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Comment by No Agency on November 3, 2012 at 2:11pm

Talking about storytelling, either in traditional face-to-face or the latest digital way, there are plenty of good experience we can learn from the America-based StoryCorps.

It is an independent nonprofit whose mission is to provide Americans of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives.

Since 2003, StoryCorps has collected and archived more than 40,000 interviews from nearly 80,000 participants. Each conversation is recorded on a free CD to share, and is preserved at the American Folklife Center at the Library of Congress.

StoryCorps is one of the largest oral history projects of its kind, and millions listen to our weekly broadcasts on NPR’s Morning Edition and on our Listen pages.

They do this to remind one another of our shared humanity, strengthen and build the connections between people, teach the value of listening, and weave into the fabric of our culture the understanding that every life matters.

At the same time, they will create an invaluable archive of American voices and wisdom for future generations.

In the coming years they will build StoryCorps into an enduring institution that will touch the lives of every American family.

Lets study their Statement of Principles

• StoryCorps is built on an uncompromising commitment to excellence across all aspects of the project, from collecting, sharing, and preserving people’s stories; to organizational management; to maintaining an extraordinary work environment where respect and dignity are paramount.

• The interview session is at the heart of StoryCorps. We treat participants with the utmost respect, care, and dignity.

• StoryCorps has a relentless focus on serving a wide diversity of participants.

• StoryCorps is a public service.

Only a very small percentage of StoryCorps’ interviews are edited and produced for broadcast on NPR’s Morning Edition. Interviews are chosen through a long and thorough editorial process. Participants whose interviews are selected for national broadcast will be contacted by a StoryCorps producer before their interview is aired.

Comment by 私貨珍藏 on November 2, 2012 at 8:19pm

每一家企业都有值得分享的My Story。

当组织领导愿意分享，生命就开始有了不一样的意义。以数字科技记录真实人生，呈献最有创意的观点故事。

正如台湾著名广告人李欣频为一家影音制作公司写得文案说的--

当您愿意把自己的真诚交付在镜头前，爱就有了声音，有了影象，有了分享，有了流动，有了永恒。无论是您的家族史诗，事业长卷，情感故事，孩子成长日记、个人传记轶事……。

My Story倾听您的需要，为您创意编剧、精彩纪实，以专业完成您的生活电影。

(Photo Affection: Making Movies by Tim Snell, http://www.testmeat.co.uk/photos/)

当您愿意托付，我们将为您安排最动人的追忆之旅：在回溯中审视惊喜，在旅程中采集丰收，在一个章节的结束后，留存一段动人的影象故事。

我们希望，生命最美的一切，都应该百分百地留下画面、声音、笑、泪与感动的每个细节，当您想要再回到过去那个片刻时，就有真实的场景再次体验。

也向未来留下分享永恒的版本。当拍摄工作完成，My Story亦会精心地将您的记录像片，以独特的方式包装完好，无论您需要分赠亲友，或是上传网络给在远方的家人分享。

My Story都会做到令您惊叹不已的摄后服务。

此外，亦可针对您的需求，为您在My Story保密库里，严密保存这份珍贵的备份；从此，您就有一个最安全、最值得您信赖的记忆宝库，百年收藏着您的数字企业史、数字罗蔓史、数字家族史、数字成长史……。

因为我们的用心参与，在镜头中融入好的聆听质量，让您的生命有了不一样的悸动，有了与其他人重新联结与感动，您将拥有全新的动力，开启新的旅程。您是自己生命的导演，自己生命的制片，自己生命的演员，也是自己生命的观众。

My story = Discovery + Biography + Anthropology。

故事制作团队期待与您不凡的生命，共创一场精彩的影象旅程！My Story正式邀请您担任我们的故事制作人！

延伸文案：时间每分每秒地流逝，但所有美好的爱与相聚，我们都要百分百地都留下来！一生一故事，一团队全程伴随的生命记录。

因为时间不留情，带走了我们生命中部分的人、事、物；没有记录，岁月会消磁你的记忆，只剩下越来越模糊的记忆。

每一个生命都是唯一的，都有独特的价值，这也就是为什么每个改编自真实故事的电影最感人。

一个人一生就是这么一个故事，一百个人就有一百个故事，即使主角走了，故事还继续流传着，感动着越来越多的人。

你是自己生命的导演，自己生命的制片、自己生命的演员，也是自己生命的观众，缺的只是专业的生命记录团队。

协助你把点滴的感动，真实的记录下来。这就是我们成立“My Story　—— 生命记录团队”的原因。一生一故事一全程伴。时间总是没有情面、带走了我们生命中部分的人、事、物；不留任何痕迹。

