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Comment by Malacca 皇京港 on February 8, 2024 at 6:04pm

7. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” – Mary Lou Cook

The creative process is messy, no doubt.

Mary Lou Cook reminds us that to be creative, we have to get messy, explore, and go against the grain. The most notable part of this quote is “making mistakes” and “having fun.”
Don't take things too seriously, and allow the spirit of fun. This approach will unlock your infinite capacity for creativity and foster an innovation mindset.

8. “It's no good being too easily swayed by people's opinions. You have to believe in yourself.” – Donatella Versace

Madame Versace knows what she’s talking about.

Perhaps the chief enemy of creativity, even more so than self-doubt, is seeking others' approval. You’re never going to win everybody over.

The most successful people in any creative endeavor trust themselves and believe in their work so much that they don’t need anyone's approval or permission.

Staying laser-focused on your creative work will help you turn viable ideas into innovations.

9. “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward De Bono

Creativity isn't taken seriously enough in "serious" contexts like business and government.

But there's evidence that this is changing. If you look at business hubs like Silicon Valley, you’ll see how creativity and play are valued as an essential part of technological advancement. Larger corporate institutions in low-risk, horizontal industries also look to the Valley for inspiration and innovative practices.

The field of creativity is being studied as a type of learning process, and creative principles are being applied in business, education, policy-making, and beyond.

In business, you need to find ways to foster a culture of innovation in your team. This can be done by providing opportunities for creative collaboration between individuals and cross-departmental teams. Listening to your customers and taking calculated risks will also provide innovation opportunities.

A successful innovation strategy will lead to business progress and team growth.

10. "Begin by learning to draw and paint like the old masters. After that, you can do as you like; everyone will respect you." – Salvador Dalí

Reaching the level of the "old masters" may take a lifetime of dedication—and you might want to spend your lifetime focusing on other things, too.

But that doesn't make you any less creative.

There are many styles to experiment with. If you’re a designer or illustrator, you need to focus on honing your skills and experimenting with new mediums.

With practice, you'll be able to accurately capture what’s in your imagination.

Salvador Dalí captured such incredibly imaginative imagery because he had incredible skills that afforded him this ability.

We also think that maybe Dalí meant you have to earn respect as a creative by studying the established rules and principles of art. Then, you have the privilege of breaking them.

Pablo Picasso had similar ideas evident in his quote, “Learn the rules like a pro so you can break them like an artist.”

Comment by Malacca 皇京港 on February 7, 2024 at 4:10pm

11. “Create with the heart; build with the mind.” – Criss Jami

The thinking mind can get in the way when trying to be creative.

Overthinking is another blocker to creativity. Criss Jami’s quote reminds us to create from a place of emotion and inspiration. Your art and designs won’t always make logical sense and don’t need to.
Every idea, doodle, and design is a stepping stone in your creative process. Skip one of them, and you might never find out what new heights of creativity you can reach.

12. “Deadlines and things make you creative.” – Jack White

Here's an intriguing perspective from White Stripes musician Jack White.

Many would argue that deadlines “and things” put pressure on you and hinder creativity. However, we believe many marketers and designers will agree that deadlines push us into action and force us to get creative.

Budget limitations, time constraints, and a lack of resources drive creative thinking and sharpen problem-solving skills.

The innovation process is often put into motion by external constraints that force us to reimagine modern society. Inflexible people may struggle to act creatively in constrained circumstances, as their natural bent leans towards keeping things the same.

But discomfort is oftentimes the birthplace of innovation and an instrument of entrepreneurship.

13. “You can be cautious or you can be creative, but there's no such thing as a cautious creative.” – George Lois

Art director and designer turned author, George Lois is most famous for designing almost 100 iconic magazine covers for Esquire between 1962 and 1973.

This is one of the most famous quotes about creativity of all time. Lois reminds us that we must get messy and break some rules when exerting creative effort.

Lois goes so far as to say that caution isn't an aspect of creativity. When faced with a conflict of ideas, throw caution to the wind and do something out of the ordinary.

14. "You can't use up creativity. The more you use, the more you have." – Maya Angelou

What a relief to know that your creativity can’t run out. It’s an endless resource that becomes more activated the more you unleash it.

Perhaps that’s why it’s often called a “creative flow.” Everyone experiences “dry spells,” but this can be due to a lack of inspiration or too much stress. It doesn’t mean your creativity has been used up or lost.

