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敘事·創意

"陳明發博士《酸辣冬炎湯與泰國風格》 甚麼是泰式廣告?一個可能比較接近的形容,是他們的酸辣冬炎湯。一般人善意地酸人兩句的時候,不自覺得意地笑,吃得太辣會流淚;冬季寒冷就顫抖,炎熱起來要穿少一件衣。這樣一種充滿隱喻的混合體,讓人滿是滋味與感受地聯想起許多事。在過去二十餘年,泰國廣告界淋漓盡致發揮了他們的幽默與催淚,於國際廣告圈闖出了盛名。就像酸辣冬炎湯的秘方,泰式廣告有它的一套牽引受眾情感的模式,其常數就是對(神話/象征)敘事原型的掌握,從而激活人們的集體無意識,領會到有關廣告故事的所傳播的價值觀念…"
Dec 30, 2020

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Yukari Art: SHINTARO OHATA

Posted on January 23, 2013 at 12:00am 0 Comments

Born in Hiroshima, 1975. Shintaro Ohata is an artist who depicts little things in everyday life like scenes of a movie and captures all sorts of light in his work with a unique touch: convenience stores at night, city roads on rainy day and fast-food shops at dawn etc. His paintings show us ordinary sceneries as dramas. He is also known for his characteristic style; placing sculptures in front of paintings, and shows them…

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Creative Leader Converges Positive Energy

Posted on July 5, 2011 at 7:00pm 3 Comments

                                                               Photo by Ekkachai Pholrojpanya (top) Ekkachai Pholrojpanya (bottom)

So our neighbor Thailand has entered a new era of…

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Vibrant Cities Constructed by The Cultural Creatives

Posted on June 21, 2011 at 6:00pm 2 Comments

(Barcelona, Photo By Peter Keleptrishvili)…

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UMBRELLA: IMAGE of a CITY'S STYLE

Posted on June 12, 2011 at 1:00am 7 Comments

                                                                           (Photo Courtesy: Eric Chavet *top; Katerina Vorvi *bottom)

 …

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愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.

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