文化有根 創意是伴 Bridging Creativity
參考書目
一、中文部分
吳昭怡(2003)。〈給產品說個故事〉,《天下雜誌》,286:160-162。
郭美懿(2005)。〈行銷,就是說個好故事〉,《Career 就業情報》,351:92- 95。
劉典嚴(2002)。〈故事行銷〉,《突破雜誌》,206:92-93。
Denning, S. ([2004] 2005).《說故事的領導:引發行動、分享知識、創造未來的終極領導學(Squirrel Inc.: A fable of leadership through storytelling)》(高子梅譯)。台北:臉譜出版。
Goding, S. ([2002] 2003).《紫牛:讓產品自己說一個故事(Purple cow: Transform your business by being remarkable)》(梁曙娟譯)。台北:商智文化。
Goding, S. ([2005] 2005).《行銷人是大騙子!(All marketers are liars: Telling authentic stories in a low-trust world)》(張美惠譯)。台北:商智文化。
Loebbert, M. ([2003] 2005).《故事,讓願景鮮活:最有魅力的領導方式(Story management: Der narrative ansatz fur management und beratung)》(吳信如譯)。台北:商周出版。
Mark, M., & Pearson, C. S. ([2001] 2002).《很久很久以前:以神話原型打造深植人心的品牌(The hero and the outlaw: Building extraordinary brands through the power of archetypes)》(許晉福、戴至中、袁世珮譯)。台北:麥格羅. 希爾。
Simmons, A. ([2001] 2004).《說故事的力量:激勵、影響與說服的最佳工具(The
story factor: Inspiration, influence and persuasion through the art of storytelling)》(陳智文譯)。台北:臉譜出版。
二、英文部分
Aaker, D. A. (1991). Managing brand equity. New York: The Free Press.
Boller, G. W. (1988). Narrative advertisements: Stories about consumption experiences and their effects on meanings about products. Unpublished Ph.D. dissertation, Pennsylvania State University.
Brown, J. S., Denning, S., Groh, K., & Prusak, L. (2005). Storytelling in organizations:
Why storytelling is transforming 21st century organizations and management.
Burlington, MA: Elsevier Butterworth-Heinemann.
Bruner, J. (1986). Actual minds, possible worlds. Cambridge, MA: Harvard University Press.
Bruner, J. (1990). Acts of meaning. Cambridge, MA: Harvard University Press. Campbell, J. (1968). The hero with a thousand faces. Princeton, NJ: Princeton University
Press.
Chatman, S. (1980). Novels and films. In W. J. T. Mitchell (Ed.), On narrative (pp. 117- 136). Chicago: The University of Chicago Press.
de Chernatony, L. (2006). From brand vision to brand evaluation: The strategic process of growing and strengthening brands (2nd ed.). Oxford, UK: Butterworth- Heinemann.
Davis, S. M. (2000). Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass.
Deighton, J., Romer, D., & McQueen, J. (1989). Using drama to persuade. Journal of Consumer Research, 16, 335-343.
Denning, S. (2001). The springboard: How storytelling ignites action in knowledge-era organizations. Boston: Butterworth Heinemann.
Denning, S. (2005). The leader’s guide to storytelling: Mastering the art and discipline of business narrative. San Francisco: Jossey-Bass.
Duncan, T. (2002). IMC: Using advertising and promotion to build brands. New York: McGraw-Hill.
Erm, T., & Arengu, M.-M. (2003, May). Development of a national brand: The case of Estonian project. Working paper of the Stockholm School of Economics in Riga, Riga, Latvia. [Online]. Available: http://www2.sseriga.edu.lv/library/working_ papers/FT_2003_16.pdf
Escalas, J. E. (1998). Advertising narratives: What are they and how do they work? In B.
Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands.
Journal of Consumer Psychology, 14, 168-180.
Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice. Berlin: Springer.
Gergen, K., & Gergen, M. (1988). Narrative and the self as relationship. Advances in
Experimental Social Psychology, 21, 17-56.
