在當代紀錄片工業高度制度化與議題化的語境中，「誰有權講述歷史」逐漸成為比「歷史本身是什麼」更關鍵的問題。来自馬來西亞砂拉越古晉的華裔製片人陳家盈（ Cheyenne Tan）的崛起，正是在這一敘事權力重組的背景下展開。…

Supporting Dimensions of Marketing 5.0

Data-Driven Marketing

Data serves as the foundation of Marketing 5.0. Through advanced analytics, organizations can gain deeper insights into audience behaviors, motivations, and cultural consumption patterns.

For cultural organizations, data-driven strategies support:

• Audience segmentation.
• Visitor journey analysis.
• Personalized communication.
• Impact…

From Marketing 4.0 to Marketing 5.0: Transforming Cultural and Creative Industries through Human-Centric Technology

Introduction

The evolution of marketing has always mirrored broader societal and technological transformations. The transition from Marketing 4.0 to Marketing 5.0 represents more than a technological upgrade; it signifies a fundamental shift in how organizations create value, engage audiences, and contribute to society. While…