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Comment by Sindumin on September 23, 2024 at 9:58pm

爱垦APP：认知诗学、克里斯蒂瓦和雅各布森互动框

为了扩大三者之间的讨论，可尝试通过提出具体的问题、引入新的理论和学科视角、结合当代文化与科技发展、实际应用分析、个人创作体验，以及进行批判性思考等方式，将现有的讨论引向更深层次和广泛领域。这不仅能拓展现有的知识视野，还能为未来研究或创作提供更丰富的灵感和策略。

提出具体的问题或案例研究

在爱垦網之前的讨论基础上，或可提出与“认知诗学”、克里斯蒂瓦的符号学、雅各布森的诗性理论等相关的具体问题或实际案例。比如：如何通过认知诗学的视角分析某部文学作品的创作过程？在不同文化背景下，克里斯蒂瓦的符号与象征理论如何影响创作者的语言选择？通过将这些理论应用到具体文本或案例中，可以更深入地探讨其实际意义和影响。

引入新理论或跨学科视角

在现有的理论基础上引入新的理论或学科视角，比如情感地理学（Affective Geography）、符号人类学（Symbolic Anthropology），或其他领域的研究，帮助垦友更全面地理解“认知诗学”和“诗性/文学性”的问题。例如，探讨如何将情动转向（Affective Turn）与认知诗学结合，分析情感与文学阅读过程中的认知反应之间的关系。这种跨学科的探讨可以丰富讨论的深度和广度。

结合现代文化或科技发展

探讨认知诗学或克里斯蒂瓦的符号学理论在当代科技背景下的应用。比如，如何利用人工智能、虚拟现实等现代科技手段来研究和展现诗性与文学性？这类探讨不仅能扩展垦友对这些理论的理解，也能与当下的文化技术发展相结合，产生新的见解。

拓展讨论至文化创意产业的实际应用

进一步讨论这些理论在文化创意产业中的实际应用。比如，认知诗学如何影响电影、游戏、艺术创作中的叙事结构？克里斯蒂瓦的互文性如何应用于多媒体创作中？也可以将这些理论与非营利组织或地方文化创意项目结合，探讨它们对情感唤起、社会行动等方面的潜在影响。

引入个人创作体验或具体项目构想

如果垦友有自己在文学创作或文化项目中的实际经验，可以将这些理论与个人的实践结合，探讨它们在具体创作过程中的应用和挑战。也可以提出一个具体项目的构想，并分析如何运用“认知诗学”或“符号学”理论来增强创意和社会影响力。

开展对话式的批判性讨论

通过辩证或批判性的方式对这些理论进行进一步的探讨。比如：认知诗学是否能够完全解释文学创作中的直觉性和情感性？克里斯蒂瓦的符号与象征理论是否在所有文化背景下都适用，还是存在局限性？通过这种批判性思考，可以激发新的想法，并深化对这些课题的理解。

相关：The Conation & Affects within the CCI

Comment by Sindumin on September 23, 2024 at 3:13pm

APP Iconada: The Relations between "Conation" & "Affects" within the Cultural Creative Economy Study

In the study of the cultural creative economy, the relationship between conation (motivation and volition) and affects (emotional experiences) is critical as these elements shape how creative professionals, artists, and cultural entrepreneurs engage with their work, influence markets, and drive cultural production. This intersection impacts everything from individual creativity to broader economic and cultural dynamics, making it a crucial area of focus for understanding how the creative economy functions.

Conation in the Cultural Creative Economy

Role of Motivation and Will: Conation involves the drive to innovate, take risks, and pursue culturally creative ventures. In the cultural creative economy, conative factors like passion, resilience, and entrepreneurial spirit are essential for success. This is especially true for individuals and businesses that must navigate uncertain markets, competition, and the fluctuating demands of cultural consumers.

Goal Directed Behavior: Conation propels cultural creators to set goals, whether producing a new art form, launching a cultural enterprise, or advocating for social change through creative means. This goaloriented behavior underpins the continuous evolution and dynamism of the creative economy, where success often hinges on persistence and strategic action.

Affects in the Cultural Creative Economy

Emotional Engagement Affective states greatly influence how creators connect with their audience. Positive emotions can enhance creativity and foster a deeper connection between cultural products and consumers. The affective appeal of cultural goods (art, music, fashion, etc.) often drives market value, as these products resonate emotionally with audiences.
Impact on Production and Consumption: The affective dimension extends beyond creation to the consumption of cultural products. Emotional responses to media, art, and design shape consumer preferences and trends, which in turn influence the economic viability of creative ventures. For instance, a film that evokes strong emotional reactions is likely to perform better commercially.

