參考書目

一、中文部分

吳昭怡（2003）。〈給產品說個故事〉，《天下雜誌》，286：160-162。

郭美懿（2005）。〈行銷，就是說個好故事〉，《Career   就業情報》，351：92- 95。

劉典嚴（2002）。〈故事行銷〉，《突破雜誌》，206：92-93。

Denning, S. ([2004] 2005).《說故事的領導：引發行動、分享知識、創造未來的終極領導學（Squirrel Inc.: A fable of leadership through storytelling）》（高子梅譯）。台北：臉譜出版。

Goding, S. ([2002] 2003).《紫牛：讓產品自己說一個故事（Purple cow: Transform your business by being remarkable）》（梁曙娟譯）。台北：商智文化。

Goding, S. ([2005] 2005).《行銷人是大騙子！（All marketers are liars: Telling authentic stories in a low-trust world）》（張美惠譯）。台北：商智文化。

Loebbert, M. ([2003] 2005).《故事，讓願景鮮活：最有魅力的領導方式（Story management: Der narrative ansatz fur management und beratung）》（吳信如譯）。台北：商周出版。

Mark, M., & Pearson, C. S. ([2001] 2002).《很久很久以前：以神話原型打造深植人心的品牌（The hero and the outlaw: Building extraordinary brands through the power of archetypes）》（許晉福、戴至中、袁世珮譯）。台北：麥格羅． 希爾。

Simmons, A. ([2001] 2004).《說故事的力量：激勵、影響與說服的最佳工具（The

story factor: Inspiration, influence and persuasion through the art of storytelling）》（陳智文譯）。台北：臉譜出版。

二、英文部分

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Why storytelling is transforming 21st century organizations and management.

Burlington, MA: Elsevier Butterworth-Heinemann.

Bruner, J. (1986). Actual minds, possible worlds. Cambridge, MA: Harvard University Press.

Bruner, J. (1990). Acts of meaning. Cambridge, MA: Harvard University Press. Campbell, J. (1968). The hero with a thousand faces. Princeton, NJ: Princeton University

Press.

Chatman, S. (1980). Novels and films. In W. J. T. Mitchell (Ed.), On narrative (pp. 117- 136). Chicago: The University of Chicago Press.

de Chernatony, L. (2006). From brand vision to brand evaluation: The strategic process of growing and strengthening brands (2nd ed.). Oxford, UK: Butterworth- Heinemann.

Davis, S. M. (2000). Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass.

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Denning, S. (2001). The springboard: How storytelling ignites action in knowledge-era organizations. Boston: Butterworth Heinemann.

Denning, S. (2005). The leader’s guide to storytelling: Mastering the art and discipline of business narrative. San Francisco: Jossey-Bass.

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Journal of Consumer Psychology, 14, 168-180.

Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice. Berlin: Springer.

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Experimental Social Psychology, 21, 17-56.

Goatly, A. (2000). Critical reading and writing: An introductory coursebook. London & New York: Routeldge.

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Halliday, M. A. K. (1973). Explorations in the functions of language. London: Edward Arnold.

Herman, D. (2003). Stories as a tool for thinking. In D. Herman (Ed.), Narrative theory and the cognitive sciences (pp. 163-192). Stanford, CA: Center for the Study of Language and Information.

Holt, D. B. (2004). How brands become icons: The principles of cultural branding.

Boston: Harvard Business School Press.

Hopkinson, G. C., & Hogarth-Scott, S. (2001). “What happened was . . .” broadening the agenda for storied research. Journal of Marketing Management, 17, 27-47.

Keller, K. L. (1998). Strategic brand management. Upper Saddle River, NJ: Prentice- Hall.

Keller, K. L. (2002). Branding and brand equity. In B. Weitz & R. Wensley (Eds.),

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Kotler, P. (2002). Marketing management (11th ed.). Upper Saddle River, NJ: Prentice Hall.

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McKee, R. (1997). Story: Substance, structure, style, and the principles of screenwriting.

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Padgett, D., & Allen, D. (1997). Communicating experiences: A narrative approach to creating service brand image. Journal of Advertising, 26, 49-62.

Perrine, L., & Arp., T. (1993). Story and structure (8th ed.). Fort Worth, TX: Harcourt Brace.

Polkinghorne, D. E. (1988). Narrative knowing and the human sciences. Albany, NY: The State University of New York Press.

Polkinghorne, D. E. (1991). Narrative and self-concept. Journal of Narrative and Life History, 7, 363-367.

Riessman, C. K. (1993). Narrative analysis. Newbury Park, CA: Sage.

Schultz, D. E., & Barnes, B. E. (1999). Strategic Brand Communication Campaigns (5th ed.). Lincolnwood, IL: NTC Business Books.

Schultz, M., Hatch, M. J., & Larsen, M. H. (Eds.). (1994). The expressive organization: Linking identity, reputation, and the corporate brand. New York: Oxford University Press.

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Tschirhart, M. (2003, October 9-11). Identity management and the branding of cities. Paper presented at the Public Management Research Conference, Georgetown Public Policy Institute, Georgetown University, Washington, D.C. [Online]. Available: http://www.pmranet.org/conferences/georgetownpapers/Tschirhart.pdf

Vincent, L. (2002). Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy. Chicago: Dearborn.