The key to creativity is unlocking something within yourself so that the creativity can flow.

Comment by Malacca 皇京港 on February 6, 2024 at 4:09am

15. "There is no innovation and creativity without failure." – Brené Brown

What would any inspirational quote article be without a bit of wisdom from Brené Brown?

Failure is so important to learn from. It teaches us how to refine and where to improve, plus “failures” can guide us to something better, something unexpected. They can break us open to something we’ve never thought of before.

16. “The creative process is a process of surrender, not control.” – Bruce Lee

The control comes afterward, when we're refining. But to get to that point, we have to get out of our own way and allow creativity to flow through us.

Art is surrender. If you’ve ever dived into Eastern philosophies, you’ll know that people spend entire lifetimes simply learning the art of surrendering. You don’t need to become a monk, but you might want to consciously practice surrender while you're creating.

Often, the secret to creativity lies in the subconscious. By learning to surrender, we let go of rational thinking and the conscious mind to discover the gold that lies deeper within ourselves.

17. “The creative adult is the child who survived.” – Ursula Le Guin

Some research shows that all humans start out creative as children, and creativity is simply neglected, or we’re trained out of it as we grow older.

Picasso had a similar opinion to Le Guin when he said, “Every child is an artist. The problem is to remain an artist once they grow up.” This is a reminder that, in order to access creativity, we have to let our inner child come out.

We have to play and be curious. A true sign of intelligence is allowing the child within to come out and play and understanding the value in this child-like point of view.

18. “Great things are done by a series of small things brought together.” – Vincent Van Gogh

This quote from painter Vincent Van Gogh reminds us that creative projects, especially larger projects, don’t happen overnight.

It takes working at it in a series of moments consistently. It also reminds us that a career, a portfolio, or even a hobby takes time to build. Every project you complete is a step closer to becoming great at what you do.

Your greatness is accumulated through a series of moments; it doesn’t happen in just one moment.

19. “Make visible what, without you, might perhaps never have been seen.” – Oprah Winfrey

Where would anyone be without the wisdom of Oprah Winfrey?

Expressing our creativity is an opportunity to shed light on something. This can take the form of solutions, inventions, and art. It comes back to that unique perspective, once again. Each person’s creative expression adds to the birth of new ideas in the world, variety, and diversity in perspective.

20. “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

We’ve dedicated an entire post to the beauty of simplicity. Making something complex simple in art and design is often the most significant challenge.

It takes craft, intelligence, and experience. When trying to convey sophistication in a project, always keep the overall goal of simplicity at the center.

Comment by Malacca 皇京港 on February 5, 2024 at 2:03pm

21. “Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.” – Austin Kleon

When in doubt, create what you’d like!

We can get so caught up trying to create for an audience or a client that we neglect to create for ourselves.

The most impactful and beautiful creations come from artists and designers who personally love what they are creating.

22. “Creativity is a wild mind and a disciplined eye.” – Dorothy Parker

This quote speaks to the balance that’s necessary for any creative project.

Yes, it requires freedom, letting go, letting your imagination run wild, and all the rest. But it also requires a refined eye that knows how to pull everything together in an aesthetically pleasing way that makes it enjoyable for a viewer to experience.

23. "Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones." – Bruce Garrabrandt

Bruce Garrabrandt, a self-taught artist, emphasizes the active nature of creativity with this quote. He believes that creativity does not depend on waiting for the perfect moment but making the most out of the ordinary ones.

As an artist who began with no inherent talent for drawing, Garrabrandt's perspective on creativity is rooted in his own journey of learning skills, overcoming frustrations and setbacks, and eventually becoming a professional artist.

He encourages the development of individual gifts into talents and abilities, fostering creativity.

24. "You can't wait for inspiration, you have to go after it with a club." – Jack London

This quote is from a 1905 essay by Jack London titled "Getting Into Print." London was a prolific writer who depended on his literary skills for his livelihood. He encouraged other writers to proactively seek inspiration rather than waiting for it to come to them.

He saw the writing process as requiring discipline, persistence, and the willingness to learn from others.

25. "If you want creative workers, give them enough time to play." – John Cleese

John Cleese is an English actor, comedian, and writer. Cleese is known for his comedic work in Monty Python's Flying Circus and Fawlty Towers, and he has often spoken about the importance of creativity, play, and humor.

