文化有根 創意是伴 Bridging Creativity
1970年代,毛巾工業曾為臺灣賺進大筆外匯,是出口行業的當紅炸子雞。可是,隨着中國大陸廉價制造的冒起,臺灣毛巾工廠紛紛倒閉。云林興隆在第二代參與經營後,引進文化創意元素,加上企業識別系統(CIS )、創新設計與行銷三大策略,在傳統市場的基礎上,推出了企業禮贈產品系列,協助了公司起死回生,營收改善,職工的收入也更理想了。
當我們看見造型設計猶如蛋糕、棒棒糖的毛巾時,讓大家忽然明白,毛巾原來也可以這樣賣的。一句話,創意無邊界。
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愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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