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文化有根 創意是伴 Bridging Creativity
The Light of City: Commuters by Gerard 74
品牌要深入人心，說故事是最好的方法。經營者的故事、產品的故事、客戶的故事、即便員工的故事，都是行銷的好題材，以文字或口語被觀者心領神會。尤其是具有人文意涵或創作型商品，沒有故事沒有說明，便如無聲電影，儘管畫面精彩，卻少了神魂勾動。
張庭庭著《人文品牌心法：讓顧客用荷包為你喝彩》（2013年，台灣大塊文化，146 頁）
Albums: The Light of City 城市之光
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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