26. "Serious design, serious play, is something else. For one thing, it often happens spontaneously, intuitively, accidentally or incidentally." – Paula Scher

In her 2008 TED talk, Great Design is Serious, Not Solemn, designer Paula Scher describes the difference between serious and solemn design. Scher is most famous for the album covers she created at CBS records, and the large text-based designs she created in the span of her accoladed career.

Seriousness is a laser focus on the task at hand, and a full immersion in the creative process. Solemn design, on the other hand, is focused on perfection and quality.
There's still a place for solemn design. But to be truly innovative and produce something new, you need to be creatively at play.

It's this creative energy that has led to some of the most surprising, delightful, and effective designs of all time.

Comment by Malacca 皇京港 on February 4, 2024 at 12:50pm

27. "My contention is that creativity now is as important in education as literacy, and we should treat it with the same status." – Sir Ken Robinson

We now know creativity is serious. And we understand that it's a form of play. But do we consider it to be as crucial in society as academic literacy?

Sir Ken Robinson is an educator and author of Creativity in Schools (2015) and other books on creativity and education. He argues that schools are killing creativity through merit-based education and "teaching to the tests."

It's this approach to education that has led to most people missing an essential aspect of everyday life: critical thinking.

When we learn to practice critical thinking skills, creativity becomes a natural extension of our lives.

28. "Belief in your creative capacity lies at the heart of innovation." – Tom and David Kelley

The brothers Tom and David Kelley are thought leaders in the design space. Together, they authored Creative Confidence (2014). David is the Founder of Stanford University's d.school, a multi-disciplinary school focused on innovation to solve real-world problems.

Building your creative confidence means regaining the enthusiasm and courage to go out of your comfort zone.

Many business leaders and "non-creative" roles at companies think of themselves as unartistic, and wouldn't place themselves in situations where they don't know how to perform the task at hand.

But allowing yourself to act creatively, and make mistakes, is essential for your personal and professional growth. And you may even discover a new passion and career path.

Related:

遊學·把自我故事說好的快意

沙巴海丝故事館

LITERATURE: The Great Story Continues

ARCH: The Friendship Glows

PARK: The Cultural & Creative Hub

Comment by Malacca 皇京港 on February 4, 2024 at 12:48pm

29. "Creativity is piercing the mundane to find the marvelous." – Bill Moyers

Bill Moyers is an American journalist and political commentator, and former White House Press Secretary. He's been involved in public broadcasting for many years, producing documentaries and news journal programs.

Moyers' quote emphasizes the idea that creativity is about finding the extraordinary within the ordinary. This perspective encourages us to look at the world with a fresh perspective and to find inspiration in everyday life.

30. "True happiness comes from the joy of deeds well done, the zest of creating things new." – Antoine de Saint-Exupery

Antoine de Saint-Exupery was a French writer and aviator, best known for his novella, The Little Prince (1943).

This quote reflects his view that happiness isn't derived from the result of our actions, but from the process of creation itself. His idea of creation isn't limited to the arts, but extends to all kinds of human endeavors where something new is brought into existence.

Key takeaways: quotes about creativity

After reading these powerful quotes about innovation and creativity, you may have come to some of your own conclusions about the creative process.

We’ve also put together a few key takeaways that we’ve learned from getting lost in the world of creativity quotes:

Your unique perspective is your creative gold.

Bringing the spirit of fun, excitement, and child-like wonder is extremely valuable to being creative.
The more you live a life that inspires you, the more access you have to your creativity.

You’re not always going to be inspired. Sometimes you must sit down and work despite how you might feel.

Self-doubt is normal. Create anyway.

It takes time and effort. Small wins are stepping stones to success.

Create for yourself, not for the approval of others.

Be curious about life.

Creativity is not a moment—it's a flow.

Creativity can come from your inner world, or be inspired by things around you.

Refining and simplifying your creations lead to beautiful finished products. It’s a skill that must be learned.

Being creative is as important for solving real-world problems as literacy.

Creatives in all industries—marketers, designers, artists, business leaders, etc.—need to feed their inspiration to keep creativity alive. We do this through lifestyle, learning, practice, and community.

