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毛巾變蛋糕 新招救老招牌
1970年代，毛巾工業曾為臺灣賺進大筆外匯，是出口行業的當紅炸子雞。可是，隨着中國大陸廉價制造的冒起，臺灣毛巾工廠紛紛倒閉。云林興隆在第二代參與經營後，引進文化創意元素，加上企業識別系統（CIS ）、創新設計與行銷三大策略，在傳統市場的基礎上，推出了企業禮贈產品系列，協助了公司起死回生，營收改善，職工的收入也更理想了。
當我們看見造型設計猶如蛋糕、棒棒糖的毛巾時，讓大家忽然明白，毛巾原來也可以這樣賣的。一句話，創意無邊界。
Comment
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Comment by corps sans organes on August 23, 2011 at 1:05pm
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人家都把工厂搬到中国去了，留下来惨淡经营，还要孩子来接班，挨苦受罪？人人都涌到中国买廉价商品，你的东西怎麽和人血拼？想改行太迟，想死又太早，我怎麽不发疯？可是，文化创意的做法，硬是把逆势扭转成优势，别人想追上，一时半下也不是那麽容易。毕竟，这要讲文化底蕴与前瞻观念，不是清华大学一堂课就能解决的。
愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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