As a rule of thumb, a successful brand book should have the following: Brand name. Outline of the brand story, ethos, and purpose/mission. Brand logo, its variations. Icons. Color scheme. Fonts, sizes, and style variations. Images that reflect the brand and give examples as to what images can be used in the marketing strategy of the brand. Although this list isn't in any particular order, this one is definitely one of my favorite brand style guide templates. 2. Minimalist Corporate Guide Style Template. This corporate guide style template is made for more minimalist brands. But, as simple as it looks, it definitely gets the job done. 4.Asana. The designer behind the rebranding of SaaS company Asana, Micah Daigle, wrote a brand book that laid all the fundamental motivations behind what makes the brand what it is. The team gave the brand attributes that represent it best, which is a good idea for getting a feel for brand identity. charity: water Brand Book p. 29 Writing Tips & Tricks continued 8. Use 100% carefully. Whenever you talk about our 100% model, always use 100% (not "one hundred percent," or "every dollar," or "everything"). Whenever you're talking about something else, don't use 100%. For example, in discussing a match, use 12 Great Examples of Brand Guidelines (And Tips to Make 30 brand guideline examples to inspire you Use an inspirational image as your brand guide focal point —. Sometimes an eye-catching brand guide doesn't need much. Keep it simple —. Whitespace can go a long way. You don't need a lot of details to get the point across: simple and COLOR: The guidelines on branding in either PDF, website, or interactive web presentation should address colors--including primary, secondary, and tertiary palettes, web-friendly font, button style and logo consistency. 5 Best Brand Identity Guidelines Examples Mozilla/Firefox. A great example of an effective brand identity guidelines is Queen's University Belfast brand guidelines. Redfern brand identity guidelines (PDF) Royal Mail logo guidelines (PDF) Saint Mary-of-the-Woods College style guide. Santa brand book. Sapo (PDF, in Portuguese) Skype trademark and brand guidelines. Sony USA brand identity guidelines. The Beano Comic brand guidelines. Tone of voice brand guidelines examples. Brand guidelines examples pdf. Photography brand guidelines examples. In their brand-style guide, the brand establishes how their color palette is used and what their tone of voice is. As you would expect from a family name like Audi, the brand style guide is quite wide. 11. BRAND IDENTITY STYLE GUIDE V1.0 - APRIL 2019 12 CENTERED PLACEMENT The majority of marketing materials will use centered placement; for example adverts, posters, leaflets and powerpoint presentations. This is a prominent position which strengthens the brand image. RIGHT ALIGNED PLACEMENT Right aligned placement is used when vertical space is at a 10 Best Brand Strategy Examples (PDF Framework Template) In this article, you'll discover 10 brand strategy examples from some of the best brands in the world. We'll then uncover how to develop a brand strategy for your brand or your client's. First, we'll break down the brand strategy elements these successful brands leverage, how they The Berkeley Brand Manual (updated September 2021) (PDF) This is an updated and expanded version of the Berkeley brand book that we originally created in 2013. The manual provides guidance on design related matter