地方文化營銷 0.9：國内遊

傳播澳大利亞柏斯形象的口號：地球上最好的地方在柏斯。

Western Australia：Wander out Yonder

The campaign is the biggest ever launched by the State Government, the Tourism Minister says.(Supplied: WA Government)

Western Australia relaunches tourism campaign amid coronavirus pandemic, but hard border to stay

The WA Government has launched its "biggest holiday in Western Australia campaign" to boost the local tourism sector through the coronavirus pandemic, while insisting the state's hard border closure will be in place for some time.

WA Tourism Minister Paul Papalia said the six month "Wander out Yonder" campaign encouraging West Australians to explore the state would cost around $2 million.

"[It will be] the biggest holiday in Western Australia campaign the state has ever seen," Mr Papalia said.

"It's a moment in time where West Australians can get out there and experience their own state and see what the rest of the world already knew about."

The campaign will be rolled out across print, radio and online platforms.

Mr McGowan said the inability to travel interstate or internationally resulted in a great opportunity to "holiday at home".

"And perhaps see some of those places you might not have seen for 20 years or indeed, might not ever have seen," he said.

Mr McGowan said the inability to travel interstate or internationally resulted in a great opportunity to "holiday at home".

"And perhaps see some of those places you might not have seen for 20 years or indeed, might not ever have seen," he said.

Even bigger than 'Do it in WA'

Mr Papalia said before the pandemic hit, the state was seeing record numbers of interstate and international visitors.

But he said the local tourism market now had an opportunity to capitalise on WA travellers who "spend a lot of money" when they travel.

"When Western Australians travel outside the state … they spend twice as much per capita as the people who visit this state from interstate or overseas," he said.

"Spend what you normally spend when you travel and it will support the state."

By Eliza Laschon （Posted Monday 1 JunJune 2020）

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Comment by Ra Zola on February 22, 2024 at 12:02pm: （續上）彭亨這個字，原來是吉蔑語，意思就是“錫”。我們在馬來亞進行的考古工作及歷史寫作實在是嫌做得太少。譬如彭亨就是史前遺物最豐富的地方，可是卻沒有人去注意發掘它、研究它。在天比嶺河流域，曾有許多青銅時代的文化古物的出土，其中有類似我國漢朝鑄造的銅鼓，可惜以後就沒有再發掘了。在雙溪林奔，有的是史前開發的錫礦的遺跡。在馬六甲王朝未建國以前，彭亨的人民是以種稻、發掘黃金與錫礦為主要職業的。彭亨的好男兒，也是最饒勇的鬥士，他們曾經攻打國馬來亞西岸的幾個國家，像森美蘭、馬六甲等。也曾經為他們服務，共禦外侮。彭亨曾一度屈服於暹羅，以後在十五世紀和馬六甲結合，擺脫了暹羅的勢力。由甲王穆薩法之次子莫哈默為王，始為純粹是馬來人的國家。

讀者也許會像我一樣會有這樣的感覺，我們對彭亨的一些地名，像文冬、淡馬魯、明德甲、而連突、加樓、金馬揚及白鬚港等，是多麼熟稔而親切啊！可是，到了這些在地圖上不過是渺小的線與點的山芭地方，星洲人的心未免會感到空虛和失望了。就是首邑的關丹及瓜拉立卑士嗎？在一個現代人的心目中，是不會造成深刻印象的，無論是在三條街的文冬市，還是每年出產黃金一萬安士以上的勞勿，我只感覺到這裡是淡夏的國度，不容易看見唱一支春天的歌的燕子。
我變成了啞巴

到了吉蘭丹，我便成為了啞巴，這是因為保守的吉蘭丹人的語言，不但存了許多古馬來文，也混雜了許多暹文。在這個充滿了碩壯的水牛、豐富的稻田及還是古色古香的影子戲的故鄉的地方，人們是驕傲而彬彬有禮的，歡樂又是容易衝動的。他們對藝術有很深切的熱愛，因此，他們把古印尼民族的基本藝術都保留下來了，像影子戲、紡織紗籠、煉劍等。在這裡時間似乎是不會前進的，在吉蘭丹的四十萬以上人口，竟有九十二巴仙是馬來人，他們的身材都很高大健康，個性倔強及勤勞，這是南馬的馬來民族所比不上的。

吉蘭丹的意思是“閃電之國”，它的海岸時常要為強有力的南中國海的波浪所撞擊，造成了它的孤立地位。它是缺乏可以再開墾的土地了，因此不能誘惑更多的外僑移植到此。目前雖已有了一千方里的稻田，但是，這等于可以耕種的土地面積，這實在沒有再可發展的餘地了。一個吉蘭丹人是一個多麼富有詩意而不理會時間的可貴的人，一位漁人會這麼說：“我作水手的時間，大概是相等於用壞了兩張漁網的光景。”鬥牛、鬥羊與鬥雞，一度盛行在吉蘭丹的鄉村中，但終於在1939年被禁止了。這是因為此三者原來是民間娛樂，卻為賭徒操縱成為賭博的工具了。(下續)