Interaction Between Conation and Affects in the Cultural Creative Economy

Synergistic Dynamics: The interplay between conation and affects is crucial in cultural production. Motivated creators who are emotionally engaged with their work are more likely to produce innovative and resonant cultural products. This synergy fuels the creative cycle, from ideation to market engagement.

Emotional Labor and Cultural Production: Cultural creators often perform emotional labor, channeling personal feelings into their work, which can be both a source of inspiration and a challenge. Conative skills, such as resilience and selfmotivation, help manage the emotional ups and downs of creative work, ensuring sustained productivity even when facing emotional exhaustion or market pressures.

Adaptive Strategies: In the volatile cultural creative economy, conation helps creators and entrepreneurs adapt to change. Emotional adaptability, coupled with strong motivational drives, allows cultural workers to pivot in response to shifting market demands, emerging trends, or personal setbacks.

Comment by Sindumin on September 23, 2024 at 3:13pm

Theoretical Insights and Models

Cultural Capital Theory: This theory explores how cultural goods and creative skills are valued economically. Conation and affects intersect here, as motivated creators leverage their emotional and cultural capital to produce works that resonate with audiences and accrue economic value.

Creative Class Theory (Richard Florida): Florida’s theory emphasizes the economic impact of the “creative class” whose work is driven by both conative and affective factors. The theory highlights how motivation and emotional engagement drive innovation, cultural diversity, and economic growth in creative cities and industries.
Emotional Economies: This concept focuses on how emotions are commodified and circulate within the market. Conation is critical here, as motivated cultural entrepreneurs capitalize on affective trends to create products that meet emotional needs, driving consumer engagement and loyalty.

Practical Implications in the Creative Economy

Creative Entrepreneurship: Understanding the relationship between conation and affects helps cultural entrepreneurs craft emotionally resonant marketing strategies, develop products that align with their personal motivations, and connect authentically with audiences.

Cultural Policy and Support Systems: Policymakers can better support the creative economy by fostering environments that nurture both the motivational and emotional aspects of creative work. This includes funding programs that recognize the affective labor involved in cultural production and provide resources to sustain motivation in challenging times.
Market Differentiation: The emotional appeal of cultural products can create competitive advantages in saturated markets. Conation drives creators to innovate, while affects ensure that these innovations resonate on an emotional level with consumers.

In the cultural creative economy, conation and affects are intertwined forces that drive both the production and consumption of cultural goods. Conation provides the motivational backbone that propels creators toward action, while affects infuse cultural products with emotional depth and market appeal. Understanding this dynamic relationship offers valuable insights into how creativity fuels economic and cultural vitality, shaping not just individual careers but entire creative industries.

相关：呼唤型造物  evocative object  The Etymology of Vocative Linguistic Theory on Vocative  Conation & Affects Vivo's aesthetics Creativity Study Affective CCI   Keyworks  

Comment by Sindumin on September 22, 2024 at 3:18pm

APP Iconada: The Etymology of "Vocative", "Conative" and "Vocation"

The words "vocative," "conative," and "vocation" share a common etymological root, but they have diverged significantly in meaning and usage. Their shared origin is in the Latin verb "vocare," meaning "to call."

相关：呼唤型造物  evocative object

Etymological Sense

Vocative

Origin: From Latin *"vocativus,"* derived from *"vocare"* (to call).

Meaning: In grammar, the vocative case is used for directly addressing someone or something. For example, in the sentence "O Zeus, hear my prayer!" "Zeus" is in the vocative case.

Conative

Origin: From Latin *"conatus,"* the past participle of *"conari"* (to attempt, to try), which comes from *con-" (intensive prefix) + *"nare"* (to be born, to strive), not directly from "vocare." However, there's an indirect conceptual link in terms of effort or striving toward a goal, often implied in a "calling."

Meaning: "Conative" refers to the aspect of mental processes that involve striving, effort, or willful action. It is often contrasted with cognitive (related to knowing) and affective (related to feeling) processes.

Vocation

Origin: From Latin *"vocatio,"* meaning "a calling," derived from *"vocare"* (to call).

Meaning: "Vocation" refers to a person's occupation or profession, especially when it is seen as particularly suited to them or as a calling, often in a spiritual or moral sense.

Significant Differences Worth Academic Attention:

Linguistic Category

"Vocative" is a grammatical term, focused on sentence structure and syntax.

"Conative" is a psychological term, dealing with aspects of human behavior and motivation.