（Source:30 insightful creativity quotes to inspire innovation By Ben Barnhart @ https://www.linearity.io；About the author：Ben Barnhart　is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing. ）

Comment by Malacca 皇京港 on January 21, 2024 at 12:39pm

别捲了，閃開，關鍵還是在旅逰産品

最近頻頻上熱搜的哈爾濱，讓各地網友坐不住了，紛紛在線當起了監工，喊話自己家鄉的文旅局「快來抄作業」，卻沒想到，各地文旅局奇招頻出，集體「捲」上了熱搜。

1月14日晚，有網友發現，洛陽龍門高鐵站不僅有身穿飛魚服的「錦衣衛」們恭迎游客，竟然還直接准備了100顆鑽石贈送，最大有1克拉，只需回答幾個關於洛陽的問題，或現場與主持人對詩，即可輕鬆領取。

洛陽龍門高鐵站答題送鑽石活動。圖片截圖於河南文旅抖音官方賬號

相關視頻顯示，不少游客拿到鑽石後滿臉不可思議，向來來往往的游客展示免費拿到手的鑽石，喜悅之情溢於言表。河南文旅則因這「捲王之王」行為登上了熱搜。

與此同時，其他省份也不甘示弱，山西、山東、四川等省份紛紛被捲入「戰場」，開始秀美食美景，主打一個「在線聽勸」以及「不按理出牌」。

中國旅游改革發展咨詢委員會專家委員孫小榮接受中國新聞周刊采訪時表示，中國旅游發展史上從來沒有出現過這樣全國聯動的盛況。

他說，因為哈爾濱的火爆出圈，各省份之間終於有了一個共同的話題來展開一場盛大的流量爭奪戰，這促進了往昔難以高效互動的區域聯動，在信息層面實現了交互式的輸出與循環，在客源市場上也實現了交互式的互動。

深圳大學旅游發展研究中心研究員劉傑武對中國新聞周刊表示，各地文旅局答捲的背後，是各地文旅局承襲下來的文旅「有作為」的考量，同時實現了利用低成本宣傳博取高關注和高旅游者流量的目的。

「題海戰術，勝在數量」

在這場各省文旅局互捲的大戲中，最先「捲」出圈的是河南文旅。

1月9日開始，河南文旅官方賬號「河南省文化和旅游廳」每天發佈二三十條視頻，連續四天發佈了112條視頻，持續展示本地的文旅資源，吸引了近百萬新粉絲，主打一個「量變總會引起質變」，以至於「河南文旅到底發了多少抖音」相關話題成為熱門搜索。

有網友評論稱河南是「被大家喊話喊著急了」，還有人稱「這是河南的老戰術——題海戰術，勝在數量」，畢竟「河南文旅注冊抖音賬號還不到500天，已經發了1.1萬條視頻」。

中國新聞周刊觀察到，從1月15日凌晨開始，截至當日清晨08:00，河南文旅官方賬號已經發佈了9條短視頻，夜間幾乎每個小時都會發一條，可謂將「不眠不休」貫徹到底。

雖然河南文旅的高頻率發文引人注目，但更吸引人眼球的卻是其00後管理的文旅賬號「河南旅行推薦官」，在其他官方賬號發美食美景的時候，他們發佈的系列美男視頻圖集將其再次推上熱搜。

還有網友對河南文旅的宣傳戰術進行了總結：「題海戰術捲上熱搜，美男計一出誰與爭鋒？」

河南的花樣寵粉並不止於此，洛陽龍門高鐵站百顆鑽石免費送游客這一舉動，將寵粉行為推上了新高度。

不過，河南這「壕氣十足」的行為並非純粹為了流量。相關數據顯示，中國人造金剛石年產能佔全球的50%以上，而中國人造金剛石90%以上的產能在河南。

河南柘城縣是中國的「鑽石之鄉」，其金剛石微粉的年產量和出口量分別佔據全國的70％和50％，年產金剛石單晶60億克拉、金剛石微粉100億克拉、培育鑽石毛坯及加工銷售600萬克拉，可以說河南靠一己之力打破了外國壟斷的鑽石市場。

河南的這一舉措，不僅宣傳了當地的文化特色，還推介了家鄉的優勢產業。

劉傑武指出，河南文旅沖上熱搜的背後，是河南在文旅領域對自媒體營銷方式的嘗試，通過營造出圈話題獲取流量，從而提升文旅的知名度。

南開大學旅游與服務學院副教授於海波向中國新聞周刊表示，河南近些年文旅發展已經走過了從資源依賴、景區建設升級，創意突破到文旅文創融合的發展歷程。不過，她提醒，河南作為文化和度假產品大省，寒假及春節旺季的研學旅游、親子游、家庭游、度假游的潛力很大，宣傳中應注意避免方向偏頗，要兼顧更廣泛的潛在游客群體。

