根據《愛懇納達故事城》陳老編的說法，文化創意四種力量是：娱樂，學習、美學與圓夢。這四種力量其實是可以互相配合的，例如 Air NewZealand 的這個飛行安全知識廣告，结合了學習与娱樂原素。它的呈獻風采用了《魔戒》電影故事中的原型美學。

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In this case, we can see how Air New Zealand capitalize Peter Jackson's Hobbit / The Lord of The Ring to tell a story about air safety, which is a routine yet critical piece of knowledge that more often than not ignored by passengers. Now, with imagination, it is vividly retold, and managed to catch audiences' eyeballs.