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三演 義國's Blog – August 2025 Archive (1)
愛墾學術：「耽改出海」：中國長視頻的戰術突破與軟實力困境 上
近年來，中國大陸三大長視頻平台——愛奇藝、優酷、騰訊視頻（業界俗稱「愛優騰」）——紛紛加快出海腳步。在海外市場競爭激烈、韓流與日流長期盤踞的格局下，這些平台選擇了一個相對小眾卻能迅速累積粉絲效應的突破口：以 Boy's Love（BL）/耽美 題材為先鋒，將耽改劇與相關影視作品作為文化輸出的「前鋒隊」。這一策略引發討論：它究竟只是商業考量下的權宜之計，還是能夠真正成為「彰顯中華軟實力」的文化工程？
本文試圖從產業策略、文化符號、國際比較與軟實力理論等角度，對此現象進行分析。
一、為何是 BL？出海策略的產業邏輯…
ContinueAdded by 三演 義國 on August 19, 2025 at 10:00am — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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