December 2023 Blog Posts (82)

張暉·解碼未來：“數智”時代上

近些年來，隨著人工智能、機器學習、機器人、無人機、雲計算、物聯網、大數據、新一代移動通信技術、虛擬現實、數字孿生、下一代互聯網、元宇宙等新科技、新概念的出現，人們一次又一次憧憬未來將會怎樣？但讓人遺憾的是，大多數新概念亮相時炫彩奪目，引來資本追捧、社會關注，可熱度也消散得飛快。究竟什麼樣的科技能帶來顛覆性變化？什麼樣的科技有實力佔據未來世界的“頭條”？哪些是來自未來世界的科技密碼？這些問題的答案，現在是否有跡可循？…

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Added by VR on December 2, 2023 at 6:30am — No Comments

《鋪梗力 Pre-Suasion》作者的話

作者的話：行為科學的黃金時代

詩人奧登（W. H. Auden）1946年發表的一首詩中提出了嚴厲的建議：「你不應該與統計學家同席，也不應該輕信社會科學。」

過去很長一段時間，就連高層的決策者都同意並偏好依據直覺、個人經驗和零星事例來做決定。儘管隨著時代更迭，某些領域已易名，統計學改稱為數據分析，社會科學則稱為行為科學，然而，舊的決策方式已不再是主流，現在，我們相信「證據會說話」，尤其在幾個主要社會領域中，例如商業、教育、國防和體育運動。這個時代高度重視大數據分析與行為科學家提供的資訊，雖然在統計分析方面，我並沒有上述轉變如何發生的直接解釋，但我有幸能夠在身為社會心理學家的職業生涯中，見證了行為科學地位的提升。…

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Added by Marketing Link on December 1, 2023 at 9:00pm — No Comments

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