文化有根 創意是伴 Bridging Creativity
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Australia：There’s nothing like Australia澳洲盡是不同New Zealand：100% Pure 100% 純凈的新西蘭The Kingdom of Tonga：The true South Pacific湯加王國，真正的南太平洋Fiji：Where happiness finds you 斐濟，讓幸福找到你Vanuatu：Discover what matters瓦努阿圖，發現真正重要的Samoa：Beautiful Samoa 美麗的薩摩亞 （上圖）Papua New Guinea：A million different journeys巴布亞新幾內亞，一百萬種不同的旅途Solomon Islands：Seek the unexplored所羅門群島，尋找尚未探索之地Tuvalu：Timeless Tuvalu 圖瓦盧，永恒的圖瓦盧Palau：Pristine Paradise Palau帕勞共和國，淳樸的天堂
Professionally Generated Content (PGC)
Professionally Generated Content (PGC) is that content generated by the brand itself in order to let people know its brand and much more than they have to offer through images, videos, blog posts etc.
When compared to UGC, PGC not only ensures good quality content but also is equipped with good capabilities of commerce and operations. The PGC team can invest more time, energy and money in producing videos as they pay more attention to the quality content and the message being sent to the viewers and customers. They plan to be real and formal when it comes to promoting their brand, unlike UGC. PGC platforms usually attract a large number of viewers and customers because of offering the best of content and deals.
The content created professionally does justice to its name as it is very apt and aims to let viewers have complete information about their product or brand in such a manner that indeed involves them in knowing about it even more.
There is no worry of quality of content, the participation of fans as such or consumption of time like UGC as the brand themselves keeps a check on all of the above and thus performs accordingly.
The main issue with videos or content created by a professional production company is the perceived value given by high-quality content. PGC also holds a level of perfection when it comes to people working with the process as there’s a lot to research on and know about people’s interests and values and what they’d be looking for.
It takes efforts and hard work to create a platform that would attract customers and let the business flourish. Abiding the laws, keeping a factual check, interests of the viewers, participation percentage and a lot more is associated with PGC platform.
Though there are both pros and cons of UGC and PGC, we still wonder who’d be taking over the throne of Social Market and how would it be possible with time?
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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