Ra Zola's Blog – July 2023 Archive (2)

文旅産業邁向4.0時代（下）

如何傳承和發揚優秀的傳統文化，讓古老文化煥發新時代光彩，也是騰訊文旅的目標。今年9月，騰訊與故宮再次宣佈攜手建設“數字故宮”，騰訊雲將提供技術和平台，協助故宮博物院運營和昇級數字文物庫，爲公衆提供更優質的數字資源開放服務，共同提昇數字文物庫的文物檢索能力、健全圖片版權保護機制。

除此之外，騰訊文旅還與河南、河北、四川等省份，長城、敦煌等國內重點文保單位有深入合作。從現代場景到傳統文化，爲旅遊賦予了更加豐富的內容，也爲文化的傳播以及産業化提供了手段和渠道。

遊客、政府、企業 “鐵三角”式價值共創…

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Added by Ra Zola on July 30, 2023 at 2:00pm — No Comments

文旅産業邁向4.0時代（上）

12月20日，在2019騰訊文旅産業年會上，騰訊文旅産業研究院聯合現代旅遊業發展省部共建協同創新中心發佈《智能時代的文旅4.0創新研究報告》（以下簡稱“報告”）。南開大學商學院院長、現代旅遊業發展省部共建協同創新中心聯合主任白長虹教授發佈該報告，進入智能時代的文旅産業，在科技+旅遊+文化的智慧文旅發展過程中，企業會更加強調專業化、智能化、品質化、IP化。

文旅産業昇級的三個趨勢

根據報告顯示，智能時代的不少企業正運用大數據、物聯網、雲計算等新技術將文化和旅遊有機巧妙的結合，提昇遊客出行體驗的同時，助力文旅産業高質量發展。…

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Added by Ra Zola on July 7, 2023 at 12:00pm — No Comments

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