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Morioka's Blog – November 2022 Archive (1)
Heywhipple: Big Ideas vs Long Ideas
The new icon for a "long idea"?
Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other channels for a long time. They are less brand ideas than they are brand stories.
Kip Voytek is another digital brainiac I’m lucky to call a friend and he added to Gareth’s description with this…
ContinueAdded by Morioka on November 25, 2022 at 5:43pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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