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鍾樂偉: Gangnam Style的南韓社會流行現象
K pop要衝破語言障礙成為風靡全亞洲的文化消費現象，賣弄型男索女的舞蹈、身材和臉孔，一直是他們在亞洲流行文化建立成功品牌的方程式。
然而近日一首在南韓熱爆，且廣傳到數十萬里外歐美音樂文化搖籃地的韓文歌曲。
其反其道而行的製作方式，卻竟然獲得名人如Britney Spears、Justin Bieber、Katy Perry、T-Pain和Robbie Williams等在自己的Twitter微博上推崇，並指出更有想學跳這個舞的衝動。
最近，此歌還躍升到了美國iTunes音樂MV排行榜榜首，開創了南韓歌手的先河流行曲，風頭簡直一時無兩：這就是南韓歌手PSY的最新歌曲<Gangnam Style>。…
ContinueAdded by iPLOP on August 31, 2012 at 10:30pm — 42 Comments
梁旭明·Gangnam Style江南風格的解構與啟示
江南風格（Gangnam Style）是值得研究的現象，除了因其流行程度令人詫異外，它的成功牽涉不同層面的媒體/文化因素。「江南風格」從去年七月初推出，瞬間即在社交媒體YouTube瘋傳，點擊率超出一億，成就蓋過當今國際（西方）潮流偶像。究竟江南風格是標誌著新的全球普及文化的流傳形式，又是否代表着韓流的盛世依然存在？本文嘗試從這些方面一一探討。
江南風格的網絡流傳之路…
Added by CERI on November 20, 2015 at 6:59pm — No Comments
南方朔: 志氣經濟學 -- 韓國 vs. 希臘
傑出的創造者、創新家、及創造力強的國家，都必須有志氣。金融危機當頭，韓國人捐金救國，希臘人自私自利。面對困境，台灣人如何展現志氣？
最近讀了兩位歐洲創新專家殷德（Nicholas Ind）及瓦特（Cameron Walt）合著的《靈感：掌握你們組織的創造潛力》一書。
書裡提到大文豪狄更斯（Charles Dickens）曾說過，“只有你在意，你才會創造。”
他們認為，創新的真正祕密，乃是你必須有堅強的信念。一個公司及組織，“在意”（caring）這個心理因素，乃是創造性活動的先決條件。…
ContinueAdded by iPLOP on February 16, 2013 at 9:30am — No Comments
天下雜誌獨家越洋專訪 行銷學之父 科特勒：行銷3.0打動人心的祕訣
"現代行銷學之父"科特勒（Philip Kotler），讓行銷擺脫"只是賣東西的花俏伎倆"，成為一門嚴謹的學問。更讓企業打破做品牌需要花大錢的迷思。
如今，面對金融風暴後，經濟環境與消費者行為的轉變，科特勒再將行銷推向另一個境界。
他指出，過去六十年來，行銷概念已從行銷1.0的產品導向，進入行銷2.0的消費者導向。
"如今邁向行銷3.0時代，企業將轉變成人性導向，以社會責任來制衡獲利的追求，"
科特勒認為，未來消費者、員工、通路、股東都是企業的代言人。企業必須要能跟這些利害關係人共享品牌使用、願景與價值，才能獲利。…
ContinueAdded by Kreativnaya ideya on January 27, 2013 at 9:00am — No Comments
隨一首老歌去旅行·日本潮來笠（上）
日本水鄉潮來菖蒲園
我們認識一個地方，許多時候是從一首歌開始。例如，因為韓國的Psy的Oppa Gangnam Style，而認識了首爾的江南區。更早的，因為橋幸夫的“潮來笠”而認識到日本茨城縣潮來水鄉。
橋幸夫（はし ゆきお、本名：橋 幸男（和藝名讀法相同）、1943年5月3日－），東京都荒川區出身的歌手、演員、製作人。…
Added by Khalak Khalayak on July 12, 2018 at 4:30pm — 2 Comments
愛墾學術：Netflix的在地文化策略
Added by OVEPI on August 29, 2025 at 9:00pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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