THE lines of the Federated Malay States, Straits Settlements, and Johore State Railways have a special interest of their own. They have played a major part in the opening up of a valuable part of the British Empire which, not long ago, was the stronghold of pirates and warrior tribes. The modern history of the country is, in itself, a romance, due to the enterprise of British pioneers and scientists. British Malaya is not “a white man’s country”, but because of the…Continue
Added by 用心涼Coooool on October 2, 2016 at 6:20pm — No Comments
As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet,only 27% of B2C and 48% of B2B marketers have developed a plan.
If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:
Crystalize your content marketing strategy…
Added by 用心涼Coooool on June 30, 2016 at 11:49am — No Comments
Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post.
In my research, there was no current template available for a Chief Content Officer job description. Now there is!
Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief…Continue
Added by 用心涼Coooool on June 29, 2016 at 2:30pm — No Comments
The invitation to write a proposal may be a milestone in the sales cycle—an opportunity to get one step closer to a client and a new project.
The best proposal, though, is one you don’t have to write. A competitive field reduces the odds of landing the business. So, if possible, sidestep the formal proposal process entirely.
The best proposal, though, is one you…Continue
Added by 用心涼Coooool on June 20, 2016 at 3:17pm — No Comments
Be seen to be green.
Being Green is Sexy.
Clean and green!
Don’t act mean – Be Green!
Don’t be mean, go green.
Don’t panic – go organic.
For the love of green!
Added by 用心涼Coooool on June 16, 2016 at 12:51pm — No Comments
What makes a successful TED Talk?
Here at the Science of People we endeavored to find out. Why do some TED Talks rack up millions of views, change lives and are talked about everywhere?
All TED Talks are good. Why are some great?
We set out to answer this question with one of our first crowd-sourced Citizen Science projects. Over…
Added by 用心涼Coooool on May 27, 2016 at 10:30am — No Comments
Data is confirming what we already know: recruiting is an imprecise activity, and degrees don’t communicate much about a candidate’s potential and fit. Employers need to know what a student knows and can do.
Something is clearly wrong when only 11% of business leaders — compared to 96% of chief academic officers — believe that graduates have the requisite skills for the workforce. It’s therefore unlikely that business leaders…Continue
Added by 用心涼Coooool on January 18, 2016 at 12:10pm — No Comments
Malaysian Creative Industry: In A Nutshell
Creative Multimedia, Arts & Culture, and, Heritage, Where's our future?
With only 45,031 workers, creative industries gave Malaysia USD 2.7 worth of revenue, what is the magic formula?
Is it just timely or too late to talk about creative industry in Malaysia?…
Added by 用心涼Coooool on January 14, 2016 at 8:51am — No Comments
Today, more than ever before, technology plays an important role in society. It is changing and will continue to change every aspect of how we live. It is changing the way we communicate, the way we do business, how we learn and teach, and even it’s changing the way our brains work.
Because the arrival of technology, the learning environment is changing. Students have more options than they ever would have imagined. In olden…Continue
Added by 用心涼Coooool on January 14, 2016 at 8:49am — No Comments
Massive Open Online Courses, known under the widely used acronym MOOCs, have taken the modern education world by storm, offering a wide variety of options for students worldwide. Their greatest advantage is, of course, the fact they are provided for free or at low prices, which is why both people with no official education and those with a university degree are readily embracing the opportunities.
Clearly, the rapid rise in…Continue
Added by 用心涼Coooool on January 14, 2016 at 8:32am — No Comments
How you present your eLearning content to your audience is critical. Engaging your learners requires a creative approach to visual design and, more often than not, effective online presentations are creative presentations. Luckily, there are several tools you can use to build your own presentation, such as Prezi, Aurasma, and Powtoon; all you need to do is bring in your fresh ideas. In this article, I´ll share 10 creative ideas for online presentations eLearning…Continue
Added by 用心涼Coooool on January 14, 2016 at 8:14am — No Comments
Creative Content Association Malaysia (CCAM) is an industry led government funded association of the leading content creators in Malaysia formed in 2012 for the express purpose of promoting and exporting local content and creative services to overseas markets and international broadcasters. This will be done by utilizing the latest digital technology, creativity, as well as by exploiting the unique cultural of Malaysia.…Continue
Added by 用心涼Coooool on January 12, 2016 at 11:06am — No Comments
Chapter 1·Concept and context of the creative economy
1.1 Evolving concepts and definitions
Fundamental to an understanding of the creative economy — what it comprises and how it functions in the economies of both developed and developing countries — are…Continue
Added by 用心涼Coooool on January 8, 2016 at 7:19pm — No Comments
1.1.3 Cultural industries
The term “culture industry” appeared in the post-war period as a radical critique of mass entertainment by members of the Frankfurt school led by Theodor Adorno and Max Horkheimer, followed subsequently by writers such as Herbert Marcuse.4 At that time,…Continue
Added by 用心涼Coooool on January 6, 2016 at 12:59pm — No Comments
The Creative Economy Report 2008 is the first study to present the United Nations
perspective on this emerging topic. It is an initiative of the partnership between UNCTAD
and the UNDP Special Unit for South-South Cooperation. Furthermore, it is a pioneer
example of the work being…
Added by 用心涼Coooool on January 5, 2016 at 6:00pm — No Comments
Too often, a conversation results in wasted time — and nothing productive to show for it. Whether you’ve run into someone at a conference or you have a scheduled call, you can use specific tactics to have a more meaningful conversation. Here are 13 ways to add meaning to your conversations:
1. Don’t get too excited about your next thought.
People can tell when you aren’t truly…Continue
Added by 用心涼Coooool on October 30, 2015 at 8:23am — No Comments
I’d rather have 10 helpful individuals in my network than 1,000 people who aren’t so inclined. I’ve learned that a network is only as helpful as the people within it.
For instance, you can be connected to Bill Gates, Mark Cuban, or another idolized success, but if the relationship isn’t strong enough to help you out, is it really that valuable? It’s important to not get distracted by aiming for relationships with big-name…Continue
Added by 用心涼Coooool on October 27, 2015 at 10:34am — No Comments
It’s that time of year again — the time when marketers are doing everything they can to prepare and acquire a budget for their 2016 initiatives. However, you can’t just walk into your meetings and open your hands to your C-suite like a small child asking for an allowance. You need to walk in with solid information, a documented strategy, and objective support behind each dollar you’re asking for.
Here’s a list of 10…Continue
Added by 用心涼Coooool on October 27, 2015 at 10:17am — No Comments
Shi Yinhong says above all, Beijing needs to respect other nations involved in the project and seek to allay their concerns through soft power
When President Xi Jinping visited Kazakhstan and Indonesia in September 2013, he promoted for the first time building, with various other countries, the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road". At that time, no one could have anticipated the priority,…Continue
Added by 用心涼Coooool on August 27, 2015 at 6:49pm — No Comments