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Iki kia kiak's Blog (502)
內容營銷戰略教材
顧客以有關企業的內容來認識，進而光顧一家企業的產品或服務，這就是“內容營銷”的要旨。企業參與内容营销的途徑、媒介很多，從印刷傳單、沿戶丟入信箱；在賣場或展覽會給顧客做講解、展示；到開發平板電腦或掌間儀器的applications（應用軟體），組織社會媒體，出版電子報、書刊或光碟………，都可行。
從設計、創作的娛樂、學習、美學、圓夢或轉化意義上來說，那內容酷嗎、有趣嗎、吸引人嗎？
現在的人在消費前，會上網查詢資訊內容，會到面子書等社群媒體詢問網友意見；過去是貨比三家，現在恐怕是貨比三十家。
問題是，在網上找得到貴寶號的資訊內容嗎？若有，它讓人愿意讀下去嗎？甚至，轉發給其他的網站、網友？…
ContinueAdded by iki kia kiak on March 21, 2012 at 11:30am — No Comments
網路傳播主持稿范例三則
網路主持人想寫廣播稿，這里有三份參考資料，都是取自臺灣《新唐人亞太電視》。
（新唐人亞太台2011年11月15日訊）珠寶，一直是流行時尚的重要元素。屏東縣政府文化處與珠寶藝術家合作，舉辦聯展，結合在地文化注入的珠寶藝術美學，希望讓民眾了解、欣賞珠寶之美，也帶給民眾不同的視覺饗宴。
美麗的魚兒，悠遊在藍藍的海洋中。這是珠寶設計師吳佳楨，在澎湖旅遊時想到的創意。
珠寶設計師吳佳楨： “這一對魚在製做過程上、在設計上面，本身就是想說給它塑造出的感覺，是一種很自由、很奔放的感覺。…
ContinueAdded by iki kia kiak on January 31, 2012 at 1:00pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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