鮮拿哥's Blog – August 2025 Archive (3)

愛墾學術：文創産業與尚・布希亞的超真實擬像

在後現代思想中，法國思想家尚・布希亞（Jean Baudrillard）以其「擬象」（simulacrum）與「超真實」（hyperreality）理論，深刻揭示了當代社會中符號與現實關係的斷裂。他指出，在「超真實」的狀態下，符號不再反映或掩蓋現實，而是徹底自我指涉，形成一個與真實脫節卻更具影響力的符號宇宙（Baudrillard, 1981）。這一視角對於觀察與分析當代文創產業的運作，無疑提供了富有啟發性的理論工具。

一、超真實中的文創機會…

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Added by 鮮拿哥 on August 23, 2025 at 7:30am — No Comments

愛墾學術：擬象理論視野下的文創產業：機會與挑戰下

3. 跨媒介敘事與符號擴展

布希亞的理論也幫助我們理解「跨媒介敘事」的可能性。在超真實時代，文化符號可以在不同媒介間自由轉換，並在流通中不斷增殖。例如《哈利波特》不僅是一系列小說，更是一個橫跨電影、舞台劇、遊戲、周邊商品的龐大「符號宇宙」。同樣地，中國科幻作品《三體》也在影視化、遊戲化和周邊文創的推動下，成為超越文本的文化現象。這種符號擴展的能力，使文創得以持續創造新的價值與市場空間。

4.創造沉浸式超真實體驗…

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Added by 鮮拿哥 on August 17, 2025 at 10:00am — No Comments

愛墾學術：擬象理論視野下的文創產業：機會與挑戰上

一、引言

在當代文化研究領域，尚・布希亞（Jean Baudrillard）的「擬象」（simulacrum）理論無疑是一個重要的思想資源。他在《擬像與仿真》（Simulacres et Simulation, 1981）中提出，後現代社會中的符號早已不再忠實映照現實，而是自我封閉、自我指涉，最終導向「超真實」（hyperreality）的境地。這意味著，真實與虛假的區分不再具有意義，人類生活被符號與影像所構造出的世界取代。…

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Added by 鮮拿哥 on August 14, 2025 at 6:30am — No Comments

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