Ninety percent of all information transmitted to the human brain is visual and a whopping 40 percent of people respond better to visual content than they do text-based content. With this in mind, it’s clear that making good use of visual content in your marketing is pivotal.

But what kind of…

If you asked 10 people which online search engine is the most popular, probably 9 of them would say “Google.” And they would be wrong.

Actually the biggest search engine online is YouTube. In 2011 YouTube had over a TRILLION views! That’s 145 views for every man, woman and child on the planet. Over four billion YouTube videos are viewed every day. Over one hour of video is uploaded to YouTube every second! If you are not…

When you ask most people to name the most influential social networks online you will hear household names such as Facebook, Twitter and LinkedIn bandied about. But you will hardly hear anyone mention YouTube in the same breath. This is a shame because YouTube is followed more avidly than any other social site on the planet.

While Facebook boasts more than one billion followers, YouTube followers watch an average of four…

2015年被整個網絡視頻行業視為網劇的井噴年。

　　雖然早在2012年，以《泡芙小姐》為代表的網劇就已經開始出現，但網友在視頻網站上關註的仍然主要是電影和電視劇。2015年，網劇顯然已經是區別於電影和電視劇的又一種文化產品類型。網劇的質量和數量的提升、它帶來的視頻網站付費業務的增量、它開拓的臺網互動新嘗試，都讓整個行業為之興奮。

　　咖啡館裏創造的井噴

　　據統計，截至6月30日，2015年上半年全網共計上線劇166部，計2243集、33585分鐘，全網網絡劇共計獲得點擊量65億多次。從體量與點擊量來看，僅今年上半年的網絡劇的數量就已接近2014年的總和，點擊量已達到去年全年的一半。…

電影暑期檔來了。由於電商的深度參與和介入，今年的電影消費有了新樣式。除了提前預售、在線選座、購票優惠等傳統項目，“電影+電商”的新模式還將沖擊傳統的發行和放映機制，甚至能夠影響產業鏈的上遊——電影生產與創作環節。在“互聯網+”時代，中國電影有了新玩法。——編 者

24日，由中央電視臺電影頻道節目中心舉辦的首個國家級暑期檔電影推介盛會“中國電影新力量”在北京舉行。20部暑期檔華語影片集體亮相，全國45家院線、5000余家影院、10余家票務電商全面打通線上與線下，共同拉開了暑期檔電影線上套餐式預售的序幕。據了解，今年暑期檔將有近80部影片與觀眾見面。…