Marketing Link's Blog – January 2023 Archive (2)

What does climate action look like for the Culture and Creative Sector Industries?

The Culture and Creative Sector Industries (CCSI) can play a significant role in helping us envision a beautiful climate-resilient future and in galvanising people towards shared goals of planetary balance. Artists and designers are ‘agents of change’, they are active in every industry sector worldwide, and they influence the environmental impact of the products we consume and the thinking and social norms globally.

At COP27 in Egypt, EIT Climate-KIC brought together actors from the…

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Added by Marketing Link on January 21, 2023 at 8:00pm — No Comments

文物文創商品营销(下)

特征五:線上線下渠道各美其美,充分挖掘城市空間可能性,拓展文創銷售渠道

問及文化文物單位文創產品購買渠道,老百姓最期待的是建立博物館/公園文創一站式銷售平臺,選擇比例高達81.3%。

除了博物館、公園等實體文創商店外,老百姓很期待在西單、王府井等商業街區,或者798等藝術園區也能夠購買帶有北京文化特色的文創產品。即使是機場、火車站等交通樞紐排名墊底,也有超過六成消費者願意消費。

值得注意的是天貓、京東等電商平臺的旗艦店的選擇比例並不像想像的高,比例為76.6%。由此可以判斷,文化文物單位文創的售賣首先是依靠消費者在實體景點獲得第一感受。…

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Added by Marketing Link on January 1, 2023 at 8:30am — No Comments

愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.

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