每个生命都是唯一的，都有自己的价值所在。每个人都有自己独特的故事，都是自己生活的导演，都是自己生命的制片人。缺的却是专业的生命记录者。

李欣频提到的这家制作公司，在创立之初，就以结合商业与人文为主旨，以掌握生活与艺术为形式，以传承经验，开发创意、沟通企业、经营人生为我们的内容。安通人始终勉励自己的一句话是：“鉴往思来，追求意义”。只要能力所及，但凡见证人生、富有意义的事，就全力去做。

我們的影片製作品牌：“MyStory - 故事紀實”，就是在這樣的背景裡，孕育出來的。

My Story凡用心的，必展現動人的情境；凡愛過的，必留下美好的風景；不只是電影紀錄片製作公司或廣告影像傳播公司，而是一個傾聽你生命的紀實團隊。

我們將生命中的動人時光，透過真誠的交流與服務，協助你將心中的記憶、情感與夢想，製作成精彩的影像故事，永遠珍藏與保存。我們能夠为你留：

◎寶寶日記－懷孕、滿月、生日會、畢業紀念…孩子童年成長不同階段

◎愛情事典－初戀、熱戀、求婚、訂婚、結婚…情人的愛情故事

◎家族手札－父親母親的回憶故事、親友相聚、寵物表演…聯繫家人情感的珍貴時刻

◎事業實錄－創業故事、企業故事簡介、週年回顧、行銷公關形象影片、活動展場成果發表記者會的幕前幕後紀實……企業茁壯各個關鍵點。

Comment by 用心涼Coooool on October 31, 2012 at 11:14pm

I remember there is a restaurant come with this interesting storyline, “We have breakfast at 8 am, lunch at 1 pm, and dinner around 7 pm. In between, we develop ideas with our friend.” 

A restaurant serves more than foods and drinks; it provides friendship and environment for nurturing ideas as well, isn’t that a wonderful concept?

I can imagine that, the service persons there are our friends, who facilitate the birth of our new ventures. But, how do they manage it? It could be interactive moments that stimulate our thinking and discussion, from which we derive our energy for future endeavours.     

Good storylines invite us to imagine, and explore curiously for the organizations’ true existence.  

As Leslie Kenton (1998) nicely put it, we human beings are not designed to do anything except to direct our intention towards what we want to accomplish. Then, provided we continue to do this with compassion both for ourselves and the rest of life around us, sooner or later we bring into manifestation what our soul is seeking.

I believe that, good corporate stories are meant to focus our attention in our day to day business, and help manifest our vision for the organization.

We are glad that, with the multi-media and information technology around, the manifestation can be visualized and presented with great ease.

 

(Photo Affection: Captured the Movie Maker by Eike Freywald, http://www.keinfotograf.de/)

Comment by CERI on June 28, 2012 at 9:40pm

某組織老板埋怨，他在各地的草根單位，有的雖然經營有年，可是一直無法留着新血。

每三個月下去巡視一輪，看見的都是老面孔；而每次見到的新人都是陌生的面孔。

再過三個月下去，又換了另一批陌生的新人。

他很憂心這樣下去，老的干部越來越老化；而各梯級的接班人將出現真空。

他形容自己找尋新血人才的努力，是“澆水進沙，了無痕跡”；“團隊化學出現了問題”，導致“新人無法深入了解組織的文化，就別說把他們留下來慢慢培養”。

這是一個復雜的領導問題，我沒有立即見效的補救方法，唯知道今天的年輕人學習、了解世界的方法之一，是優管（YouTube）；企業應該借助這個傳播工具，把他們的經營理念和年輕一代分享。

(Photo Appreciation: Kolbjørn by John-Erling Holmenes Fredriksen, http://www.facebook.com/johnerling)