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文化有根 創意是伴 Bridging Creativity
The Light of City: The way of hope by Vladimir Perfanov
我愛故我在。經營者不是為了營生，而是真誠分享自己的熱愛，知音自會紛至沓來。經營者甚至有如明星待遇，有了衷心追隨的粉絲，他們不但是忠誠顧客，也會幫忙傳播，以廣招來。
但會說會演不見得就能扮演好品牌代言角色，還得看言之為何。有些老闆是業務高手，身段柔軟，舌燦蓮花，在展覽會場上，這樣的老闆一現身，往往生意興隆，訂單源源，但老闆一離開，人群隨之散去。原來，表演魅力集中在老闆一人，以致“人在業務在”，人不在，原本靈動的產品又變回呆啞木雞。說到底，只有老闆對產品鑽研甚深，才能表演的活龍活現，他人難以望其背。
張庭庭著《人文品牌心法：讓顧客用荷包為你喝彩》（2013年，台灣大塊文化，139頁）
Albums: The Light of City 城市之光
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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