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OVEPI's Blog – January 2026 Archive (2)
[愛墾研創]愛墾網：人文價值對接文化創意
愛墾網 (iconada.tv) 中，內容核心圍繞著「文化創意」與「人文價值」，並透過大數據與社群互動，精準對接多個特定小眾群體（Niche Market）。
Added by OVEPI on January 3, 2026 at 7:01pm — No Comments
[愛墾研創] 從「垃圾劇本」到文化資產：Netflix 如何重寫影像創作的價值秩序
在串流平台全面改寫影像產業的過程中，Netflix 早期自製電影策略經常被簡化為一句話：「他們專門找好萊塢不要的劇本。」這句話乍聽帶著諷刺意味，卻精準點出了 Netflix 與傳統電影工業在價值判斷機制上的根本差異。與其說 Netflix 偏好「垃圾」，不如說它刻意進入主流片廠所放棄的文化灰色地帶，將被視為無法變現、無法行銷的創作內容，重新定義為可被配置、分眾與累積的文化資產。
這並非單純的商業冒險，而是一場對好萊塢既有制度的結構性反動。
一、被遺棄的「中預算電影」：制度轉向下的真空地帶
2010 年代中期，好萊塢主流片廠已明確走向「大片主義」（Tentpole Strategy）。資本高度集中於超級英雄電影、續集、重啟版與跨媒體…
ContinueAdded by OVEPI on January 1, 2026 at 4:30pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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