文化有根 創意是伴 Bridging Creativity
「打卡」有時也會走向「異化」,成為一種虛假的努力
「打卡」有時也是一種免費廣告。人們對於某款APP的了解很可能來自於他人在朋友圈中的「打卡」展示。哪裏有用戶,哪裏就有營銷。平臺龐大的用戶量,讓各類企業和營銷機構欲罷不能。越來越多的人披著心靈雞湯的外衣,告訴你要堅持某件事情、培養某個習慣、追尋某種夢想,然後深植營銷套路。比如,要想使用或者獲得某些APP的優惠方案,就必須要在朋友圈中不斷「打卡」。對於這一現象,微信安全中心於2019年5月發布《關於利誘分享朋友圈打卡的處理公告》,明確指出,某些公眾號、APP軟件等主體通過以返學費、送實物等方式,利誘微信用戶分享其鏈接到朋友圈打卡,嚴重影響朋友圈用戶體驗,違反了《微信外部鏈接內容管理規範》。…
Added by iki kia kiak on February 2, 2022 at 8:19pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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