為了行銷產品，電商不惜花百萬拍攝微電影、MV、攝影比賽，堅持以人文行旅方式，發掘台灣有溫度的職人故事及手作良品。(柒田行旅提供)

電商市場競爭激烈，為了異軍突起，賣不一樣的東西，一家強調深度旅遊、關懷台灣土地的”柒田行旅”電商平台，10月1日正式ON Line，賣起人文、旅遊、堅持嚴選好物商品。…

70年代初期，美國激進分子與政府間衝突日趨嚴重，越戰、種族歧視和經濟衰退等動盪不安的肇因，開始反映於「反文化」電影之中。這類型電影以年輕世代為目標觀眾，運用前衛電影手法創造有別於以往的影像內涵與敘事風格，進而發展出「新電影」價值體系的風潮。

70年代中後期，幾部票房賣座的新電影讓美國影業受益良多，其中以「電影小子」導演（movie brat）的表現最為亮眼。人們熟悉的喬治．盧卡斯、史蒂芬．史匹柏、法蘭西斯．柯波拉以及馬丁．史柯西斯等電影小子皆科班出身，風格深受60年代「法國新浪潮」影響，熟稔其帶有現代主義色彩的跳接、插敘及場面調度等敘事手法，外加對古典好萊塢傳統的尊崇，使得電影小子作品多兼具商業和藝術價值。

電影文化研究的卓越範本…

Video marketing is showing up on every platform nowadays but not everyone knows how to use this new tool. Each social networking platform communicates information in a slightly different way, so it makes sense that using video would follow the same rule of thumb. Different video styles suit different platforms and learning what that difference is can be the difference between a successful marketing strategy and a failed one.…

This not another list of video monetization platforms because at AdNgin we have the publishers’ concerns in mind. We know that monetizing videos is one of those concerns. But a constant supply of quality video content is even more difficult. That’s why we included a few video monetization platforms that also provide contextualized content.

YouTube is the biggest but definitely not the only video monetization platform out…

一、香港電影人邵逸夫創立的輝煌業績

2014年1月，一位香港影視界元老安詳地走了，他叫邵逸夫，享年107歲。

這位在影視界拼搏了80年的電影事業家，踏下一串串閃光的足跡。

邵逸夫創造了幾個逸夫之最：

拍攝了中國最早的有聲粵語電影《白金龍》；

拍攝影片1000余部，為中國所有電影制片廠之冠；

擁有最多的影院，最高時期達200多家，為中國私人擁有量之首；…

We all know YouTube is a force to be reckoned with. It is without a doubt the largest and most prevalent social video platform, and its dominance won’t diminish any time soon.

Constantly innovating for a more pleasant user experience, YouTube is the pinnacle of video content. In fact, in June of 2014 YouTube briefly became the most visited social platform, temporarily beating out Facebook. That same month, Cisco Systems…

Ninety percent of all information transmitted to the human brain is visual and a whopping 40 percent of people respond better to visual content than they do text-based content. With this in mind, it’s clear that making good use of visual content in your marketing is pivotal.

But what kind of…

If you asked 10 people which online search engine is the most popular, probably 9 of them would say “Google.” And they would be wrong.

Actually the biggest search engine online is YouTube. In 2011 YouTube had over a TRILLION views! That’s 145 views for every man, woman and child on the planet. Over four billion YouTube videos are viewed every day. Over one hour of video is uploaded to YouTube every second! If you are not…

When you ask most people to name the most influential social networks online you will hear household names such as Facebook, Twitter and LinkedIn bandied about. But you will hardly hear anyone mention YouTube in the same breath. This is a shame because YouTube is followed more avidly than any other social site on the planet.

While Facebook boasts more than one billion followers, YouTube followers watch an average of four…

2015年被整個網絡視頻行業視為網劇的井噴年。

　　雖然早在2012年，以《泡芙小姐》為代表的網劇就已經開始出現，但網友在視頻網站上關註的仍然主要是電影和電視劇。2015年，網劇顯然已經是區別於電影和電視劇的又一種文化產品類型。網劇的質量和數量的提升、它帶來的視頻網站付費業務的增量、它開拓的臺網互動新嘗試，都讓整個行業為之興奮。

　　咖啡館裏創造的井噴

　　據統計，截至6月30日，2015年上半年全網共計上線劇166部，計2243集、33585分鐘，全網網絡劇共計獲得點擊量65億多次。從體量與點擊量來看，僅今年上半年的網絡劇的數量就已接近2014年的總和，點擊量已達到去年全年的一半。…

電影暑期檔來了。由於電商的深度參與和介入，今年的電影消費有了新樣式。除了提前預售、在線選座、購票優惠等傳統項目，“電影+電商”的新模式還將沖擊傳統的發行和放映機制，甚至能夠影響產業鏈的上遊——電影生產與創作環節。在“互聯網+”時代，中國電影有了新玩法。——編 者

24日，由中央電視臺電影頻道節目中心舉辦的首個國家級暑期檔電影推介盛會“中國電影新力量”在北京舉行。20部暑期檔華語影片集體亮相，全國45家院線、5000余家影院、10余家票務電商全面打通線上與線下，共同拉開了暑期檔電影線上套餐式預售的序幕。據了解，今年暑期檔將有近80部影片與觀眾見面。…