Comment by Ra Zola on February 20, 2024 at 9:51pm: 馬來婦女享有最大自由的，就是吉蘭丹的婦女，他們和男人一同站在生產戰線上鬥爭。她們們不但能耕能織，也能夠把一間商店或或是一座小小的雜貨攤好好地管理經營，她們在市場上售賣從農村運來的土產、生果、蛋、蔬菜及家禽。她們既在經濟上能夠獨立自主，在社會上當然也取得了平等的地位。吉蘭丹自製紗籠是比較爪哇的出品更好、更上乘，因此，它的紗籠業每年產量也能超過二百萬元的價值了。此地的手工業也很發達，除了製造吉利斯劍供人珍玩，也有許多銀制的首飾、茶壺、叉匙等用具的製造。吉蘭丹蓆在北馬的銷路，已壓倒了馬辰蓆，正如吉蘭丹紗籠，因為能夠勇敢地排擠了爪哇傳統，取消了以沉悶的棕色為主，而取代鮮豔的彩虹顏色，如晴空的純藍、森林的深綠、火熱的紅色、活潑的橙色。能夠在商品上多多運用一點藝術的滲透是好的，結果保守的爪哇紗籠也許會被淘汰掉。

吉蘭丹人對商業的經營很有把握。此地的婦女，不但能夠自立，且也長得清秀美麗，穿起了本邦出產的紗籠，就像蝴蝶夫人一樣可愛。此地工業除了原來的老傳統，也正在向一個新的方向萌芽。馬來人的民族資本已經開設了火柴廠、印刷業以及長途汽車運輸業。吉蘭丹的根基雖然是長在經歷了二千年歷史的土地上，它卻沒有拒絕進步。有遠見的領袖不是選拔了能幹有為的青年到外國去學習，要使本邦在經濟及政治上都能大踏步前進。

漁業在此地的國民經濟也佔了相當重要的地位。可是，一到年尾，正是封港時候，南中國海的波浪更是險惡萬分，捕魚人兒的船隻只能躲在出船的的港口。不過這裡的三萬名漁人是不會受到影響的。他們仍可以到到天上插秧，或是看管他們的椰子園，或是作銀匠，或是去掘金。

二百五十年前曾經以香港為根據地而在華南一帶活動的大海盜張保仔，以後因為失敗了，便逃到布萊隱居。他的隨從都跟暹婦擊殺該婦女通婚。布萊本來是中國人最先到此建立的“金山”。布萊產金不多，但也有一段很悠久的歷史。而1800年張保仔的後裔，還因為爭奪金礦而參加了馬來王室的內訌，至招來了殺身之禍。最近六十年來，布萊的金已經掘盡了，變成了一個農村。但也許是1800年的金礦慘劇印象深刻，華人竟裹足不前，沒有再踴躍地移到布萊居住。

自從日寇南進，彭亨與吉蘭丹的交通線多被破壞。“馬來亞物質文明的發展，全靠交通”，如果我們不能夠很容易地跑到內地去，此兩地的發展是談不到深入及廣泛的。我們希望在不久之將來，我們能夠駛車到神秘的大漢山上，看看蘇羅門王的寶藏，是否在此明晶晶的山頂上，或是張保仔的價值連城的贓物，是否埋在靠近臥莫生的深林內。（魯白野，從彭亨到吉蘭丹，見《馬來散記》，1955年9月二版，新加坡世界書局，頁124至129）

Related:

Kelantan 吉蘭丹
 國内遊
 韵文化：鄉韻

Comment by Ra Zola on February 14, 2024 at 8:39am: 陳明發《生活誕生于故事》

不是故事誕生於生活
而是生活誕生於故事
有了故事
才有生活

在我們能說出故事以前
生活並不存在
我們只是消耗日子

（06.05.2001）

Comment by Ra Zola on February 14, 2024 at 8:38am: October 19, 2018（ Fri ）TOURISM slogans can drive people crazy - but then driving is exactly what they going for with the new marketing pitch unveiled today.

WA’s tourism minister Paul Papalia and Tourism WA unveiled the new slogan on Friday morning: ‘Western Australia: The road trip state’.

Self-driving holiday routes will be the focus of the $2.2 million campaign, using the size of WA and its wide range of experiences as a selling point.

It will target nine international markets - Singapore, Malaysia, China, Hong Kong, Japan and Indonesia, as well as Germany, the United Kingdom and New Zealand.

But it will also be released domestically to encourage West Australians to holiday within the state.

Comment by Ra Zola on February 14, 2024 at 8:28am: Protohistory

Protohistory （编註：原史时代）is the period between prehistory and written history, during which a culture or civilization has not yet developed writing, but other cultures that have developed writing have noted the existence of those pre-literate groups in their own writings. For example, in Europe, the Celts and the Germanic tribes are considered to have been protohistoric when they began appearing in Greek and Roman sources.

Protohistoric may also refer to the transition period between the advent of literacy in a society and the writings of the first historians. The preservation of oral traditions may complicate matters, as they can provide a secondary historical source for even earlier events. Colonial sites involving a literate group and a nonliterate group are also studied as protohistoric situations.

The term can also refer to a period in which fragmentary or external historical documents, not necessarily including a developed writing system, have been found. For instance, the Proto–Three Kingdoms of Korea, the Yayoi[1] and the Mississippian groups, recorded by early European explorers, are protohistoric. (Wikipedia)

Related: 海絲路·文化·軟實力