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APP Iconada: The Relations between "Conation" & "Affects" within the Cultural Creative Economy Study

In the study of the cultural creative economy, the relationship between conation (motivation and volition) and affects (emotional experiences) is critical as these elements shape how creative professionals, artists, and cultural entrepreneurs engage with their work, influence markets, and drive cultural production. This intersection impacts everything from individual creativity to broader economic and cultural dynamics, making it a crucial area of focus for understanding how the creative economy functions.

Conation in the Cultural Creative Economy

Role of Motivation and Will: Conation involves the drive to innovate, take risks, and pursue culturally creative ventures. In the cultural creative economy, conative factors like passion, resilience, and entrepreneurial spirit are essential for success. This is especially true for individuals and businesses that must navigate uncertain markets, competition, and the fluctuating demands of cultural consumers.

Goal Directed Behavior: Conation propels cultural creators to set goals, whether producing a new art form, launching a cultural enterprise, or advocating for social change through creative means. This goaloriented behavior underpins the continuous evolution and dynamism of the creative economy, where success often hinges on persistence and strategic action.

Affects in the Cultural Creative Economy

Emotional Engagement Affective states greatly influence how creators connect with their audience. Positive emotions can enhance creativity and foster a deeper connection between cultural products and consumers. The affective appeal of cultural goods (art, music, fashion, etc.) often drives market value, as these products resonate emotionally with audiences.
Impact on Production and Consumption: The affective dimension extends beyond creation to the consumption of cultural products. Emotional responses to media, art, and design shape consumer preferences and trends, which in turn influence the economic viability of creative ventures. For instance, a film that evokes strong emotional reactions is likely to perform better commercially.

Interaction Between Conation and Affects in the Cultural Creative Economy

Synergistic Dynamics: The interplay between conation and affects is crucial in cultural production. Motivated creators who are emotionally engaged with their work are more likely to produce innovative and resonant cultural products. This synergy fuels the creative cycle, from ideation to market engagement.

Emotional Labor and Cultural Production: Cultural creators often perform emotional labor, channeling personal feelings into their work, which can be both a source of inspiration and a challenge. Conative skills, such as resilience and selfmotivation, help manage the emotional ups and downs of creative work, ensuring sustained productivity even when facing emotional exhaustion or market pressures.

Adaptive Strategies: In the volatile cultural creative economy, conation helps creators and entrepreneurs adapt to change. Emotional adaptability, coupled with strong motivational drives, allows cultural workers to pivot in response to shifting market demands, emerging trends, or personal setbacks.

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Theoretical Insights and Models

Cultural Capital Theory: This theory explores how cultural goods and creative skills are valued economically. Conation and affects intersect here, as motivated creators leverage their emotional and cultural capital to produce works that resonate with audiences and accrue economic value.

Creative Class Theory (Richard Florida): Florida’s theory emphasizes the economic impact of the “creative class” whose work is driven by both conative and affective factors. The theory highlights how motivation and emotional engagement drive innovation, cultural diversity, and economic growth in creative cities and industries.
Emotional Economies: This concept focuses on how emotions are commodified and circulate within the market. Conation is critical here, as motivated cultural entrepreneurs capitalize on affective trends to create products that meet emotional needs, driving consumer engagement and loyalty.

Practical Implications in the Creative Economy

Creative Entrepreneurship: Understanding the relationship between conation and affects helps cultural entrepreneurs craft emotionally resonant marketing strategies, develop products that align with their personal motivations, and connect authentically with audiences.

Cultural Policy and Support Systems: Policymakers can better support the creative economy by fostering environments that nurture both the motivational and emotional aspects of creative work. This includes funding programs that recognize the affective labor involved in cultural production and provide resources to sustain motivation in challenging times.
Market Differentiation: The emotional appeal of cultural products can create competitive advantages in saturated markets. Conation drives creators to innovate, while affects ensure that these innovations resonate on an emotional level with consumers.