"Vocation" is more of a sociological or theological term, concerned with a person's role or calling in life.

Conceptual Framework

"Vocative" operates within the framework of linguistics and communication, dealing with how language functions in direct address.

"Conative" belongs to the domain of psychology, particularly in discussions of motivation, will, and intentionality.

"Vocation" is a term used in discussions of career, purpose, and sometimes spiritual or religious life.

Comment by Sindumin on September 22, 2024 at 3:18pm

Academic Relevance

The distinct disciplinary boundaries mean that each term has its own specialized context. While "vocative" might be discussed in studies of language and communication, "conative" is relevant in psychology or education, and "vocation" is important in discussions of sociology, theology, or career counseling.

While the terms share a common root, their divergence into different fields—linguistics, psychology, and sociology/theology—suggests that their meanings and uses have evolved in distinct ways. This divergence might be of academic interest when examining how language and concepts evolve and specialize over time within different disciplines.

Edward Sapir, a prominent figure in linguistics, emphasized the relationship between language, thought, and culture. He believed that language shapes our perception of reality and that cultural patterns influence language use. Sapir’s linguistic theory, particularly his ideas about the interconnection between language, culture, and social behavior, could indeed provide a framework for unifying the concepts of "vocative," "conative," and "vocation" in the context of social pragmatics in public life.

Unifying these Terms through Sapir’s Linguistic Theory

Vocative (Linguistic Interaction in Social Context):

Sapir’s Perspective: Sapir highlighted how language is deeply embedded in social interaction. The vocative case, which involves directly addressing someone, is a prime example of how language functions in social contexts. It reflects the social relationships and cultural norms within a community. For instance, the way someone is addressed (formally or informally) can indicate their social status, relationship to the speaker, or cultural context.

Comment by Sindumin on September 22, 2024 at 3:17pm

Application in Public Life: In daily interactions, the use of vocative forms (like calling someone by their name or title) demonstrates how language reflects and reinforces social norms and relationships. Understanding this can help in navigating social interactions more effectively.

Conative (Behavior and Intentionality in Communication):

Sapir’s Perspective: Sapir’s theory also touches on the idea that language is not just a medium of communication but also a tool for action and intention. The conative function of language, which deals with the speaker’s attempt to influence the listener, aligns with this view. It reflects how language is used to motivate, persuade, or express desires, which are crucial aspects of social interaction.

Application in Public Life: Recognizing the conative aspect of communication can be vital in public speaking, marketing, and everyday persuasion. It emphasizes how people use language not just to convey information but to achieve specific outcomes, such as convincing others or motivating them to act.

Vocation (Cultural Values and Identity through Language):

Sapir’s Perspective: Sapir argued that language is a key element of cultural identity and that it reflects the values and beliefs of a society. The concept of vocation, which involves one’s calling or professional identity, is deeply rooted in cultural values and societal expectations. Language around vocation can reveal how cultures value certain professions or life paths.

Application in Public Life: In terms of vocation, language plays a role in shaping and expressing one’s identity and societal role. For example, the way people talk about their jobs or careers reflects not only personal identity but also societal norms and values around work and purpose. Understanding this can be crucial in career counseling, education, and personal development.

Social Pragmatics and Public Life

Integration in Social Pragmatics: By applying Sapir’s theory, we can see that these terms—vocative, conative, and vocation—are interconnected through the broader framework of how language functions in society. Vocative forms reveal social relationships, conative language reflects intentions and motivations, and discussions of vocation express cultural values and identities.

Practical Implications: In public life, understanding these aspects can enhance communication strategies, improve social interactions, and help individuals navigate societal expectations. For instance, a deeper awareness of how language shapes perceptions of vocation can inform career guidance practices, while an understanding of the conative function can improve persuasion and leadership skills.

Academic Significance

The unification of these concepts through Sapir’s theory could be of academic interest, particularly in fields like sociolinguistics, anthropology, and communication studies. It offers a holistic view of how language functions not just as a tool for communication but as a central element in the social fabric, influencing identity, behavior, and societal roles.

By connecting these terms through the lens of Sapir’s theory, we can gain a deeper understanding of the role of language in shaping human experience and social life, making this a potentially fruitful area for academic exploration.

