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文化有根 創意是伴 Bridging Creativity
柚子帶點酸's Blog (261)
陳明發博士整理《創造力研究筆記》 （1）
〈1〉策略的角色
許多非常創新的公司，例如3M與惠普，對於他們的利益持有人，一直都很正面與清楚的強調，他們肯定新產品與新收入來源的角色。吊詭的是，這些公司卻往往並未確定創新的策略角色（Hazman, 1995, in Razmi & Hazman, 2002）。
〈2〉暫時對策
假如一家公司的主要目標是利潤收益，特別是眼前的利潤收益，其創新活動將註重於改善生產或服務過程，以便降低成本；而 不是重新定義其產品與服務，以便改進給予顧客的價值。強調改 良產品與生產過程的品質，使到一般企業就算有創新活動，也只 是局限於ISO…
ContinueAdded by 柚子帶點酸 on August 10, 2015 at 9:30pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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