In the cultural creative economy, conation and affects are intertwined forces that drive both the production and consumption of cultural goods. Conation provides the motivational backbone that propels creators toward action, while affects infuse cultural products with emotional depth and market appeal. Understanding this dynamic relationship offers valuable insights into how creativity fuels economic and cultural vitality, shaping not just individual careers but entire creative industries.

相关：呼唤型造物  evocative object  The Etymology of Vocative Linguistic Theory on Vocative  Conation & Affects Vivo's aesthetics Creativity Study Affective CCI   Keyworks  

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APP Iconada: The Etymology of "Vocative", "Conative" and "Vocation"

The words "vocative," "conative," and "vocation" share a common etymological root, but they have diverged significantly in meaning and usage. Their shared origin is in the Latin verb "vocare," meaning "to call."

相关：呼唤型造物  evocative object

Etymological Sense

Vocative

Origin: From Latin *"vocativus,"* derived from *"vocare"* (to call).

Meaning: In grammar, the vocative case is used for directly addressing someone or something. For example, in the sentence "O Zeus, hear my prayer!" "Zeus" is in the vocative case.

Conative

Origin: From Latin *"conatus,"* the past participle of *"conari"* (to attempt, to try), which comes from *con-" (intensive prefix) + *"nare"* (to be born, to strive), not directly from "vocare." However, there's an indirect conceptual link in terms of effort or striving toward a goal, often implied in a "calling."

Meaning: "Conative" refers to the aspect of mental processes that involve striving, effort, or willful action. It is often contrasted with cognitive (related to knowing) and affective (related to feeling) processes.

Vocation

Origin: From Latin *"vocatio,"* meaning "a calling," derived from *"vocare"* (to call).

Meaning: "Vocation" refers to a person's occupation or profession, especially when it is seen as particularly suited to them or as a calling, often in a spiritual or moral sense.

Significant Differences Worth Academic Attention:

Linguistic Category

"Vocative" is a grammatical term, focused on sentence structure and syntax.

"Conative" is a psychological term, dealing with aspects of human behavior and motivation.

"Vocation" is more of a sociological or theological term, concerned with a person's role or calling in life.

Conceptual Framework

"Vocative" operates within the framework of linguistics and communication, dealing with how language functions in direct address.

"Conative" belongs to the domain of psychology, particularly in discussions of motivation, will, and intentionality.

"Vocation" is a term used in discussions of career, purpose, and sometimes spiritual or religious life.

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Academic Relevance

The distinct disciplinary boundaries mean that each term has its own specialized context. While "vocative" might be discussed in studies of language and communication, "conative" is relevant in psychology or education, and "vocation" is important in discussions of sociology, theology, or career counseling.

While the terms share a common root, their divergence into different fields—linguistics, psychology, and sociology/theology—suggests that their meanings and uses have evolved in distinct ways. This divergence might be of academic interest when examining how language and concepts evolve and specialize over time within different disciplines.

Edward Sapir, a prominent figure in linguistics, emphasized the relationship between language, thought, and culture. He believed that language shapes our perception of reality and that cultural patterns influence language use. Sapir’s linguistic theory, particularly his ideas about the interconnection between language, culture, and social behavior, could indeed provide a framework for unifying the concepts of "vocative," "conative," and "vocation" in the context of social pragmatics in public life.

Unifying these Terms through Sapir’s Linguistic Theory

Vocative (Linguistic Interaction in Social Context):

Sapir’s Perspective: Sapir highlighted how language is deeply embedded in social interaction. The vocative case, which involves directly addressing someone, is a prime example of how language functions in social contexts. It reflects the social relationships and cultural norms within a community. For instance, the way someone is addressed (formally or informally) can indicate their social status, relationship to the speaker, or cultural context.

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Application in Public Life: In daily interactions, the use of vocative forms (like calling someone by their name or title) demonstrates how language reflects and reinforces social norms and relationships. Understanding this can help in navigating social interactions more effectively.

