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Khalak Khalayak's Blog – September 2021 Archive (2)
魏延安《鄉村旅遊轉型與經營電商化》（下）
用電商銷售好產品。特別是直播電商的興起，大大降低了農民應用電商的難度，讓手機成為新農具，農品成為新網貨，農民成為新網紅。李子柒讓全世界人迷上了四川鄉村的田園牧歌，也讓她加工製作的農產品暢銷全網；陜西的“杏奶奶”七十多歲，直播鏡頭感十足，賣杏絕對有一套；貴州留守女孩“愛笑的雪莉吖”，跋山涉水拍視頻，逐步成為鄉村帶貨網紅；廣西的“巧婦9妹”、廣東的“菠蘿妹”，奔走於果園，幫鄉親帶貨，成就大家也成就自己。高手在民間，短視頻和直播還會把許多面朝黃土背朝天的傳統農民變成網絡達人、帶貨高人。…
ContinueAdded by Khalak Khalayak on September 24, 2021 at 11:49am — No Comments
魏延安《鄉村旅遊轉型與經營電商化》（上）
鄉村旅遊正在轉型升級的快車道上。全面實現小康，全民有錢有閑時代，無論是城裏人尋找讓人陶醉的田園牧歌，還是進城又返鄉的新市民尋找魂牽夢縈的鄉愁記憶，鄉村旅遊都承載著十多億人對美好生活的向往。每個大城市，每個小長假，還有每個周末，都有數以萬計的私家車奔跑在出城進鄉的路上。從上世紀末的打打牌、釣釣魚、吃吃飯“老三樣“的農家樂開始，休閑農業、生態旅遊、農家民宿、私人酒莊、田野音樂會、農業嘉年華，鄉村旅遊隨著居民消費升級而演化。但鄉村旅遊的內核卻沒有變，只是內容和形態不斷在豐富，而電子商務給了鄉村旅遊轉型的新動力。
鄉村旅遊的轉型升級…
Added by Khalak Khalayak on September 20, 2021 at 11:30am — No Comments
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