文化有根 創意是伴 Bridging Creativity
汽車是現代男人的馬,古時男人愛駿馬,現代男人愛良車,這是種傳統的男人嗜好。
擁有私家車是身份象徵,而男人是比女人更在乎身份象徵的。
女人買了珠寶,往往鎖在保險箱裡多過戴出來給人看。女人悄悄地買了幾層樓收租,多半不想讓人知道。
男人便不同了,房子不買也要買輛名車,要是叫他把名車鎖起來不給人看,他才不要買呢!其他的例如爭付賬,要在飯店叫XO之類,都是出於要表現身份象徵的心理。
別告訴我要叫XO是因為XO味道好,來個XO加冰,真是氣壞法國釀酒師,人家千辛萬苦地把各種陳年佳釀細細研究份量細細配好,憑好多代的造酒經驗才弄了種酒味恰到好處的XO出來,這兒的大豪客卻將它又加冰又加水,甚至七喜可樂的混進去,那叫做懂得品嚐佳釀?那是不識飲,是亂飲,要不是看在財源滾滾來的份上,法國的酒廠可要大罵一聲:「你們這群老土,破壞了我們的好酒味道。」
也別告訴我名牌汽車最安全,無可否認,有些名牌汽車的確安全,不過,每年自己駕車失事受傷的人多過坐巴士受傷的人,買名車,不外是為了身份象徵。
女人最大的身份象徵是什麼?是丈夫,是男朋友。
嫁得個有財有勢的丈夫,或者有個有頭有臉的男朋友,便馬上覺得身份提高,即使在家要捱他的壞脾氣也肯死忍,這不是為了身份象徵是為了什麼?
愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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