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Comment by Suyuu on February 24, 2021 at 9:36pm

Professionally Generated Content (PGC)

Professionally Generated Content (PGC) is that content generated by the brand itself in order to let people know its brand and much more than they have to offer through images, videos, blog posts etc.

When compared to UGC, PGC not only ensures good quality content but also is equipped with good capabilities of commerce and operations. The PGC team can invest more time, energy and money in producing videos as they pay more attention to the quality content and the message being sent to the viewers and customers. They plan to be real and formal when it comes to promoting their brand, unlike UGC. PGC platforms usually attract a large number of viewers and customers because of offering the best of content and deals.


The content created professionally does justice to its name as it is very apt and aims to let viewers have complete information about their product or brand in such a manner that indeed involves them in knowing about it even more.

There is no worry of quality of content, the participation of fans as such or consumption of time like UGC as the brand themselves keeps a check on all of the above and thus performs accordingly.


The main issue with videos or content created by a professional production company is the perceived value given by high-quality content. PGC also holds a level of perfection when it comes to people working with the process as there’s a lot to research on and know about people’s interests and values and what they’d be looking for.

It takes efforts and hard work to create a platform that would attract customers and let the business flourish. Abiding the laws, keeping a factual check, interests of the viewers, participation percentage and a lot more is associated with PGC platform.


Though there are both pros and cons of UGC and PGC, we still wonder who’d be taking over the throne of Social Market and how would it be possible with time?

User-Generated Content

Comment by Suyuu on February 24, 2021 at 9:35pm

User-Generated Content alternatively knows as User Created Content (UGC) refers to any digital content that is produced and shared by end users such as texts, audios, images and videos on social media and online platforms in order to showcase some major applications and genres such as news, entertainment, music, gossip and even research.

To be apt, user-generated content is basically those pictures, videos, testimonials, tweets, blogs posts and lot more that is posted by unpaid and not really associated users with the brand but does it’s promotion as a brand, and are better known to be ‘fans’ which thus helps a brand build an immediate sense of authenticity.


And the process is running so smooth and shining quite bright in such a short span of time for the fast-paced world of internet. It has given such huge profits and assets to fine organizations and firms without even paying or spending the fans (users) those are somehow the brand ambassadors anything and are enjoying the icing on the cake.

UGC is really compelling for both brands and consumers as it’s like killing two birds with one stone, as one get content while engaging with consumers at the same time!


One of the best benefits of user-generated content is that it serves as an excellent social proof. Going through the content of real customers has a strong impact and increases a company’s credibility and brings a brand’s promise into perspective. Most of all customer-created content is clear and genuine because of which people or the viewers as an individual definitely just trust the UGC more.

And because the content is created by people who trust your brand, their opinions and content are seen or understood as compelling and unbiased, thus attracting even more users and viewers.


Other than this there are many benefits associated with the process as, because a company or brand sources images directly from fans on social media, there’s a little to no cost involved. Using user-generated content can make the people feel seen and heard and it can even boost the effectiveness of advertisements too.

Where there are so many pros of User Generated Content, there, of course, are cons on the other side of the coin too.


Like uncertain content quality that is being received as not everyone is of the same mindset and level of intelligence and creativity. There’s always a risk of credibility of the source who submits it. It is indeed a time-consuming process to make people trust and believe in your product and make them involved in the process of promoting the same. Company does face lack of participation most of the time that puts them in danger of a soon to be flop business show.

Comment by Suyuu on February 23, 2021 at 3:09pm


台灣柚子創生

解決大果文旦產銷困擾,台首大研發柚子麵、柚子果醬及柚子酥。


台灣首府大學透過高教深耕計畫,研發柚見麵、柚子醬及柚子酥3項新產品,26日舉行發表會。(劉秀芬攝)

為協助地方解決大果文旦產銷問題,位於台南麻豆區的台灣首府大學透過高教深耕計畫,研發柚見麵、柚子醬及柚子酥3項新產品,26日舉行發表會,邀地方代表來品嘗。校長戴文雄強調,3項產品中各具特色,柚子麵更是台首大首創,未來除推出自有品牌外,也歡迎廠商技轉合作,一起活絡地方的產業。
為穩定文旦市場價格,農業委員會自去年起收購大果文旦,由農會及加工廠製成果醬、清潔用品等加工品。戴文雄表示,與麻豆區農會總幹事孫慈敏聊天時得知,地方對大果文旦的處理很困擾,因此由麻豆農會及陳老師文旦園提供大果,由烘焙系師生進產品研發,希望解決地方的困擾

烘焙系楊國欣及龔靜宜老師經過3個多月的研發,開發出以柚子入麵的「柚見麵」、可調配飲料及搭配烘焙產品使用的「柚子醬」,同時將曾獲舊振南糕餅烘焙比賽得獎的「柚子酥」產品化,26日同時亮相。


研發柚見麵的楊國欣表示,柚見麵配方除了麵粉比例經過多次調配,每100克中加入10克的特製的柚皮粉,經過多道手續,去除柚皮的苦澀味,保留柚子獨有香味;研發過程中也推出有顆粒口感、加入柚汁的配方。

龔靜宜則帶領多位有乙級證照的學生一起研發大果柚子醬,同樣將柚皮經過十多道程序去除柚皮精油及苦澀味再去熬煮。戴文雄表示,相關產品將先將由學校推出自有品牌於蓮潭國際會館等自有通路銷售,未來農會、廠商想要合作技轉,都可以向學校洽談。(2020/11/26 中時 劉秀芬)

