文化有根 創意是伴 Bridging Creativity
在社群媒體時代,權力與流量之間的關係,往往比「誰說了什麼」更值得注意。一則訊息之所以具有影響力,並不只是因為它的內容具有說服力,而是因為它出現在一個已經聚集大量注意力的位置。官方帳號、大型媒體與意見領袖之所以具有影響力,很大程度上正是因為他們已經替訊息取得了可觀的流量入口。
也因此,當使用者不再試圖建立另一套與之競爭的傳播系統,而是直接進入既有的流量場域,利用原本的訊息、標籤與受眾進行反向解讀,一種很特殊的傳播現象便出現了。維也納大學漢學系教授 Christian Göbel 將這種現象稱為「顛覆性放大」(subversive…
ContinueAdded by OVEPI on September 4, 2026 at 2:00pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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