Comment by Sindumin on September 20, 2024 at 5:34pm

APP Iconada：Philosophy of the Global Cultural and Creative Economy today

[A: Affects P: Percepts P: Powers]

The mainstream philosophy of the global cultural and creative economy today is shaped by several key principles and trends that reflect broader economic, technological, and social changes. Here are some of the dominant philosophies:

Cultural Diversity and Inclusion

Emphasis on Diversity: There is a growing recognition of the importance of cultural diversity in the creative economy. This involves supporting a wide range of voices, perspectives, and cultural expressions, particularly those from marginalized or underrepresented communities.

Global vs. Local: The global creative economy balances the tension between globalization (which often promotes homogenization) and the preservation of local cultures and identities. This is reflected in efforts to protect and promote local cultural heritage while engaging in global markets.

Sustainability and Ethical Practices

Sustainable Development Goals (SDGs): The creative economy is increasingly aligning with the United Nations' SDGs, particularly in promoting sustainable production and consumption patterns. This includes reducing environmental impact and promoting social equity in the production and distribution of cultural goods.

Ethical Consumption: Consumers are more conscious of the ethical implications of their purchases, leading to a demand for transparency, fair trade, and environmentally friendly products.

Digitalization and Innovation

Digital Transformation: The rapid advancement of digital technologies has transformed the creative economy, enabling new forms of creation, distribution, and consumption. This includes the rise of digital platforms, streaming services, and the use of AI in creative processes.

Innovation and Entrepreneurship: There is a strong emphasis on innovation within the creative industries. This involves not only technological innovation but also new business models, such as the gig economy, crowdfunding, and subscription services.

Comment by Sindumin on September 20, 2024 at 5:34pm

Creative Entrepreneurship and Freelancing

Gig Economy: The rise of freelancing and the gig economy is a significant trend in the creative industries. Creative professionals increasingly work independently, relying on digital platforms to find work and market their products.

Entrepreneurial Mindset: There is a strong focus on entrepreneurship, with many creatives starting their own businesses or pursuing hybrid careers that combine multiple streams of income.

Cultural Capital and Soft Power

Cultural Capital: The creative economy is seen as a key driver of cultural capital, where creativity and cultural products are leveraged for economic growth and social influence.

Soft Power: Nations and cities are increasingly using cultural and creative industries as tools of soft power, promoting their culture abroad to enhance their global influence and attractiveness.

Cross-Sector Collaboration and Ecosystem Development

Interdisciplinary Collaboration: There is a growing trend towards collaboration between different sectors, such as technology, education, and the arts. This interdisciplinary approach is seen as essential for fostering innovation and addressing complex global challenges.

Ecosystem Building: The creative economy is viewed as an ecosystem, where governments, businesses, and cultural institutions work together to create supportive environments for creativity and cultural production.

Access and Participation

Democratization of Culture: There is a push towards making culture and creativity accessible to a wider audience, breaking down barriers to participation. This includes efforts to increase access to cultural education and reduce the digital divide.

Co-creation and Participation: The rise of participatory culture, where audiences are not just consumers but also creators, is a significant trend. This is facilitated by social media and other digital platforms that enable user-generated content.

Value Beyond Economics

Social and Cultural Impact: The creative economy is increasingly recognized for its broader social and cultural impact, beyond mere economic value. This includes its role in community building, identity formation, and contributing to overall well-being.

These philosophies reflect the complex and evolving nature of the global cultural and creative economy, which is deeply interconnected with broader global trends and challenges.

Comment by Sindumin on September 19, 2024 at 9:39pm

“平面”vs文创
情动转折
日日新，又日新
新文创
德勒兹的“平面”
文创造物身体
德勒兹的“身体”概念 II
“感觉-被感觉”的影响
感觉者和被感觉物
情动地方志
情感素：非人稱力量
德勒兹时间观
弗洛姆 To Have or To Be
德勒兹经营地方感
感觉建构非肉身公式
感性转折 vs 混融哲学
不可逆性及其生成性

Comment by Sindumin on September 19, 2024 at 9:22pm

爱垦网评注·

在《电影1》（Cinema 1）中，德勒兹关于“情感素（affect）”的概念提出了一种独特的视角，尤其是将情感素定义为一种“实质”，即力量或质性，并将其描述为“被表达的东西”（exprimé; expressed）。这对于文化创意产业有深远的启示，特别是在创意过程和内容生产中的情感表现与传达。

德勒兹关于情感素的理论在文化创意产业中具有重要意义。情感素作为一种力量和被表达的东西，驱动着创意的生成过程，使文化创意产品不仅仅是功能性或叙事性的作品，更成为情感体验的核心载体。通过这种情感素的传递，文化创意产业能够与观众、消费者建立深层次的情感联系，增强文化产品的附加值和市场影响力。同时，情感素的生成性和跨文化特性为文化创意产业在全球化语境中提供了新的发展空间和创意动力。

