文化有根 創意是伴 Bridging Creativity
Join Iconada.tv 愛墾 網
Western Australia：Wander out YonderThe campaign is the biggest ever launched by the State Government, the Tourism Minister says.(Supplied: WA Government)
Western Australia relaunches tourism campaign amid coronavirus pandemic, but hard border to stay
The WA Government has launched its "biggest holiday in Western Australia campaign" to boost the local tourism sector through the coronavirus pandemic, while insisting the state's hard border closure will be in place for some time.
WA Tourism Minister Paul Papalia said the six month "Wander out Yonder" campaign encouraging West Australians to explore the state would cost around $2 million.
"[It will be] the biggest holiday in Western Australia campaign the state has ever seen," Mr Papalia said.
"It's a moment in time where West Australians can get out there and experience their own state and see what the rest of the world already knew about."
The campaign will be rolled out across print, radio and online platforms.
Mr McGowan said the inability to travel interstate or internationally resulted in a great opportunity to "holiday at home".
"And perhaps see some of those places you might not have seen for 20 years or indeed, might not ever have seen," he said.
Even bigger than 'Do it in WA'Mr Papalia said before the pandemic hit, the state was seeing record numbers of interstate and international visitors.
But he said the local tourism market now had an opportunity to capitalise on WA travellers who "spend a lot of money" when they travel.
"When Western Australians travel outside the state … they spend twice as much per capita as the people who visit this state from interstate or overseas," he said.
"Spend what you normally spend when you travel and it will support the state."By Eliza Laschon （Posted Monday 1 JunJune 2020）
October 19, 2018（ Fri ）TOURISM slogans can drive people crazy - but then driving is exactly what they going for with the new marketing pitch unveiled today.
WA’s tourism minister Paul Papalia and Tourism WA unveiled the new slogan on Friday morning: ‘Western Australia: The road trip state’.
Self-driving holiday routes will be the focus of the $2.2 million campaign, using the size of WA and its wide range of experiences as a selling point.
It will target nine international markets - Singapore, Malaysia, China, Hong Kong, Japan and Indonesia, as well as Germany, the United Kingdom and New Zealand.
But it will also be released domestically to encourage West Australians to holiday within the state.
Welcome toIconada.tv 愛墾 網
Sign Upor Sign In
Or sign in with:
愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
Added by O noc Sob
Added by engelbert@angku张文杰
Added by 譚志國
Added by Morioka
Posted by 用心涼Coooool on July 7, 2012 at 6:30pm
Posted by 就是冷門 on August 24, 2013 at 10:00pm
Posted by 馬來西亞微電影實驗室 Micro Movie Lab on February 18, 2021 at 5:30pm
Posted by Covid-19 Narrative on April 6, 2020 at 11:30pm
Posted by 葉子正绿 on April 2, 2020 at 5:00pm
Posted by Rajang 左岸 on August 26, 2013 at 8:30am
Posted by Host Studio on May 14, 2017 at 4:30pm
Posted by 來自沙巴的沙邦 on November 4, 2015 at 7:30pm
Posted by Dokusō-tekina aidea on January 5, 2016 at 9:00pm
Posted by moooi on August 20, 2013 at 6:00pm
© 2021 Created by 馬來西亞微電影實驗室 Micro Movie Lab.
Report an Issue |
Terms of Service
Please check your browser settings or contact your system administrator.