Conative (Behavior and Intentionality in Communication):

Sapir’s Perspective: Sapir’s theory also touches on the idea that language is not just a medium of communication but also a tool for action and intention. The conative function of language, which deals with the speaker’s attempt to influence the listener, aligns with this view. It reflects how language is used to motivate, persuade, or express desires, which are crucial aspects of social interaction.

Application in Public Life: Recognizing the conative aspect of communication can be vital in public speaking, marketing, and everyday persuasion. It emphasizes how people use language not just to convey information but to achieve specific outcomes, such as convincing others or motivating them to act.

Vocation (Cultural Values and Identity through Language):

Sapir’s Perspective: Sapir argued that language is a key element of cultural identity and that it reflects the values and beliefs of a society. The concept of vocation, which involves one’s calling or professional identity, is deeply rooted in cultural values and societal expectations. Language around vocation can reveal how cultures value certain professions or life paths.

Application in Public Life: In terms of vocation, language plays a role in shaping and expressing one’s identity and societal role. For example, the way people talk about their jobs or careers reflects not only personal identity but also societal norms and values around work and purpose. Understanding this can be crucial in career counseling, education, and personal development.

Social Pragmatics and Public Life

Integration in Social Pragmatics: By applying Sapir’s theory, we can see that these terms—vocative, conative, and vocation—are interconnected through the broader framework of how language functions in society. Vocative forms reveal social relationships, conative language reflects intentions and motivations, and discussions of vocation express cultural values and identities.

Practical Implications: In public life, understanding these aspects can enhance communication strategies, improve social interactions, and help individuals navigate societal expectations. For instance, a deeper awareness of how language shapes perceptions of vocation can inform career guidance practices, while an understanding of the conative function can improve persuasion and leadership skills.

Academic Significance

The unification of these concepts through Sapir’s theory could be of academic interest, particularly in fields like sociolinguistics, anthropology, and communication studies. It offers a holistic view of how language functions not just as a tool for communication but as a central element in the social fabric, influencing identity, behavior, and societal roles.

By connecting these terms through the lens of Sapir’s theory, we can gain a deeper understanding of the role of language in shaping human experience and social life, making this a potentially fruitful area for academic exploration.

Comment by Sindumin on Friday

APP Iconada：Philosophy of the Global Cultural and Creative Economy today

[A: Affects P: Percepts P: Powers]

The mainstream philosophy of the global cultural and creative economy today is shaped by several key principles and trends that reflect broader economic, technological, and social changes. Here are some of the dominant philosophies:

Cultural Diversity and Inclusion

Emphasis on Diversity: There is a growing recognition of the importance of cultural diversity in the creative economy. This involves supporting a wide range of voices, perspectives, and cultural expressions, particularly those from marginalized or underrepresented communities.

Global vs. Local: The global creative economy balances the tension between globalization (which often promotes homogenization) and the preservation of local cultures and identities. This is reflected in efforts to protect and promote local cultural heritage while engaging in global markets.

Sustainability and Ethical Practices

Sustainable Development Goals (SDGs): The creative economy is increasingly aligning with the United Nations' SDGs, particularly in promoting sustainable production and consumption patterns. This includes reducing environmental impact and promoting social equity in the production and distribution of cultural goods.

Ethical Consumption: Consumers are more conscious of the ethical implications of their purchases, leading to a demand for transparency, fair trade, and environmentally friendly products.

Digitalization and Innovation

Digital Transformation: The rapid advancement of digital technologies has transformed the creative economy, enabling new forms of creation, distribution, and consumption. This includes the rise of digital platforms, streaming services, and the use of AI in creative processes.

Innovation and Entrepreneurship: There is a strong emphasis on innovation within the creative industries. This involves not only technological innovation but also new business models, such as the gig economy, crowdfunding, and subscription services.

