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葉子正绿's Blog – March 2024 Archive (1)
中國兩會前瞻：文化議題料加溫
剛過去的春節假期，中國多地景區門票售罄、電影票房刷新紀錄、博物館排起長龍、廟會人潮湧動。文旅消費「火起來」，傳統文化「活起來」，共同構成濃濃年味。可以預料，在即將啟幕的全國兩會上，火熱的文化議題將持續加溫。
讓「流量」變「留量」
從淄博燒烤，到貴州「村超」，再到冰雪旅游「頂流」哈爾濱，過去一年，文旅產業的「流量密碼」始終是高熱度話題。
春節期間，中國文旅市場以沸騰之勢開場，出游人次和總花費等多項指標創歷史新高。「潑天的富貴」讓各地文旅部門紛紛「卷起來」，喊話明星回家代言、拍土味視頻造梗等營銷方式層出不窮。…
ContinueAdded by 葉子正绿 on March 1, 2024 at 11:30pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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