山河四省「混戰」

在河南文旅被「捲」上戰場的同時，其他城市也紛紛主動或被動「入局」。

1月11日當晚，山西文旅連夜跟上河南文旅的步伐，從晚上8:00到第二天早上6:35分，一共發佈57條視頻，最快的時候一小時發了12條，1分鐘發2條。有網友稱「河南文旅按小時發，咱們山西按分鐘發」，「山西文旅你勤快得讓我有點陌生」。

河北文旅則自稱「捲王」，宣布要將「捲」進行徹底。1月12日，河北文旅局「聽勸」，將其官方賬號名從「河北旅游」改名「河北文旅」，並發佈視頻「宣戰」，稱「山河四省（山西、山東、河北、河南）互不內捲條約正式結束，今天這個捲王我當定了」。

緊接著次日，河北文旅日更75條短視頻，所有視頻都帶上了#河北捲王#的話題標簽，被官方提醒「一口氣發太多啦，先休息一下吧」。對此，河北文旅稱「75條是抖音的極限，不是河北文旅的極限」，被網友戲稱「衡水模式的風終究是吹到了河北文旅的身上」。

河南、山西、河北槓上了，山東文旅也坐不住了。1月11日，山東文旅官方賬號「好客山東」直接公布郵箱，呼籲山東網友踴躍投稿。誰也沒想到網友還沒來得及投稿，一句「你姓東，東三省，你們那邊嘎嘎冷。我姓東，大山東，俺們這邊很響晴……」的土味視頻就把山東文旅送上了熱搜，超過102萬網友點贊。

Comment by Malacca 皇京港 on January 21, 2024 at 12:24pm

在山東文旅的喊麥帶動下，省內各市也行動起來，河南推出「我姓河，河鵝河」，山西推出「我姓晉，叫晉寶」等。由於部分內容過於土味無釐頭，有網友評論稱：「刷到自己家鄉的那一刻，懸著的心終於死了。」

與此同時，各地文旅局還開啟了「搖人」節奏：河北文旅請了趙麗穎過來「扛大旗」，四川文旅把凌雲搖了出來，劉濤在江西文旅抖音官號下留言「助力家鄉上分」，重慶文旅局請來肖戰助力，王一博錄制宣傳視頻推介家鄉河南。

攜程數據顯示，隨著各地文旅局花樣出圈，搜索熱度持續升高。1月8日至14日環比上一月同期，河南搜索熱度上漲約五成，山東、山西搜索熱度上漲約四成，廣西、吉林、河北搜索熱度均上漲超兩成。

旅游產品才是根本

相關數據顯示，經過多日「互捲」，河南省文化和旅游廳抖音粉絲從1月10日的15.6萬漲至如今的157.5萬，漲粉逾百萬，其中1月13日單日漲粉超60萬；河北文旅粉絲自1月12日的45.6萬，漲粉至91萬；山東文旅賬號粉絲自1月11日的143.9萬，漲至166.2萬。另外，山西文旅、四川文旅兩天時間也漲粉近十萬。

劉傑武認為，目前各地文旅廳、文旅局的宣傳還處於低成本高產出的階段，「有淄博、哈爾濱的案例在前，各地都有通過自媒體營銷博取流量的動力」。

不過，他提醒，雖然當下一些省市流量很高，但一些省市本身冬季旅游產品比較缺乏，在宣傳中直接用夏季旅游產品做填充，導致自媒體營銷雖然聲浪很大，但是並不能激起人們的奔赴欲望。「營銷雖然熱鬧，但根本還是在旅游產品。」他說。

于海波指出，當代游客熱衷於通過地方性話題和網紅網友衍生故事與評論互動激發出游動機，各省市應從細節上提升旅游食住行游購娛文旅服務，抓好旅游市場秩序的事前和事中管理，在文旅產品與游客、網友的互動中迭代激發有效市場，促進社會資本和商戶服務投入。

孫小榮談到，從「淄博燒烤」到「哈爾濱」爆火，想要成為網紅城市，一座城市需要具備豐富的地方文化，提供獨特的體驗；同時，要在社交媒體上具有吸引力，贏得年輕人的認同；城市服務要體現友好和貼心，構建友好型城市；此外，市民的信任和支持也很重要，只有主客共享，才能實現全城狂歡。他認為這四點既是一座旅游城市的基礎，也是成為網紅城市應該自我檢視的標准。

