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Comment by Curation Nation 策展國 on February 11, 2024 at 5:04pm

CXO vs. CMO

Customer experience, not marketing, is becoming the main focus for many brands. This causes some companies to replace the CMO role with a CXO, which is often a rebranding rather than the firing and replacement of a CMO. However, many organizations still have both CMO and CXO roles.

Chief marketing officer

Traditionally, the CMO is responsible for driving marketing strategy, which includes understanding the company's position in the market, directing marketing campaigns and overseeing branding strategies. However, the roles of the CXO and CMO often overlap, and CMOs are expected to have skill sets and tools that drive CX strategies.

Chief experience officer

The CXO drives the company's entire CX strategy. This involves mapping customer journeys, overseeing the customer success and customer service teams, and digging into customer data analytics. The CXO is often responsible for improving employee experience and engagement, while a CMO is generally not.

How to become a successful CXO

Becoming a CXO requires a combination of experience, skills and qualifications. Some of the most important qualifications to prepare for the CXO role are the following:

• Gain experience in CX and UX. Aspiring CXOs should build strong foundations in CX and UX principles. This would involve working in roles that enable them to understand customer needs and behaviors on platforms like social media, conduct user research and design intuitive user interfaces.

• Develop leadership skills. CXOs are responsible for leading cross-functional teams and collaborating with other C-level executives. Potential CXOs should increase their leadership abilities by taking on managerial roles when the opportunity arises, attending leadership development programs and seeking mentorship from experienced professionals.

（Chief experience officer (CXO) by By Nick Barney, Technology Writer；Erica Mixon； Rachel Lebeaux）

Comment by Curation Nation 策展國 on January 29, 2024 at 12:21am

• Acquire business acumen. CXOs must have a deep understanding of their organization's business goals, objectives and various departmental functions. To get this, they should seek out experience in areas where the business's CX strategy must align, such as marketing, finance, operations and data analytics.

• Foster collaboration and partnership. Collaboration is essential for a CXO to succeed. CXOs should cultivate strong partnerships with other C-level executives such as the chief financial officer, CMO, chief information officer and chief human resources officer. This will help CXOs gain buy-in for CX initiatives and ensure the integration of CX into all aspects of the organization.

• Stay on top of industry trends. CXOs attend conferences and webinars, as well as read relevant publications, to monitor the latest CX trends, technologies and best practices. This can help CXOs expand their knowledge, drive innovation and retain a competitive advantage.

Future of the CXO role

The role of a CXO is dependent on the evolving nature of CX. As CX changes, the CXO position and job description will also change. Some important trends that could affect the role of the CXO include the growth of AI and automation technologies. AI and automation are already changing the speed and accuracy of analytics-based customer profiles. CXOs must understand these technologies to lead personalization, automation and other future projects.

At the same time, CXOs must balance increased use of AI and automation with ethical and responsible CX practices. As data privacy, security and responsible AI concerns grow, CXOs will have to ensure ethical and responsible handling of customer data to build trust with customers. CXOs will play a critical role in driving ethical CX practices and maintaining transparency in data collection and usage.

（Source: https://www.techtarget.com）

Comment by Curation Nation 策展國 on September 8, 2021 at 3:44pm

將孫子兵法作為巨大的文化產業來經營——弘揚孫子兵法不僅是一項偉大的事業，而且也是一項巨大的文化產業。在當今知識經濟時代，知識已經走出象牙之塔作為商品進入了市場。知識的價值體現不僅局限於無形之中，也體現在有形之中，它將通過巨大的財富回報而實實在在地被人們所感知。孫子兵法的現代應用價值不僅表現在它對企業家的指導上，同時也充分表現在它自身的知識的開發，以及它作為文化而滿足人們的精神需求等方面。

目前世界文化產業正在進入一個飛速擴張的時代，許多國外的政要、專家學者，不約而同都將其看成是21世紀全球經濟一體化時代的朝陽產業，看成是構成經濟進步的新形象。中華民族有著五千年悠久的歷史和燦爛的文化。中華民族文化累積之豐厚、文化形態之多樣和文化哲學之深刻，是世界上其他國家少有的。有專家指出，在一個開放的國際文化環境中，越是強勢的文化，就越有市場優勢。到2005年，大致上中國文化產品的消費能力將達到5000億元，這麼大的一塊市場蛋糕，正虎視眈眈的外國資本是絕不會輕易放過的。1999年，美國大片《木蘭》已經向我們敲響了警鐘：中國的文化資源已經國際傳媒之手轉化為文化產品，成為中國文化產業界強大競爭對手。孫子兵法是中國文化的重要組成部分，並且對世界文化具有非常大的影響力。我們一定要從弘揚中華民族文化的高度來重視孫子兵法的文化產業開發，並且要具有一種維護中華民族文化資源的高度危機感和責任感來加強孫子兵法的文化產業開發。