Comment by Suyuu on February 22, 2021 at 4:25pm


木下齊《地方創生10鐵則》

根據木下齊在2017年出版的《地方創生:小型城鎮、商店街、返鄉青年的創業10鐵則》發現,日本地方創生在管理、經營、行銷等概念方面,以日本盛岡市的公共私營制模範-紫波町小鎮“OGAL PROJECT”執行經驗為例,推動地方創生應要有經營事業的思維而須具備以下三大要點:

第一,經濟團體要因應當地發展脈絡與環境,搭配能活絡地方的活動。區域發展應配合當地脈絡與環境,自主發展在地經濟, 應用“因地制宜”將目標縮小在小型市場,不在競爭激烈的市場裡消耗資源,使得民間的事業團隊能夠清楚專注在自身差異性的業務活動領域。


第二,不依賴補助金,一開始便要準備好自行獲利以振興地區產業的企劃。良好區隔“地方再生”“地方創生”的差異,讓地方政府能夠自發性思考、減少依賴政府補助金,透過自行獲利以振興地區產業,創造在地財務的自主性與永續性。以日本商業改良區的例子來看,特定地區若由業者共同出資,不僅投資能改善該地區的事業,更可提升資產價值與地方觀光的經濟效益。

第三,要以民間主導、政府參與的方式合作,而非全由政府主導。除了運營模式由民間取代官方開發,資金籌措與調度及風險承擔也皆由民間負責處理,以開發符合自身格局的商業模式,避免不必要的浪費;如此一來,將不僅提高行政處理效率且可降低人事費用,也能不被鄉鎮公所規則綑綁,讓行政機關的角色朝向後勤公關為主,讓創業者得以活用鄉鎮公所的信用關係,培養與當地媒體良好的企業互動模式。(蔡鳳凰/中華經濟研究院第三(臺灣經濟)研究所 分析師,《借鏡日本經驗發展我國地方特色產業》


延續閱讀 》

Countries With the Oldest Populations in the World

《高齡社會》

《借鏡日本地方創生經驗》

Comment by Suyuu on February 21, 2021 at 9:23pm


高齡社會

據日本總務省統計局的資料顯示,截至2017年6月底止,日本全國的總人口數為1.2558億人,人口總數已出現連續8年衰退的情況,雖僅是全球第十大人口國,但其65歲以上的老年人口卻高達3,514萬人,占全日本總人口比率為28.19%,卻是全球少數進入所謂聯合國世界衛生組織(World Health Organization, WHO)定義的超高齡社會的國家(「高齡化社會」為65歲以上人口佔總人口比例達7%;「高齡社會」為比例達14%;「超高齡社會」為比例達20%);其中,日本超過90歲以上的高齡長者也首度突破200萬大關,達到206萬人的水準,相較2016年同期增加14萬人。

日本目前除了面臨少子化與老齡化之間的差距仍持續未見改善之外,人口數主要集中在幾個重要大城,例如:東京都、名古屋及關西等三大都市圈的人口總數就達6,453 萬左右,占日本總人口數比率高達51.38%; 日本人口結構在城鄉差距嚴重惡化,「湧向東京」的趨勢仍持續上演。為了避免人口結構快速老化以及少子化引起的勞動力衰退、消費力下降,甚至地方人口持續移往大都市圈,造成地方經濟產業與社會出現萎縮問題,日本在2014 年為了實現國土區域人口平衡及維持地方經濟產業活力,由中央政府(內閣官房)提出全國性的地方創生總合策略( 2015 至2019 年),針對全國一千多個都(道、府、縣)或市(町、村)等地方政府,提出地方版總合策略及相關實施計畫。(蔡鳳凰/中華經濟研究院第三(臺灣經濟)研究所 分析師,《借鏡日本經驗發展我國地方特色產業》

延續閱讀 》Countries With the Oldest Populations in the World

Comment by Suyuu on February 19, 2021 at 4:02pm
Comment by Suyuu on January 26, 2021 at 9:03pm


借鏡日本地方創生經驗


日本藉其創新與設計力導入地方產業與帶動地方再發展的地方創生經驗, 針對現階段地方特色產業所面臨的問題缺口,提出幾點改善現階段城鄉人口差異及掌握潛在市場商機的政策建議,作為未來政府與民間在相互合作、制度擬定及掌握商機的參考依據,達到地方特色產業發展與民眾需求問題改善的目標。

日本安倍政府在2014年9月提出"地方創生"政策,創建了"城市‧人口‧工作創生本部", 將地方創生提升至整體國家戰略層級,以微型地方、跨域、多樣性共生為發展主軸,建立"地域、人才、工作"三者正向循環。此外,透過日本國會追加預算與發放緊急交付金的方式,推動日本各鄉鎮市的地方產業與永續經營之規劃行動,將地方創生政策付諸實行;為推動地方創生,安倍政府陸續提出地方創生版的三支大箭,分別為情報支援之箭、人才支援之箭、財政支援之箭。(蔡鳳凰,借鏡日本經驗發展我國地方特色產業)

Comment by 誰還記得北婆羅州? on January 26, 2021 at 8:26pm


2015年臺灣特色的地方創生計畫


藉由盤點各地方“地、產、人”的特色資源及“創意、創新、創業、創生”等板塊推動的方式,形塑以地方創生產業策略為主軸,透過四大策略方向(如:整合設計人力資源、盤點區域特色資產、媒合跨界合作平臺、創生能量國際化),推動“設計翻轉、地方創生”計畫,以期能達到推動文化、產業、觀光等產業,引導青年人才返鄉的目標。但是,這項計畫並沒有出現顯著成果,這或許與政府預算經費的因素有關,抑或是與整體規劃並沒有太多地方政府及在地企業的參與有關。
(蔡鳳凰,借鏡日本經驗發展我國地方特色產業)

Comment by 旅遊 庫 on January 25, 2021 at 10:41pm
Comment by 旅遊 庫 on January 5, 2021 at 11:06am

愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.

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