Pada tahun 2026, industri pelancongan dunia memasuki era baharu yang dikenali sebagai “Pelancongan Budaya 3.0”. Pelancongan tidak lagi sekadar perjalanan dari satu tempat ke tempat lain, tetapi menjadi pengalaman mencari ketenangan jiwa, hubungan dengan alam dan penciptaan nilai bersama. Di hujung utara Sabah, Kudat kini muncul sebagai contoh terbaik perubahan ini.

Dahulu, Kudat dikenali sebagai kawasan terpencil dengan keindahan alam semula jadi yang masih asli. Warna hijau…

REFERENCES



Abma R (1999). Bonds of Love: Methodic Studies of Prophetic Texts with Marriage Imagery, The Netherlands: Van Gorcum & Company.



Alvesson M (2002). Understanding Organizational Culture, SAGE Publications Limited: London.



Arkins B (1990). Builders of My Soul: Greek and Roman Themes in Yeats, USA: Barnes & Noble Books.



Barry D (1996). “Artful Inquiry: A Symbolic Constructivist Approach to Social Science…

Corporate aesthetics is one of such emerging arena, where value is put on the beautiful, sensuously pleasing and aesthetical aspects of organizations. Contemporary writers of organization theory suggest that the field not only draws from Natural Sciences and Economics but from multiple and diverse disciplines. They do not rule out Literature and Arts from these parent perspectives. The symbolic interpretive view of organization theory cognizes that organizations are socially constructed and…

Metaphors are used in organization theory as tools to

convey meanings and to illuminate and illustrate theories

by linking them with some more familiar word, phrase or

object (Hernes, 2004). For example, the metaphor of jazz

is used to reflect the “temporal, emotional and ambiguous

aspects of organizational structure (Kamoche et al.,

2005; Lewin, 1998; Zack, 2000). Similarly organizations

are metaphorically described as theatres (Cornelissen, …