文化有根 創意是伴 Bridging Creativity
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友人在興致勃勃試驗她的網絡廣播。雖然一個星期只有三次,每次一個小時,我問她,你真的那麼有紀律嗎?同時,你怎麼那麼多話,那來那麼多的內容去廣播?
她說,也不是她一個人在做,有幾個友好分工合作,你講星期一,我講星期三,她講星期五。那內容呢?那還不難?她說,要廣播的早上讀一讀報章,就有靈感了。最好玩的是,外地的朋友知道她在玩網絡廣播,就通過手機來上她的節目,call in,“報導當地的近況”。
反應好嗎?“慢慢來啦,她說,起初有點自言自語、自我陶醉的味道。現在借面子書去打廣告、貼涂鴉墻,也有一些人來捧場了。很能滿足我的表現欲。我說,以後請你上《愛墾》做網絡廣播吧,你當臺花!
Don’t wait for the traditional media people to come to our company to interview us for our story, and end up with only 3 paragraphs of irrelevant points. More often than not, the interviewees are not knowledgeable to understand our unique industries, so they can only interpret our story from the point of view they find interesting.
We have responsibilities to tell our own stories, be it products launch, brand proposition, experiential formula or organizational points of view. To avoid being left out in the public attention, we have to present ourselves in conversation that we have a stake in. Web as a curated content collection and display platform is just the concept we business people looking for.
OVEPI的回應,使我想補充一點事。世界人口已達到70億,而有的社交媒體,例如面子書FB的用戶居然達到7億,以人口大小做分別,FB其實是在中國、印度之外第三大的“國家”,叫FB Republic好了。
7年前,當google成為網路搜索器的老大時,整個互聯網的內容總量,不過是5個Etabyte(10億個gyte,1個1,後面18個0)。可是,今天,有了社交網絡、博客、微博、輕博等web2.0事物,每兩天,這個世界就多了5個Etabyte,也就是50億個gyte,或500萬個TB的資訊內容。
再好的文章,也像是一根針落入大海中。而這個大海每兩天就擴大一倍。
我們應該為自己喜歡的內容建立本身的網絡,那管東方或西方的東西,在借自己的圈子、網絡,挖掘、分享本身所愛。世界太吵雜了(沒有意義的資訊就是雜音、噪音),我們要整理自己要聽到的、欣賞的音樂。
愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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