發佈出去的5、6萬筆內容，多少有些心得。自信還有點前瞻的價值。現陸續整理出來，答謝這麼多年來默默支持著我們的國內外友好。有些事恐怕不是一代人能完成的，更不是一個人可能完成的。在泛政治的社會，更無異於緣木求魚。現留點檔案，有緣並有能力的人若及時看到，對鄉土轉型或有參考價值。（13.9.2024）

Gilles Deleuze's philosophy offers a rich and transformative framework that could indeed play a significant role in shaping a new…

From Marketing 4.0 to Marketing 5.0: Transforming Cultural and Creative Industries through Human-Centric Technology

Introduction

The evolution of marketing has always mirrored broader societal and technological transformations. The transition from Marketing 4.0 to Marketing 5.0 represents more than a technological upgrade; it signifies a fundamental shift in how organizations create value, engage audiences, and contribute to society. While…

Within the context of the rapid transformation of East Asian film and television cultures around 2025, the production models and affective strategies of China, Japan, and South Korea offer Malaysia’s film, television, cultural creative industries, and education systems a highly inspiring mirror. These insights are not only related to industrial development, but also involve the construction of cultural identity, innovation in emotional storytelling, and the need to rethink the very nature of…

Sabah is currently undergoing a significant phase of development as the state government positions the creative industry as one of the “new engines” of economic growth under the Sabah Maju Jaya (SMJ) Development Plan. This approach reflects the government's commitment to diversifying the state’s economic base, which has traditionally relied on sectors such as agriculture, forestry, fisheries, and tourism. In an era driven by knowledge, innovation, and digital technology, culture, history,…

[ICONADA RESEARCH TEAM ] Policy Proposal: Transforming Secondary Education in Malaysia for the AI Era ── A Pilot Project Centered on "AI Smart Navigation" and "Local Anchors"



1. Policy Background and the Urgency for Transformation

The rapid advancement of Generative Artificial Intelligence (AI) demands a fundamental paradigm shift in the national education system.…

15 Mar 2014



KUALA LUMPUR, MARCH 15, 2014 : The Multimedia Development Corporation (MDeC) today reiterated its commitment to drive the growth of the local creative multimedia industry by naming export as one of the catalyst of growth. For the past six years, companies under MSC Malaysia’s Creative Multimedia Cluster (CMC) have displayed an encouraging cumulative average growth rate (CAGR) between 9-10% with companies’…

From The Wild Robot to the Future of Humanity: Cultural and Creative Reflections on Artificial Intelligence and Humanistic Development

The 2024 animated film The Wild Robot resonated deeply with audiences not merely because of its stunning visual artistry and emotionally compelling narrative, but because it addresses one of the defining cultural anxieties of the twenty-first century: as artificial intelligence rapidly advances, will humanistic values be diminished? Will technology…

Introducing China's Digital Cultural and Creative Education industry into Malaysia is entering a golden window of opportunity for cross-border collaboration. Malaysia's strong Chinese-language education ecosystem, coupled with its proactive digital economy policies, provides a natural gateway for China's "Culture + Technology" initiatives to expand overseas.

 Market Feasibility (Key Drivers)

 Language and Cultural Affinity

Malaysia…

[ICONADA Research Team]Empowering Communities and Rural Chinese Independent Schools in Sabah Through Creative and Cultural Industries (CCI)-Based TVET Innovation

The educational and socioeconomic landscape of Sabah possesses its own unique dynamics. Unlike in Peninsular Malaysia, Chinese Independent High Schools (SMPC) in Sabah operate under a dual-stream system, which mandates students to sit for the Sijil Pelajaran Malaysia…

Creative industries can play a key role in the COVID-19 recovery



“Local creative industries can be the cornerstone of recovery for our communities and local economies from the impacts of COVID-19."





Councils across the country are backing the creative industries to help drive economic recovery…

[iCONADA Research Team]Education Reform Must Be More Than a Vision: Turning Talent into Sarawak's Greatest Strength

Sarawak Premier Tan Sri Abang Johari Tun Openg's latest address at the 61st Sarawak Secondary School Principals' Educational Management Conference was more than another policy speech on education. It was a reaffirmation of a long-term vision: that Sarawak's future prosperity will depend not on the abundance of its…

[Iconada Research Team] How Education Can Help the Next Generation Navigate a Changing World



Universities around the world are holding their graduation ceremonies one after another. Those invited to preside over these ceremonies and deliver commencement speeches are probably more cautious today than ever before.

The global economy is slowing, and business prospects are filled with uncertainty. An even greater disruption…

Pitchaya Sirivunnabood, PhD

Capacity Building and Training Economist, Asian Development Bank Institute

Herlyn Gail A. Alegre

Capacity Building and Training Associate, Asian Development Bank Institute



(con't)

Although the creative economy has much potential, challenges remain, especially due to the lack of appropriate policies to support the industries. Insufficient financing and financial sustainability and a lack of…

The Sabah state government is aggressively positioning the creative industry and the "Blue Economy" as new engines of growth under the Sabah Maju Jaya (SMJ) development blueprint [sinchew.com.my 1]. Far from being a mere shift in economic policy, this initiative represents a profound reclamation of cultural identity and regional autonomy for Borneo.

Within this framework, Sabah’s nine Chinese Independent High Schools (SMPC)—including prominent institutions like Sabah…

Supporting Dimensions of Marketing 5.0

Data-Driven Marketing

Data serves as the foundation of Marketing 5.0. Through advanced analytics, organizations can gain deeper insights into audience behaviors, motivations, and cultural consumption patterns.

For cultural organizations, data-driven strategies support:

• Audience segmentation.
• Visitor journey analysis.
• Personalized communication.
• Impact…

Future Plans for the Organisation

PERZIM follows the ICOM mission, and is shifting their role to become a modern museum

corporation. They have implemented many changes and programs over the past decade, and

are among a number of museums in the region introducing different activities and programs…

[前言 A: Affects P: Percepts P: Powers] 2025，愛墾網創立16載；陳明發博士轉行文創研究與推廣第28年。雖然焦頭爛額沒啥獎項可領，但自告奮勇的事還幹得不少。實踐多了，面對自己原創的或經手發佈出去的5、6萬筆內容，多少有些心得。自信還有點前瞻的價值。現陸續整理出來，答謝這麼多年來默默支持著我們的國內外友好。有些事恐怕不是一代人能完成的，更不是一個人可能完成的。現留點檔案，有緣並有能力的人若及時看到，對鄉土轉型或有參考價值。（13.9.2024）

The mainstream philosophy of the global cultural and creative economy today is shaped by several key principles and trends that reflect broader economic, technological, and social changes.…

8. FINAL REMARKS ON THE DEVELOPMENT OF

MALAYSIA’S CREATIVE ECONOMY

The fundamental source of conflict in this new world will not be primarily ideological or

primarily economic. The great divisions among humankind and the dominating source

of conflict will be cultural. The clash of…