在孫子兵法文化產業的開發上，不能僅僅局限於過去的研究和交流的形式，還要在教育培訓、影視出版、特色旅遊、文物鑒賞等領域全面展開，要充分發揮官方和民間兩個積極性，打通多種渠道，通過多種樣式，從更多的角度和層面上展示中國傳統的兵學文化。要把更多的有識企業家吸引到這個產業領域中來，鼓勵他們積極投資，並全力幫助他們在這個領域中獲得成功。我相信，隨著孫子兵法文化產業的開發，這部古老的兵書，將會煥發出新的青春活力，將會以一種新時代的面貌展現在人們的面前。

在孫子兵法的現實應用方面，許多地方把孫子兵法的文化產業開發與振興經濟緊密結合起來。我想，孫子兵法作為文化產業對經濟的推動作用主要表現在以下幾個方面：第一，通過孫子兵法，提高領導者和廣大民眾的智力水平，加快人才隊伍建設；第二，通過孫子兵法，形成自身獨特的區域文化、經濟文化和企業文化，增強整體的內在凝聚力；第三，通過孫子兵法，打造自身的文化品牌，塑造自身形象，提高自身的知名度、影響力和競爭力；第四，通過孫子兵法，增加無形資產，積聚人氣，創造商機；第五，通過孫子兵法，不僅加速自身文化產業的發展，而且要形成更多的新的經濟增長點，形成文化產業與其他產業的良性互動。（節錄自2004年11月02日《新浪軍事》洪兵：孫子兵法的現代應用）

Comment by Curation Nation 策展國 on July 26, 2021 at 9:52pm

遊記文體：記、賦、書、序多元並存

“記”在遊記創作中雖占據了正宗地位，卻並未將其它體式完全排斥在外。如賦之一體，發展至宋代，宋人將散文與賦進行優勢雜交，取長補短而創造了散文賦，蘇軾以此體紀述其兩次赤壁之遊，著成前後《赤壁賦》。兩賦所體現出來的深沈的哲理探索與生命思考，齊物我、通天人的磅礴大氣和高邁情懷，以及物我混化與自我分化的獨特創造與時空組合的神奇開闔，不僅使其成為宋代“哲人遊記”的精品，更把中國古代遊記文學創作推上了峰巔。

其中散文賦在藝術創造上的成功是必不可少的因素，前後《赤壁賦》中既有對賦的傳統的繼承，如保留了主客問答形式，鋪張排比手法的適當運用，文氣的旺盛，音節的鏗鏘，詞采的華茂等，但更多的是以散文對其進行改造和創新，終於形成一種亦散亦駢，熔紀行、寫景、抒情、述志、說理於一爐，物我、時空融化無跡的新文學體式，前人譽之為“一洗萬古，欲仿佛其一語，畢世不可得也”（註：強幼安《唐子西文錄》。），“非超然之才，絕識之識，不能為也”（註：謝枋得《文章軌範》卷七。），確為後世所難以企及。

書、序二體在後代亦時有佳作，前者如宋謝絳《遊嵩山寄梅殿丞書》、明袁宏道《答梅客生書》，後者如唐白居易《三遊洞序》、宋張拭《遊南岳唱酬序》、明屠隆《清溪詩序》等，均是以書、序紀遊的名篇。

因此，在遊記文體的體式上，經過眾多作家的長期探索與實驗，最終形成了一個以記為主，賦、書、序多元並存的繁榮局面。（梅新林·崔小敬：遊記文體之辨，2021-07-19《爱思想》）

Comment by Curation Nation 策展國 on March 14, 2021 at 5:40pm

發展三創及三生

由於區域民眾生活及在地經濟活動密切相關，政府聚焦地方產業、活絡地方經濟，創造自立自足的地域經濟，而推動在地特色產業發展的同時，更需要鼓勵中小企業能運用在地人才或素材、自然資源、傳統技藝、勞動力或其他特色，發展出具三創（創意、創新、創業）及三生（生產、生活、生態）的獨特性產品或差異化服務之在地產業；抑是具地方產業特色及經濟活動密切相關之生產、商業聚集區域及服務特色產業園區（試驗場域）。（蔡鳳凰／中華經濟研究院第三（臺灣經濟）研究所 分析師，《借鏡日本經驗發展我國地方特色產業》）

                                                         （Source：https://www.nippon.com/en/in-depth/d00623/）

延續閱讀 》

地方文化營銷

愛墾慕課·在地篇

《愛墾鄉頻道》內容重點推薦

韵文化：鄉韻

韵文化：我求

敘事·創意

旅遊·把故事說好的快意

Countries With the Oldest Populations in the World

《高齡社會》

《借鏡日本地方創生經驗》