Goatly, A. (2000). Critical reading and writing: An introductory coursebook. London & New York: Routeldge.
Grayson, K. (1997). Narrative theory and consumer research: Theoretical and methodological perspectives. Advances in Consumer Research, 24, 67-70.
Halliday, M. A. K. (1973). Explorations in the functions of language. London: Edward Arnold.
Herman, D. (2003). Stories as a tool for thinking. In D. Herman (Ed.), Narrative theory and the cognitive sciences (pp. 163-192). Stanford, CA: Center for the Study of Language and Information.
Holt, D. B. (2004). How brands become icons: The principles of cultural branding.
Boston: Harvard Business School Press.
Hopkinson, G. C., & Hogarth-Scott, S. (2001). “What happened was . . .” broadening the agenda for storied research. Journal of Marketing Management, 17, 27-47.
Keller, K. L. (1998). Strategic brand management. Upper Saddle River, NJ: Prentice- Hall.
Keller, K. L. (2002). Branding and brand equity. In B. Weitz & R. Wensley (Eds.),
Handbook of marketing (pp. 151-178). London: Sage.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge.
Journal of Consumer Research, 29, 595-601.
Kotler, P. (2002). Marketing management (11th ed.). Upper Saddle River, NJ: Prentice Hall.
Kotler, P., & Armstrong, G. (2003). Principles of marketing (10th ed.). Upper Saddle River, NJ: Prentice Hall.
Laforet, S., & Saunders, J. (1994). Managing brand portfolios: How the leaders do it.
Journal of Advertising Research, 34, 64-76.
McKee, R. (1997). Story: Substance, structure, style, and the principles of screenwriting.
New York: Regan Books.
Padgett, D., & Allen, D. (1997). Communicating experiences: A narrative approach to creating service brand image. Journal of Advertising, 26, 49-62.
Perrine, L., & Arp., T. (1993). Story and structure (8th ed.). Fort Worth, TX: Harcourt Brace.
Polkinghorne, D. E. (1988). Narrative knowing and the human sciences. Albany, NY: The State University of New York Press.
Polkinghorne, D. E. (1991). Narrative and self-concept. Journal of Narrative and Life History, 7, 363-367.
Riessman, C. K. (1993). Narrative analysis. Newbury Park, CA: Sage.
Schultz, D. E., & Barnes, B. E. (1999). Strategic Brand Communication Campaigns (5th ed.). Lincolnwood, IL: NTC Business Books.
Schultz, M., Hatch, M. J., & Larsen, M. H. (Eds.). (1994). The expressive organization: Linking identity, reputation, and the corporate brand. New York: Oxford University Press.
Shankar, A., Elliott, R., & Goulding, C. (2001). Understanding consumption: Contribution from a narrative perspective. Journal of Marketing Management, 17, 429-453.
Stern, B. B. (1991). Who talks advertising? Literary theory and narrative “point of view.”
Journal of Advertising, 20, 9-22.
Stern, B. B. (1994). Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. Journal of Consumer Research, 20, 601-615.
Stern, B. B. (1998a). Introduction: The problematics of representation. In B. B. Stern (Ed.), Representing consumers: Voices, views and visions (pp. 1-23). London & New York: Routledge.
Stern, B. B. (1998b). Narratological analysis of consumer voices in postmodern research accounts. In B. B. Stern (Ed.), Representing consumers: Voices, views and visions (pp. 55-82). London & New York: Routledge.
Stern, B. B., Thompson, C., & Arnold, E. (1998). Narrative analysis of marketing relationship: The consumers perspective. Psychology and Marketing, 15, 195- 214.
Thompson, C. (1997). Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers’ consumption stories. Journal of Marketing Research, 34, 438-455.
Tschirhart, M. (2003, October 9-11). Identity management and the branding of cities. Paper presented at the Public Management Research Conference, Georgetown Public Policy Institute, Georgetown University, Washington, D.C. [Online]. Available: http://www.pmranet.org/conferences/georgetownpapers/Tschirhart.pdf
Vincent, L. (2002). Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy. Chicago: Dearborn.
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