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Comment by Suyuu on February 2, 2024 at 11:10pm
Comment by Suyuu on January 23, 2024 at 10:19am

All venues should be walkable
For a cultural hub to work, it
should be easy to ‘join the dots’.The acid test for any hub is if a visitor can explore it on foot. Journeying between different destinations needs to be economical, effortless and enjoyable.

Anything beyond four cultural venues was dismissed by respondents as too big. If hubs become too unwieldy, either because of the number of venues involved or the large geographical area they cover, they become irrelevant to consumers.

Hubs can champion smaller venues

Cultural hubs encourage engagement with smaller, less well-known venues alongside well-established or even iconic organisations.

But while a hub may have a lead venue, it could also consist of a group of less prominent organisations that form an exciting mix
of cultural offerings.

Comment by Suyuu on January 23, 2024 at 10:18am

Cultural hubs aren’t solely defined by ‘landmarks’. Secondary attractions such as food and retail, architecture or street performers form an integral part of the offer.

Moreover, visitors see hubs as fluid in their composition and expect them to be multifaceted. The energy of a hub, its sensorial elements such as music, food and drink and street art, and a sense of community are all integral.

Visitors connect to a theme Theming of ideas and content across hubs has considerable appeal, but the theme needs to be watertight and substantial.

A clear theme strengthens hubs’ ties both internally and externally, making the offer feel more cohesive.
People engage differently depending on where they live. Our research found that behaviour is dependent on where people are culturally active.

Principally, cultural consumers’ behaviour is determined by whether they live in or outside London. London is a hotbed for hubs Because of the proximity and concentration of cultural venues, hubs work well in London.

Londoners use hubs to make the most of the capital’s abundance of cultural venues – whether these hubs are formally working together, or are being created by the consumer themselves.

Visitors to London and tourists also use hubs to consume lots of cultural activities in a smaller visiting window, and to help them
navigate the city’s culture.

Regional hubs have great potential

Overall, regionally there are significantly fewer areas with a concentration of cultural venues than in London – and even where there is a high density of museums and galleries, local consumers don’t tend to culture-stack.

If there are exhibitions at two galleries nearby, they will tend to go to each on a different occasion rather than combine their visits, responding: 'I don’t need to do it all at once when it’s on my doorstep'

However, hubs can still work well outside London as they can embed a sense of regional and civic pride. This feeling is very powerful, and you may want to think about how you could harness it in your vision.

Your hub could become a beacon for the area; something residents want to champion. It could even encourage a reappraisal of the area. Promoting somewhere as a place of culture can lift previously entrenched barriers to visiting.

Finally, since they increase awareness of all attractions within them, hubs can signpost and facilitate cultural days out – helping shift
people’s preferences from simply visiting a museum or gallery to planning an itinerary for a cultural outing.

Comment by Suyuu on January 21, 2024 at 10:09pm

10 ways to develop a cultural hub:

1. Focus your offer around core venues, e.g. museums, galleries, performing arts venues

2. Embrace partners of all sizes and don’t be afraid to reach out to divergent art forms

3. Be driven by a clear, organic idea that your offer has to measure up against

4. Be as diverse as possible, but communicate as a hub rather than as disparate entities with a shared logo

5. Be a brand, or at least have a brand name and use it to underpin your offer

6. Be altruistic: tell audiences what else they can do in the area, beyond the partners involved in your hub

7. Produce print materials that incorporate a map and practical details

8. Visually communicate a hub that is alive, and write copy with wit and personality

9. Go digital and use social media; consider developing an app

10. Reward loyalty to your hub and all its partners

About Art Insights

Museums and galleries face a challenging landscape. Social, political and economic factors are impacting how they innovate, engage with their visitors and share both knowledge and collections.
With challenges come new possibilities. At Art Fund, we want to help inspire the way forward.

We have commissioned research to explore the potential for museums and galleries to harness change, and reach new audiences. Offering key insights and suggesting actions you can take in your own organisation, our reports focus on a number of current sector trends.

We hope these reports provide rigorous, practical advice, and we invite arts professionals to use
them in shaping the future of their organisation and the sector as a whole.

About Art Fund

Art Fund is the national charity for art. We help UK museums and galleries to build and share collections, do more for their visitors and support the curators of the future.
To keep up to date with our initiatives, funding schemes and news, subscribe to our monthly Museum Bulletin at artfund.org/bullet in artfund.org/supporting-museum

About The Muse Strategy

Based in Soho, London, Muse create marketing, brand and audience strategies. With clients in multiple sectors across the world, Muse have worked with some of the most commercially successful and creatively awarded brands of modern times. Culture sector clients span Art Fund to ZSL London, and include the British Museum, Imperial War Museum London and the V&A.


(Source: Cultural hubs~How to create a multidimensional experience by Art Insights)

Comment by Suyuu on January 18, 2024 at 8:29pm



新山中華公會會長拿督斯里鄭金財表示,提升文化園林是公會一直以來的目標,近期和Think City公司共同商討提升文化園林的計劃。












[《鄉頻道》一帶一路:老地區 新經濟]



愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.


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