孫小榮認為，當各地都在瘋狂開展「花式營銷」時，一些缺乏應季特色產品、服務水平難以保障的省市可能會面臨「借勢反噬」現象：越宣傳，越暴露某些短板，還可能誘使游客啟動「倒查機制」，重拾陳年舊事的不好回憶，對目的地展開秋後算賬式的譴責。

他說，各省市在做借勢營銷時，應該重點考慮植入的內容。否則，盲目追求熱度，可能只會「熱」一陣，而無法持續「鬧起來」。「熱熱鬧鬧，才是文旅該追求的發展環境、營商環境和消費環境。」孫小榮說。（原載：2024-01-16 來源：中國新聞周刊；原題：各地文旅局集體"捲"上熱搜，業內驚嘆中國旅游業全國聯動盛況前所未見）

開年最捲行業：各地文旅局拼了！怪招不斷，令人瞠目結舌

黑龍江省哈爾濱阿城區文旅局長日前在「冰雪大世界」為游客們跳舞火出了圈，帶動哈爾濱旅游業火爆一時，在中國經濟低迷的當下，這似乎讓各地官員看到了一顆救命稻草，各地的文旅局長們紛紛出招奇招吸引游客。網民感嘆：「誰能想到，開年最捲的行業是各地的文旅局！」

網絡熱傳的視頻顯示，哈爾濱阿城區文旅局長帶領一幫年輕人伴著勁歌跳得汗流浹背，台下游客一片歡呼叫好，氣氛相當熱烈。

隨後，各省市紛紛推出了自己的旅游宣傳片。

河南的一支宣傳片出現了一群年輕男子，赤裸上身，在瀑布前大秀肌肉，被網民揶揄「色誘」。

1月13日，不少河南網友反映稱，收到了河南省文旅局的短信，號召各市身高超過180的未婚男青年抓緊時間去當地文旅局報導，「積極配合當地派遣工作，為我省旅游文化工作添磚加瓦。」

14日，一系列河南景區的美男宣傳片橫空出世。

不過當地文旅局否認曾發過相關短信。

有網友披露，河南文旅（已進入）『癲瘋』狀態怒發28條視頻，零晨2點不下班還在發，不到36小時連發52條抖音。

16日，張家界國家森林公園官方帳號發佈一則視頻，數名身穿黑色長袍的僵屍在「趕屍人」的手勢揮動下，跟隨著音樂律動，一會前行跳動，一會左右扭擺。影片文案稱：「你們要的局長趕SHI來了！誰先找到彭振華局長，魅力湘西帥哥任你挑。」

這則視頻發出後，引發網民吐槽，因為輿論反應不佳，隨即被消失。

據陸媒《紅星新聞》報導，彭振華16日下午接受采訪，否認出鏡表演「趕屍」，並表示以後會采取其他更有創意的形式去拍攝影片。

另據《極目新聞》報導，15日，彭振華和張家界魅力湘西的演員一起變身當地土家族勇士「茅古斯」，跳起了「科目三」吸引游客。現場圍觀的游客一邊用手機記錄，一邊感慨，「為張家界招攬客人，太拚了吧！」

浙江則動員該省既有一定名氣又有一定顏值的年輕女性，拍攝了一支視頻吸引游客。

西安推出了秦始皇、兵馬俑合跳科目三。（2024.1.18 網摘）

Comment by Malacca 皇京港 on January 20, 2024 at 12:47am

鄉產學實踐：學生製作課件=専题學習體驗（Project-Based Learning）

傳統課堂中，所有教材課件都是由老師準備，學生只是被動地學習。但學生到底想要什麼，也許他們自己才最清楚。如果讓他們製作課件，他們也許無法盡善盡美，但做出來的東西卻可能讓同學更有共鳴。

董總頒發證書予參與課件製作的學生。

現今網上有很多知識型頻道，都是用短短几分鐘講解一個主題。如果了解這些內容的生產過程，就會知道即使只是短視頻也不簡單，從搜集資料、寫劇本、剪接到配音，背後肯定要下許多功夫，而且可能不是單靠一人完成。

