文化有根 創意是伴 Bridging Creativity
往企業組織或地方鄉土深挖下去,看見那深藏的文化,便有寫故事的材料。挑戰是,故事是怎樣創作出來的?創作出來的故事要怎樣炫出來,在內才能創造智慧資本;對外則能創造體驗資本?
Feature Photo: Handicraft hands by Sirinat Tanamai, http://500px.com/SirinatTanamai
Sirinal: We all have different styles of taking pictures, and therefore I’ve also been inspired by your works which enable me to see things from a different perspective through the camera. Photography is just my hobby and interest that I enjoy doing it when I have time, and hopefully I’ll continue taking photos until I get bored. :=) Thank you so much for your likes and comments to my photos!
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Albums: 敘事·創意
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把提案計畫書當作故事來寫
Write Your Business Case as a Story
如果你要把公司的新專案寫成提案計畫書,不妨想像你是在講故事。所有精采故事的起頭,都是點出一個疑難,這也就是你要設法解決的業務需求。然後列出人物:有權批准或回絕你的提案的股東、能從你提案獲益的受益對象、能釐清對策的相關領域專家。接下來你要考慮的是滿足業務需求的其他方案,也就是說,你的故事可以有幾種不同的發展?在做了最佳選擇之後,你就能寫出高等的專案計畫,這就是你故事的情節。接著再預估成本和獲利,來決定投資報酬率,做個理想的收尾。記得,你不是在寫推理小說──你寫的故事必須清楚易懂。(張茂芸譯,─本文編寫自HBR Guide精選系列 GUIDE TO BUILDING YOUR BUSINESS CASE。)
本雅明《獲一種閃現的記憶》
“歷史地描繪過去並不意味著‘按它本來的樣子’ 去認識它,而是意味著捕獲一種記憶,意味著當記憶在危險的關頭閃現出來時將其把握。”班雅明並不執著歷史的完整形貌,重視的是“捕獲記憶”。記憶現起的剎那,必然與生命當下面對的處境扣連,又必然與置身環境的其他人、事物相關。因此,歷史的意義並不在於把它作為一個遠距離的他者去研究、解釋,而是現在式的,為了生活處境而服務。因此,書寫歷史,使用歷史,必然滲入人的主體性,所以口傳故事是班雅明眼中理想的歷史形態。(古卓嵐,2017,人即故事,重讀班雅明《說故事的人》,嶺南文化研究,58)
愛墾故事學慕課·講故事的人:本雅明
毛彬權·二十世紀的偉大心靈——華特‧班雅明
海德格爾在本雅明的城市裏
周憲:視覺文化:從傳統到現代
本雅明·鄉間道路的力量
愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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