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Creative Entrepreneurship and Freelancing

Gig Economy: The rise of freelancing and the gig economy is a significant trend in the creative industries. Creative professionals increasingly work independently, relying on digital platforms to find work and market their products.

Entrepreneurial Mindset: There is a strong focus on entrepreneurship, with many creatives starting their own businesses or pursuing hybrid careers that combine multiple streams of income.

Cultural Capital and Soft Power

Cultural Capital: The creative economy is seen as a key driver of cultural capital, where creativity and cultural products are leveraged for economic growth and social influence.

Soft Power: Nations and cities are increasingly using cultural and creative industries as tools of soft power, promoting their culture abroad to enhance their global influence and attractiveness.

Cross-Sector Collaboration and Ecosystem Development

Interdisciplinary Collaboration: There is a growing trend towards collaboration between different sectors, such as technology, education, and the arts. This interdisciplinary approach is seen as essential for fostering innovation and addressing complex global challenges.

Ecosystem Building: The creative economy is viewed as an ecosystem, where governments, businesses, and cultural institutions work together to create supportive environments for creativity and cultural production.

Access and Participation

Democratization of Culture: There is a push towards making culture and creativity accessible to a wider audience, breaking down barriers to participation. This includes efforts to increase access to cultural education and reduce the digital divide.

Co-creation and Participation: The rise of participatory culture, where audiences are not just consumers but also creators, is a significant trend. This is facilitated by social media and other digital platforms that enable user-generated content.

Value Beyond Economics

Social and Cultural Impact: The creative economy is increasingly recognized for its broader social and cultural impact, beyond mere economic value. This includes its role in community building, identity formation, and contributing to overall well-being.

These philosophies reflect the complex and evolving nature of the global cultural and creative economy, which is deeply interconnected with broader global trends and challenges.

Comment by Sindumin on Thursday

“平面”vs文创
情动转折
日日新，又日新
新文创
德勒兹的“平面”
文创造物身体
德勒兹的“身体”概念 II
“感觉-被感觉”的影响
感觉者和被感觉物
情动地方志
情感素：非人稱力量
德勒兹时间观
弗洛姆 To Have or To Be
德勒兹经营地方感
感觉建构非肉身公式
感性转折 vs 混融哲学
不可逆性及其生成性

Comment by Sindumin on Thursday

爱垦网评注·

在《电影1》（Cinema 1）中，德勒兹关于“情感素（affect）”的概念提出了一种独特的视角，尤其是将情感素定义为一种“实质”，即力量或质性，并将其描述为“被表达的东西”（exprimé; expressed）。这对于文化创意产业有深远的启示，特别是在创意过程和内容生产中的情感表现与传达。

德勒兹关于情感素的理论在文化创意产业中具有重要意义。情感素作为一种力量和被表达的东西，驱动着创意的生成过程，使文化创意产品不仅仅是功能性或叙事性的作品，更成为情感体验的核心载体。通过这种情感素的传递，文化创意产业能够与观众、消费者建立深层次的情感联系，增强文化产品的附加值和市场影响力。同时，情感素的生成性和跨文化特性为文化创意产业在全球化语境中提供了新的发展空间和创意动力。

情感作为创作的核心动力

德勒兹将情感素（affect）视为一种力量，这意味着情感不是被动的体验或附属的状态，而是一种驱动创作的能动性因素。在文化创意产业中，情感素不仅仅是作品中的内容或主题，而是推动创作过程的核心动力。

创意驱动：情感素是文化创意中的核心能量。无论是电影、音乐、设计、广告等，创意的表达往往通过情感传递给观众。这种情感素是创作者与观众之间的桥梁，使创意内容能够产生强烈的情感共鸣，从而提升作品的影响力。

情感的塑造：在创作过程中，创意工作者可以有意识地通过情感素来塑造作品的情感体验。例如，电影导演通过视觉、声音、节奏等元素来激发观众的情感反应；设计师通过颜色、材质、布局传递情感信息。这些情感素通过其“力量或质性”作用于观众，引发深刻的情感反应。

