Kreativnaya ideya's Blog – September 2015 Archive (1)

楊沁錕·破解《來自星星的你》

一部韓劇如此之火，必定有他的可取的營銷點，大神們看過來，快來分析一下“星星”，不要只限於啤酒和炸雞，我們要360度無死角。

時下，最火的莫過於集結了韓國國民女神全智賢和最年輕視帝金秀賢的電視劇——《來自星星的你》，該劇不僅頻頻在搜索榜名列榜首，更在視頻網站上獲得數億的點擊量。

從本質上說，《來自星星的你》本身就是一款產品，而對於一個普通的創業者來講，與其去瘋狂追星追劇，不如從一個熱劇學習如何做好一款產品。那怎樣從如此火爆的韓劇學習做好一款產品呢?

內容是王

首先，我們從產品的功能定位來說，內容為王。…

Continue

Added by Kreativnaya ideya on September 3, 2015 at 9:43pm — 22 Comments

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