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Kreativnaya ideya's Blog – September 2014 Archive (2)
張佩莉‧水果帝國
對台灣自然觀察作家劉克襄來說，馬來西亞是熱帶水果帝國，也是台灣水果的原鄉，“我來到馬來西亞，感覺像回到水果的原鄉，到了這裡，我才知道，原來芒果是這樣的，原來香蕉是這樣的！”
在馬來西亞旅行時，他看到酒店房間奉客的水果，“無論色澤和體態，總覺得不及台灣的豐腴發亮”，他嚐了一根小香蕉，“味道輕薄，清香不足，反而逼進芭蕉的野氣”，隔天在市場又嚐了一根大香蕉，“原始氣息愈加濃烈，更具體地吃到一種原始和落後”。…
Added by Kreativnaya ideya on September 30, 2014 at 10:30pm — No Comments
滑世代的影音行銷術
影片不只是另外一種形式的廣告，更是對影像、聲音、文字的精巧安排，運用多重感官，說一個更打動人心的故事。強烈的感染力、高度的涉入感、更容易造成病毒擴散，這些都是影音廣告受品牌主青睞的原因。
影音形式超吸睛
網 路影音究竟有多受歡迎？根據comScore今年3月的調查，美國網友85.9％會觀看網路影音，共有1.87億美國人觀看了超過460億的網路影音，平 均觀看時間為4.3分鐘。網路影音廣告則占美國所有網路影音量的38.1％，瀏覽量高達287億，是去同期的兩倍，觀看時間則占網路影音總觀看時間的 5.1％，覆蓋了54.3％的美國人口。…
Added by Kreativnaya ideya on September 12, 2014 at 11:23pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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