情感素作为内容的表达与体验

德勒兹认为情感素是被表达的东西，它不仅仅是隐含在作品之中的情感，而且是通过作品所传递的、可以感知到的情感。在文化创意产业中，这意味着作品不只是表达一个思想或讲述一个故事，而是直接传递一种感受或体验。

情感体验的设计：文化创意产品，尤其是电影、广告、游戏等，已经从单纯的叙事转向更加注重情感体验的设计。创作者通过各种形式的媒介（影像、音乐、互动设计等），让观众或用户不仅仅理解作品的内容，更直接感受到作品传递的情感质性。

即时情感的传递：情感素作为被表达的东西，意味着它具有一种直接性和即时性。在文化创意作品中，观众可以迅速地感知到这些情感，并在观看、使用或参与的过程中被这些情感素触动。这增强了作品的情感张力和互动性。

情感素作为文化产品的附加价值

文化创意产业中的产品（如电影、音乐、品牌等）越来越注重情感的附加值，而情感素的概念正好提供了理论基础。情感素不仅是一种附加的感受，而是文化产品的核心价值之一。

品牌情感附加值：在品牌营销中，产品或服务的情感素通过广告、设计、品牌故事等方式被传递给消费者。这种情感素不仅仅影响消费者的购买决策，还建立了更深层次的情感联结，使品牌具有长期的忠诚度和市场竞争力。例如，奢侈品牌通过创造独特的情感氛围来强化其在消费者心中的象征意义。

作品的情感共鸣：情感素使得文化创意产品超越了功能性，成为情感体验的载体。例如，一部电影的情感素可能让观众感到共鸣、兴奋、悲伤或激动，这些情感体验超越了电影的叙事结构，成为观众与电影之间的深层连接。

情感素与文化内容的普遍性与独特性

德勒兹认为情感素具有一种独特的“力量或质性”，这意味着每个作品的情感素都有其独特的表达方式，但同时它又是一种可以在不同文化和语境中共鸣的普遍力量。对文化创意产业来说，情感素的这种特性是全球化背景下文化传播的关键。

情感的跨文化传播：情感素作为一种力量，它的作用在于即使在不同的文化背景下，依然能够引发共鸣。这对文化创意产品的国际传播和多样化消费市场至关重要。例如，电影中的某些情感场景或音乐中的情感表达，往往能超越语言和文化的障碍，直接引发全球观众的情感共振。

情感的独特表达：虽然情感具有普遍性，但每个创意作品的情感素都带有其独特的文化烙印。创作者通过对情感素的精妙处理，使得作品在全球化的文化市场中依然保有独特性和文化辨识度。

情感素与生成中的文化创意

德勒兹的“生成”概念强调的是一种不断变化和生成的动态过程，而情感素作为一种力量和质性，正是生成过程中不可或缺的要素。对文化创意产业来说，情感素的生成意味着创意的不断更新与发展。

创意的生成性：情感素作为被表达的东西，它并非固定不变的，而是在不同的创作过程中不断生成新的情感质地。文化创意产品在创作过程中不断吸收新的情感素，并在不同的媒介形式中生成独特的情感体验。例如，一部电影的情感素在编剧、导演、演员的多重参与下，生成了不同层次的情感质地，最终呈现给观众的感受是多重生成的结果。

动态的情感表达：文化创意产业需要不断适应市场和观众的变化，情感素作为生成的元素，帮助创意产品在不断变化的情境中保持活力和吸引力。创作者可以通过更新情感表达的方式，创造出具有持续吸引力的文化产品。

Comment by Sindumin on Wednesday

爱垦網·高阶创造力挑战机械人系列：

德勒兹的情感素可被视为一种肯定的力量（puissance d'affirmation），强调生命的流动性和创造性，与弗洛伊德集中于冲突、压抑以及个体潜意识的心理分析，存在一些根本性的差异。德勒兹更关注情感素的生成性和非个人性，超越了弗洛伊德对潜意识的压抑性解读。唯通过互补的视角来理解情感素与潜意识的关系，特别是在理解个体生命中的生成和流动时，是值得关注的议题。