情感作为创作的核心动力

德勒兹将情感素（affect）视为一种力量，这意味着情感不是被动的体验或附属的状态，而是一种驱动创作的能动性因素。在文化创意产业中，情感素不仅仅是作品中的内容或主题，而是推动创作过程的核心动力。

创意驱动：情感素是文化创意中的核心能量。无论是电影、音乐、设计、广告等，创意的表达往往通过情感传递给观众。这种情感素是创作者与观众之间的桥梁，使创意内容能够产生强烈的情感共鸣，从而提升作品的影响力。

情感的塑造：在创作过程中，创意工作者可以有意识地通过情感素来塑造作品的情感体验。例如，电影导演通过视觉、声音、节奏等元素来激发观众的情感反应；设计师通过颜色、材质、布局传递情感信息。这些情感素通过其“力量或质性”作用于观众，引发深刻的情感反应。

情感素作为内容的表达与体验

德勒兹认为情感素是被表达的东西，它不仅仅是隐含在作品之中的情感，而且是通过作品所传递的、可以感知到的情感。在文化创意产业中，这意味着作品不只是表达一个思想或讲述一个故事，而是直接传递一种感受或体验。

情感体验的设计：文化创意产品，尤其是电影、广告、游戏等，已经从单纯的叙事转向更加注重情感体验的设计。创作者通过各种形式的媒介（影像、音乐、互动设计等），让观众或用户不仅仅理解作品的内容，更直接感受到作品传递的情感质性。

即时情感的传递：情感素作为被表达的东西，意味着它具有一种直接性和即时性。在文化创意作品中，观众可以迅速地感知到这些情感，并在观看、使用或参与的过程中被这些情感素触动。这增强了作品的情感张力和互动性。

情感素作为文化产品的附加价值

文化创意产业中的产品（如电影、音乐、品牌等）越来越注重情感的附加值，而情感素的概念正好提供了理论基础。情感素不仅是一种附加的感受，而是文化产品的核心价值之一。

品牌情感附加值：在品牌营销中，产品或服务的情感素通过广告、设计、品牌故事等方式被传递给消费者。这种情感素不仅仅影响消费者的购买决策，还建立了更深层次的情感联结，使品牌具有长期的忠诚度和市场竞争力。例如，奢侈品牌通过创造独特的情感氛围来强化其在消费者心中的象征意义。

作品的情感共鸣：情感素使得文化创意产品超越了功能性，成为情感体验的载体。例如，一部电影的情感素可能让观众感到共鸣、兴奋、悲伤或激动，这些情感体验超越了电影的叙事结构，成为观众与电影之间的深层连接。

情感素与文化内容的普遍性与独特性

德勒兹认为情感素具有一种独特的“力量或质性”，这意味着每个作品的情感素都有其独特的表达方式，但同时它又是一种可以在不同文化和语境中共鸣的普遍力量。对文化创意产业来说，情感素的这种特性是全球化背景下文化传播的关键。

情感的跨文化传播：情感素作为一种力量，它的作用在于即使在不同的文化背景下，依然能够引发共鸣。这对文化创意产品的国际传播和多样化消费市场至关重要。例如，电影中的某些情感场景或音乐中的情感表达，往往能超越语言和文化的障碍，直接引发全球观众的情感共振。

情感的独特表达：虽然情感具有普遍性，但每个创意作品的情感素都带有其独特的文化烙印。创作者通过对情感素的精妙处理，使得作品在全球化的文化市场中依然保有独特性和文化辨识度。

情感素与生成中的文化创意

德勒兹的“生成”概念强调的是一种不断变化和生成的动态过程，而情感素作为一种力量和质性，正是生成过程中不可或缺的要素。对文化创意产业来说，情感素的生成意味着创意的不断更新与发展。

创意的生成性：情感素作为被表达的东西，它并非固定不变的，而是在不同的创作过程中不断生成新的情感质地。文化创意产品在创作过程中不断吸收新的情感素，并在不同的媒介形式中生成独特的情感体验。例如，一部电影的情感素在编剧、导演、演员的多重参与下，生成了不同层次的情感质地，最终呈现给观众的感受是多重生成的结果。

动态的情感表达：文化创意产业需要不断适应市场和观众的变化，情感素作为生成的元素，帮助创意产品在不断变化的情境中保持活力和吸引力。创作者可以通过更新情感表达的方式，创造出具有持续吸引力的文化产品。

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