文化有根 創意是伴 Bridging Creativity
有的團體在大談打造品牌,
好像品牌是ISO之類的玩意兒,
只要把數據裁裁剪剪、修修補補,
做足書面報告;而圖表美觀,附件又充足,
再請名家給前言與結語修花修草下功夫,
到時自然會有一塊牌匾叫品牌掛在牆上。
品牌是從團體的活動與内容开始的,
它活在人的體驗中;不是從牆上射出來的。
要不,國旗卦得越多的國家,她的人民越愛國。
(Photo Affection: Branding Ton Andreazza, http://www.fredothero.com/ )
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愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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