情感素作为肯定的力量：德勒兹认为，情感素是一种能动的、创造性的生命力量，它强调的是生命中的正面生成（affirmation）而非负面排斥。情感素不是通过对抗或压抑来塑造生命，而是通过不断生成新的关系和可能性来表达生命的流动。德勒兹与尼采的思想相契合，尼采提倡一种“强力意志”的肯定性态度，反对对生命的否定。

情感素是一种不受个人控制的力量，它通过情感和感官体验在个体和世界之间流动，超越了个人主体性，创造了一种生命的延续和扩展。这种肯定的力量具有极大的创造性和自由，不被传统的社会规范或心理压抑所束缚。

佛洛伊德的心理分析与压抑：弗洛伊德的理论则主要围绕压抑（repression）和潜意识（unconscious）。他认为，个体的心理结构中存在深层的冲突，这些冲突通常通过压抑作用来维持个体的心理平衡。潜意识中的欲望和冲动由于不符合社会规范，会被压抑到意识之外，形成内在的紧张和矛盾。这种压抑力量更多表现为否定性，通过否定或压制某些不被允许的欲望来构建个体的心理结构。

在弗洛伊德的理论中，个体的潜意识充满了未解决的冲突，这些冲突通过梦、无意识行为、症状等形式表现出来。心理分析的任务是揭示这些潜意识冲突，以帮助个体理解自己的压抑过程。

德勒兹与弗洛伊德的差异与冲突

肯定与否定：德勒兹的情感素强调的是肯定的生成和流动，而弗洛伊德的理论更关注个体内部的冲突与压抑。德勒兹批评弗洛伊德的心理分析过于依赖于个体的病态分析，过分关注压抑和负面情感，而忽视了生命本质中的积极力量和创造性。

个人与非个人：弗洛伊德的心理分析集中于个体的潜意识，它强调个人的内在心理结构及其冲突。而德勒兹的情感素则是非人称的力量，它不仅仅属于个人，而是超越个体、社会的，更接近于一种普遍的生命动力。这使得情感素不仅在个人身上起作用，也作用于人与环境、人与世界的关系中。

生成与分析：德勒兹关注生成、变化与可能性，而弗洛伊德的分析模式更倾向于解构和分析个体的内心冲突。德勒兹希望突破主体性和固定的身份认同，推崇一种不受压抑的生命能量，而弗洛伊德则将主体性和自我视为精神分析的重要课题。

潜意识的不同理解：虽然德勒兹与弗洛伊德都谈及潜意识，但他们对潜意识的看法有所不同。弗洛伊德的潜意识更多的是个体被压抑的欲望和冲动的存放处，而德勒兹与瓜塔里在《千高原》及《反俄狄浦斯》一书中重新定义了潜意识，认为潜意识是生产性的，而非压抑性的。他们提出潜意识不是个体内在冲突的产物，而是一种广泛的社会和集体力量的创造性场域，涉及多种生命流动的交织与变动。

两者之间的互补性：尽管德勒兹的情感素与弗洛伊德的心理分析存在哲学上的分歧，但两者也可以在某种程度上互补理解。弗洛伊德揭示了个体潜意识中的压抑力量和社会规范对个人欲望的影响，而德勒兹则扩展了对生命力量的理解，强调了潜意识作为一种积极的、生成性的力量。因此，情感素在弗洛伊德的框架中可以被视为个体突破压抑结构后所释放的力量，而在德勒兹的哲学中，它则是生命本质的一部分，随时都在流动和转化。

感觉者和被感觉物
情动地方志
情感素：非人稱力量
德勒兹时间观
弗洛姆 To Have or To Be
德勒兹经营地方感
感觉建构非肉身公式

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