關於這點，參與董總“學生志工計劃”的學生肯定深有同感。這群學生在董總的號召下，為獨中歷史科製作課件，今年已完成的主題有〈墨索里尼〉、〈宗教改革——路德教派〉、〈宗教改革——卡爾文教派〉〈哥倫布〉和〈港主制度〉。

吉隆坡循人中學歷史老師吳國榮負責帶領學生製作課件，他說：“像墨索里尼和法西斯主義，我們歷史老師都未必能夠把這個主題講得好。經過半年每周1小時的線上會議，學生不斷修改劇本，才終於完成這幾分鐘的課件。”

〈墨索里尼〉課件
〈宗教改革——路德教派〉課件
〈哥倫布〉課件
〈港主制度〉課件

老師只做引導不做主導

學生製作的課件將會用來充實董總“E啟學”線上學習平台。這個平台自2020年9月推出，目的是要實現資源共享和幫助學生自主學習，內容包括電子課本、教學視頻、教學PPT、練習題等輔助教材。

為豐富平台內容，董總2022年展開“學生志工計劃”，向獨中生徵求課件，首推歷史科。吉隆坡循中是去年第一所響應的學校，今年除了循中繼續響應之外，柔佛寬柔中學至達城分校也參與其中。

由於活動講明是由學生自己製作課件，因此老師的角色只是從旁引導還有把關內容。以循中吳國榮老師的話說，老師的主要工作是協助學生組隊和陪伴他們學習，“整個過程裡面，老師只做引導，不做主導。”

如果要評價學生做的課件，老師肯定能夠挑出問題，但他提醒自己不要過於挑剔，畢竟這是學生做給學生看的課件，即使做出來的東西有瑕疵，只要學生能夠接受就好，老師的意見應盡量減到最少。

“有時候老師做的課件都未必會被學生喜歡。”他說，這次既然要學生自製課件，就應該放手讓他們發揮，老師只要確保內容正確及沒有不良意識就好。

吳國榮帶領循中學生製作歷史課件，他認為既然是學生的作品，老師就應該放手讓學生髮揮創意，不宜太過挑剔。

過去6個月，他帶着高二班的3組學生完成4個課件，每組每周線上開會1小時。他笑言：“現在的孩子很可愛，平時在班上不溝通，到了Zoom（線上會議）才會溝通。”因此他認為，比起完成課件，更重要的收穫是學生經過半年的磨合與共學，學會溝通及協作。

從搜集資料、寫劇本到製作PPT

循中11月舉辦課件成果發表會，3組學生除了發表各自製作的課件，也分享他們在製作過程中學習到的東西：

資料搜集

上網找資料不是輸入關鍵字搜尋那麼簡單，〈墨索里尼〉和〈宗教改革〉的小組都不約而同說道，雖然ChatGPT之類的工具非常便捷，但問題是他們無法確定這些工具提供的資料是否完全正確，所以需要花功夫篩選資料和請老師審核。

吳國榮說，網上確實有很多資源，可是學生未必懂得辨別好壞。這次的課件製作就提供了一個很好機會，提高他們對於網上資料的辨識能力。

寫劇本

要用短短几分鐘交代一個歷史背景不是簡單的事，非常考驗學生爬梳資料還有講故事的能力。像〈宗教改革〉小組便不知不覺把劇本寫得非常長，長得可以錄製大概20分鐘的影片，可是就像組員說的，“20分鐘影片我自己都不想看，相信大家也沒興趣看”，所以他們把劇本改得比較精簡，還增加了一些戲劇表達手法，希望增加劇本的趣味。

董總學務處副執行長曾慶方說，如果按照傳統教學，歷史是很枯燥的學科，但其實歷史科有很多故事，如果很會講故事的話，歷史科可以很精彩，這次的課件製作就訓練了學生篩選資料還有說故事的能力。

Comment by Malacca 皇京港 on January 20, 2024 at 12:47am

·製作PPT

各小組製作的PPT融合了影像、圖像和配音，每當遇到技術問題，學生都會上網觀看教學影片，學習怎樣把PPT做得更好。

比較意想不到的是，學生還學會尊重圖像版權。〈宗教改革〉小組提到，他們過去沒有想過PPT使用的圖像素材是有可能侵犯版權的，當他們意識到這一點之後，在剪接時便加倍留心，會在畫面一角註明圖像來源。

