As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet,only 27% of B2C and 48% of B2B marketers have developed a plan.

If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. A one-page strategy can help you:

Crystalize your content marketing strategy…

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post.

In my research, there was no current template available for a Chief Content Officer job description. Now there is!

Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief…

The invitation to write a proposal may be a milestone in the sales cycle—an opportunity to get one step closer to a client and a new project.

The best proposal, though, is one you don’t have to write. A competitive field reduces the odds of landing the business. So, if possible, sidestep the formal proposal process entirely.

The best proposal, though, is one you…

If you want to make a change in the world, you start with yourself. Make the changes you want and in the process you’ll inspire others to do the same.…

Be seen to be green.

Being Green is Sexy.

Clean and green!

Don’t act mean – Be Green!

Don’t be mean, go green.

Don’t panic – go organic.

For the love of green!

Forever green!…