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We've collected 16 excellent content style guides to inspire you on your journey towards a new style guide or voice and tone. Join the ride! This guide goes beyond basic grammar and style points. It's not traditional in format or content. We break a number of grammar rules for clarity, practicality, CMI STYLE GUIDE. FREQUENT CONSIDERATIONS. Article titles: Headline style (capital/lowercase). Headlines: Capitalize only the first word and proper names. Style Guides. Welcome. Logo. Introduction. These brand guidelines outline the brand values and brand elements which make up the Frontify.Content Style Guides. Checklists to help you plan, create, use and maintain a content style guide. GatherContent. The Content Operations Platform If you follow the guidance in the rest of this style guide, your content 'UCL staff salary scales (PDF) – login required; available only to Finance.