團隊協作與時間管理

吳國榮當初在規劃課件製作活動時，就因為考慮到這個活動需要大量討論，所以規定組員必須來自同一個班級。即便如此，學生平時還是各有各忙，〈哥倫布〉小組說，他們多數組員都是聯課的幹部，要安排時間開會都很困難，很多工作是截止日期快到了才開始動手。經過一段日子的磨合之後，大家才把默契培養起來，漸漸進入狀況。

自主學習的體現

如果讓老師來製作同樣主題的課件，呈現方式很可能不一樣。誠如循中校長羅洪賢所言，換作是他，他大概不會選用學生選用的那些照片，可是學生就是喜歡，因為這些選材比較貼近他們的生活，最重要能夠引起他們的學習興趣。

他說，傳統課堂中，老師教什麼學生便學什麼，可是在現在這個時代，自主學習很重要，這種有意願地學習才能夠在學習路上走得比較遠也比較久。另一種有效的學習是參與志工服務，參與志工服務不僅能拓展學習領域，還可讓學生在有成就感的情境中快樂學習。如今如果有學生找他寫推薦函，他第一點不是要看學生的成績，而是先看學生在中學這些年有沒有參與校內外的志工服務，“因為這點代表了學生在學習路上的一種態度。”

羅洪賢說，學生製作課件是從他們自身的角度出發，選材方面會更貼近學生的生活。

學生製作課件的其中一個顯著好處，是深化他們對某一課題的了解。像柔佛的港主制度，雖然獨中初二歷史科的某個單元有介紹這種制度，但課本的篇幅有限，學生能夠得到的知識就那麼多。寬柔中學至達城分校的學生為了製作關於港主制度的課件，他們甚至在老師的帶領下走訪新山老街，實地考察得到的收穫，比閱讀課本還有網上資料更加深刻。

製作〈港主制度〉課件的4位學生是史地學會的會員，他們和學會顧問劉健順老師實地考察了兩次，參觀陳旭年街、柔佛古廟、紗玉河及新山華族文物館。學生陳泓斌（初三）說，過去他一直以為歷史科都是靠死記硬背，但他在製作課件的過程中接觸了課本以外的知識，才發現歷史原來可以很有趣。

學生陳咨穎（初三）也覺得，製作課件免不了需要挖掘課外資料，所以是推動自己深化學習的一種好方式。尤其藉著這次機會，他去了一些以前不曾去過的地方，這種親身體驗更能激發他對歷史的興趣。

〈港主制度〉這個課件從最初選題到最終完成，大概用了8個月時間。劉健順老師說，他一邊監督學生，一邊學習放手讓學生有發揮的空間，他們遇到的難題是很難辨別一些資料和圖片的真偽，由於課件會在網上公開發布，因此他們必須對每個細節都很謹慎。

為了製作課件，寬柔中學至達城分校的學生陳泓斌（左起）、顏子傑、周騫（右起）和陳咨穎在劉健順老師（中）的帶領下到紗玉河考察。

“原來我可以做小老師！”

傳統課堂中，教材課件都是老師準備，刻板印象認為學生沒有能力製作課件，何況只是一群中學生。所以，當董總文宣企劃員傅美華跟學生說明課件製作活動時，學生都覺得“哇！原來我可以做小老師，原來我做的課件是可以給老師在課堂上播出來的！”

傅美華說，現在的學生不缺發揮的平台，但這些平台往往都是在聯課方面，少有像製作課件這種偏學術的平台。製作課件的成就感會促使學生自主學習，這次活動證明了只要有老師的引導，學生確實有能力製作課件與同學分享他們學到的知識。

傅美華說，參與課件製作猶如當小老師，學生會為此有成就感。

這項學生志工計劃明年將會繼續。曾慶方說，課件可不限於單一學科，學生可以製作跨學科或跨領域的課件，經審核和分享至董總平台的課件，將可獲得獎金鼓勵。

學生製作課件是從學生自身的角度出發，他希望藉由這樣的一個活動，使學生真正成為學習的主人。

曾慶方說，2024年學生課件製作活動廣邀全國獨中參與，經審核和發表在董總平台的課件將獲獎金鼓勵。學生製作的課件將與全國獨中分享。

（22.11.2023周二，星洲日報活力副刊；報道：梁慧穎 / 攝影：辛柄耀、 受訪者提供照片；原題：學生製作課件，豐富獨中教材）

愛墾網評註：専题學習（Project-Based Learning），又稱：基于項目的學習。

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