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Effective communication is the key to successful management. Communication allows managers to share goals with shareholders both inside and outside the 1. Effective communication reduces chances of alienating customers. 2. Effective communication also reduces chances of erroneous and poor instructions. IV. It Full version of The importance of effective communication - a Building Societies Association case study from Business Case Studies edition 14.So, effective communication is very important for successful working of an organization. We, sincerely, hope that this book will be helpful to all Chapter 1: Effective Business Communication. 1.1 Why Is It Important to Communicate Well? 3. 1.2 What Is Communication? 7. 1.3 Communication in Context. Importance of Effective Business Communication for. Promoting and Developing Hospitality Industry in Saudi Arabia. A Case Study of Gizan (Jazan). Effective communication plays an important role in business to inform and influence behavior. Communication channels refer to the medium you use to send a. Effective business communication helps in building goodwill of an organization. 1.1 Introduction: Business communication skills are critical to the success